About This Course
What you will learn - Set Up Your Own Floristry Business
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Get BIG Savings with our Floristry Online Bundle, 5 Certificate Courses
- Floristry
- Horticulture
- Lawn and Garden Maintenance
- Marketing for Small Businesses
- Social Selling for Small Businesses
1. Floristry: Set Up Your Own Floristry Business
The floristry industry will always be popular as no wedding; christening or special event would be complete without an assortment of beautiful flowers.
This comprehensive online course will teach you everything that you need to know about setting up your own Floristry business.
Floristry is an excellent business that can prove to be extremely profitable if you have the passion and dedication to make it a success. If you love flowers and you’re not worried about putting in the hard work to get things off the ground, then this could be the perfect business for you.
Starting with an introduction to the field along with its pros and cons to help you decide whether or not it is suitable for you. The next Module is dedicated entirely for floral arrangements: what these are, how you can make floral arrangements, what items you will need, what services you need to provide and other details that are important when getting started in floristry.
Moving on, you will learn everything related to wedding and funeral flowers. Weddings and funerals take place no matter what, and neither is complete without flowers. If you want to venture into floristry, you need to know how to cater for the wedding and funeral industries.
The next module is focused on opening up your own shop and will talk about all the things that you need to take care of once you will start your own florist shop, including its logo, supplies, setup fees, location and other things of this sort.
The last two Modules of the course talk about two extremely important tools that will be decisive of the success of your shop: your customers and marketing techniques. The former will educate you on how to attract the attention of your target market towards your flower shop and how to gain and retain the market share. The seventh Module will throw light on the different marketing strategies that can help you coin your name in the field.
2. Horticulture: Study Horticulture Online Course and Gain Skills and Knowledge Needed to Better Understand the Growing of Plants
Our Horticulture Online Course will discuss Horticulture, the technology and art of sustainable development, production of plants. We will discuss the role of horticulture and its contribution to the beauty, sustainability and relaxation of our environment and human existence.
Plant growing technology, also known as agronomy, is the technology of production of food plants, cereals, fodder, grasses and fibres by the world's leading companies and consists of production, breeding, and marketing.
The production and use of varieties of seeds and vegetables allow us to have a healthy and balanced diet in daily life. Flowers and ornamental flowers enrich our homes and groups and contribute to our well-being.
3. Garden Maintenance: Study Lawn and Garden Maintenance Online Course and Learn How to Properly Care for your Lawn and Garden
Our Lawn and Garden Maintenance Online Course includes all the products and methods needed to run an effective lawn mowing service. Learn how to mulch, fertilize, restore, and revitalize your lawns, among other things, as well as how to properly mow them.
The lawn is an important part of home ground development as well as any other sort of garden, serving as a landscape's green carpet. A well-kept lawn contributes to a home's look, attractiveness, conveniences, and use, all of which increase to the property's value.
Grass is one of the toughest to maintain, and maintaining a lawn is simple as long as you are diligent. A well-maintained lawn accounts for most of a garden's aesthetic appeal. If a lawn isn't properly cared for, it will quickly become unusable.
These Lawn and Garden Maintenance Course are designed to provide you the knowledge and skills you need to keep your garden healthy and attractive. Lawn care management is a broad field of study that is commonly dismissed as the dreary side of horticulture when it is, in fact, highly technical and of vital importance.
4. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
5. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Download printer friendly course content
Course Delivery
Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.
Recognition & Accreditation
Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.
This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
The Floristry Online 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Floristry
Unit 1: Introduction
- Define floristry as a field/practice
- Purpose of floristry/what florists offer to customers
- Brief history of floristry
Unit 2: Florist Qualifications
- Training required
- Key skills to be successful
- Career outlook
Unit 3: Plants in Floristry
- Cut flowers vs. living plants
- Common filler plants
- Common flowers
Unit 4: Plant Health
- Why combining flowers and fruit can be harmful
- Ways that ethylene can damage flowers
- Signs of disease
- Pests
Unit 5: Storing Plants and Flowers
- How to properly storage fresh or cut flowers
- Best locations
- Ideal environmental conditions
- Typical shelf life
Unit 6: Containers and Holders
- Considerations when choosing the right containers
- Size
- Material
- Color
- Style
- Types of holders, including floral foam
Unit 7: Floral Arrangements
- Choosing the right flowers
- How to prepare flowers/filler
- Arranging them in a container
- Line, line mass, mass arrangements
Unit 8: Bouquets, Corsages, and Boutonnieres
- How to arrange a bouquet
- How to make corsages and boutonniere
- When these types of arrangements are typically used
- Best flowers to use
Unit 9: Wedding Flowers
- Wedding bouquets
- Accommodating reception and ceremony spaces
- Traditional types of flowers used
Unit 10: Funeral Flowers
- Types of flowers typically used
- Different types of designs, including wreaths
Unit 11: Flowers and Special Occasions
- Valentine’s Day
- Roses
- Christmas
- Poinsettias
- Mistletoe
- Holly
- Mother’s Day
- Other events that florists should anticipate (having marked baskets, etc.)
- Birthdays
- Graduations
Unit 12: Transporting Flowers
- How to prepare flowers for transport
- Securing flowers in a vehicle
- Ideal environment during transportation
- How to respond to damaged plants or floral arrangements
Unit 13: Equipment and Supplies
- Equipment required
- Tools required
- Single-use supplies
- Baskets
- Cards
- Card holders
- Wrapping
- Twine
Unit 14: Starting a Floristry Business
- How to start a floristry business
- Choosing a location
- Services to offer
- Pricing (and special pricing for weddings, etc.)
- Business licensing and insurance
- Finding suppliers
- Marketing strategies
- Social media
- Digital advertising
- Local advertising
- Targeting key markets
- Other industries that require flowers on a regular basis
- Funeral homes
- Wedding venues
- Party venues
Course 2 - Horticulture
Module 1: Horticulture
- History of Horticulture
- Father of American Horticulture
- Role of a Horticulturist
- Salary and Career Outlook
Module 2: Anatomy and Plant Processes
- Basic Anatomical Components
- Roots
- Stems
- Seeds and Flowers
- Photosynthesis
- Respiration
- Osmosis
Module 3: Soil Science
- Soil Basics
- Sandy Soil
- Loamy Soil
- Silt Soil
- Clay Soil
- Plant Nutrition
- Macronutrients and Micronutrients
- Testing Soil
- Testing Procedures
- Common Soil Issues
- Soil Erosion
- Composting
Module 4: Floriculture
- Floriculture
- Ornamental Plants
- Bedding and Garden Plants
- Potted Plants
- Annual Flowers
- Perennial Flowers
Module 5: Arboriculture
- Definition of Arboriculture
- Trees
- Shrubs
- Vines
- Responsibilities of an Arboriculturist
Module 6: Landscape Horticulture
- Lawn Design
- Mapping
- Atmosphere
- Functionality
- Creativity
- Types of Grass
- Feeding Established Lawns
- Watering Lawns
- Safe Mowing
Module 7: Indoor Plants
- Ideal Environment
- Light
- Temperature
- Humidity
- Container Material
- Container Size
Module 8: Plant Species
- Native Plants
- Exotic Plants
- Invasive Plants
Module 9: Propagation
- Sexual Propagation Cycle
- Preparing Seed Beds and Trays
- Storing Seeds
- Cuttings
- Grafts
Module 10: Amenity Horticulture
- Amenity Horticulture
- Key Plant Groups
- Hardiness
- Maintenance
- Appearance
- Budget
- Functionality
Module 11: Fertilizer
- Feeding Plants
- Organic Fertilizer
- Chemical Fertilizer
- Composting
- Benefits of Composting
Module 12: Planting and Potting
- Planting in Containers
- Fertilizer
- Transplanting
- Staking
- Caring for Newly Transplanted Plants
- Feeding
- Watering
- When to Fertilize
- Maintenance: Cutting Back
- Maintenance: Pinching
- Maintenance: Deadheading
Module 13: Threats to Plant Health
- Types of Threats
- Insects and Pests
- Defining Disease
- Fungi
- Viruses
- Bacterial Disease
- Detection and Control
- Insecticides
- Fungicides
- Extreme Temperatures
- Shade
- Drainage
Module 14: Weed Control
- Defining Weeds
- Characteristics of Weeds
- Controlling Weeds
- Weeding by Hand
- Herbicides
Module 15: Nuisance Wildlife
- Defining Nuisance Wildlife
- Small Mammals
- Predators
- Responding to Nuisance Wildlife
- Traps
- Barriers
Course 3 - Garden Maintenance
Module 1: Introduction and Planning
- Maintenance Plans and Scheduling
- Factors in Planning
- Staffing and Hiring
Module 2: Equipment and Consumables
- Lawn Mowers
- Trimmers, Cutters, and Blowers
- Hand Tools
- Seeders and Spreaders
- Chippers
- Aerators
- Expanding Equipment Inventory
- Choosing Equipment
- Trailers
- Consumables
- Fertilizer
- Mulch
- Stone
- Topsoil
Module 3: Soils and Fertilizers
- Soils
- Macronutrient Testing
- pH
- Potassium
- Nitrogen
- Phosphorus
- Types of Fertilizer
- Common Issues with Soil
Module 4: Plant Care and Nutrition
- Basic Plant Requirements
- Plants in Commercial Settings
- Plants in Residential Settings
- Potted Plants
- Cation Exchange Capability
- Plant Care Mistakes
- Selecting Plants
- Pruning
- Pruning may include
Module 5: Signs of Poor Plant Health
- Identifying Causes
- Improper Soil
- Low Light
- Improper Amount of Water
- Pests
- Uncommon Environmental Causes
- Contagious Diseases
- Invasive Species
Module 6: Chemical Weed and Pest Control
- Weeds and Pests
- Herbicides
- Common Types of Weeds
- Plant Competition
- Common Types of Pests
- Benefits of Using Chemicals
- Disadvantages of Chemicals
- Common Types of Chemicals
Module 7: Organic Weed and Pest Control
- Pros of Organic Management
- Cons of Organic Management
- Efficacy of Organic Options
- Organic Ingredients
- Growing Popularity
- Special Use Applications
Module 8: Irrigation Systems
- Types of Sprinkler and Irrigation Systems
- Manual
- Automatic
- Making an Irrigation Plan
- Trickle Systems
- How to Use an Irrigation System
- Automating Irrigation Systems
- Maintenance and Care
Module 9: Lawn and Garden Safety
- Chemical Handling and Storage
- Storage
- Handling
- Chemical Record-keeping
- Harmful Chemicals Case Study
- Essential Safety Equipment
- Eye Protection
- Hearing Protection
- Footwear
- Hard Hats
- Chainsaws, Chippers, and Heavy Equipment
- Machine Guarding
- Ground Fault Circuit Interrupters
Module 10: Best Business Practices
- Initial Planning and Budgeting
- Pros of Starting a Lawn Care Business
- Cons of Starting a Lawn Care Business
- How to Determine Pricing
- Accumulating Equipment Over Time
- Location
- Winter Work
- Snowplowing and Salt Services
- Gutter Cleaning
- Holiday Services
- Winter Lawn Care
- Indoor Gardening Services
- Firewood Delivery Service
- Accounting Best Practices
- Insurance Requirements
- Characteristics of Good Customer Service
Course 4 - Marketing for Small Businesses
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Social Selling for Small Businesses
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
Floristry Online Bundle, 5 Certificate Courses
Set Up Your Own Floristry Business
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 20 hours per course
- Assessments: Yes
- Qualification: Certificate
SANTA DISCOUNTS AND FREE UPGRADES
HURRY OFFER EXTENDED ONE DAY!
About This Course
What you will learn - Set Up Your Own Floristry Business
|
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Get BIG Savings with our Floristry Online Bundle, 5 Certificate Courses
- Floristry
- Horticulture
- Lawn and Garden Maintenance
- Marketing for Small Businesses
- Social Selling for Small Businesses
1. Floristry: Set Up Your Own Floristry Business
The floristry industry will always be popular as no wedding; christening or special event would be complete without an assortment of beautiful flowers.
This comprehensive online course will teach you everything that you need to know about setting up your own Floristry business.
Floristry is an excellent business that can prove to be extremely profitable if you have the passion and dedication to make it a success. If you love flowers and you’re not worried about putting in the hard work to get things off the ground, then this could be the perfect business for you.
Starting with an introduction to the field along with its pros and cons to help you decide whether or not it is suitable for you. The next Module is dedicated entirely for floral arrangements: what these are, how you can make floral arrangements, what items you will need, what services you need to provide and other details that are important when getting started in floristry.
Moving on, you will learn everything related to wedding and funeral flowers. Weddings and funerals take place no matter what, and neither is complete without flowers. If you want to venture into floristry, you need to know how to cater for the wedding and funeral industries.
The next module is focused on opening up your own shop and will talk about all the things that you need to take care of once you will start your own florist shop, including its logo, supplies, setup fees, location and other things of this sort.
The last two Modules of the course talk about two extremely important tools that will be decisive of the success of your shop: your customers and marketing techniques. The former will educate you on how to attract the attention of your target market towards your flower shop and how to gain and retain the market share. The seventh Module will throw light on the different marketing strategies that can help you coin your name in the field.
2. Horticulture: Study Horticulture Online Course and Gain Skills and Knowledge Needed to Better Understand the Growing of Plants
Our Horticulture Online Course will discuss Horticulture, the technology and art of sustainable development, production of plants. We will discuss the role of horticulture and its contribution to the beauty, sustainability and relaxation of our environment and human existence.
Plant growing technology, also known as agronomy, is the technology of production of food plants, cereals, fodder, grasses and fibres by the world's leading companies and consists of production, breeding, and marketing.
The production and use of varieties of seeds and vegetables allow us to have a healthy and balanced diet in daily life. Flowers and ornamental flowers enrich our homes and groups and contribute to our well-being.
3. Garden Maintenance: Study Lawn and Garden Maintenance Online Course and Learn How to Properly Care for your Lawn and Garden
Our Lawn and Garden Maintenance Online Course includes all the products and methods needed to run an effective lawn mowing service. Learn how to mulch, fertilize, restore, and revitalize your lawns, among other things, as well as how to properly mow them.
The lawn is an important part of home ground development as well as any other sort of garden, serving as a landscape's green carpet. A well-kept lawn contributes to a home's look, attractiveness, conveniences, and use, all of which increase to the property's value.
Grass is one of the toughest to maintain, and maintaining a lawn is simple as long as you are diligent. A well-maintained lawn accounts for most of a garden's aesthetic appeal. If a lawn isn't properly cared for, it will quickly become unusable.
These Lawn and Garden Maintenance Course are designed to provide you the knowledge and skills you need to keep your garden healthy and attractive. Lawn care management is a broad field of study that is commonly dismissed as the dreary side of horticulture when it is, in fact, highly technical and of vital importance.
4. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
5. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
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Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.
Recognition & Accreditation
Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.
This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
The Floristry Online 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Floristry
Unit 1: Introduction
- Define floristry as a field/practice
- Purpose of floristry/what florists offer to customers
- Brief history of floristry
Unit 2: Florist Qualifications
- Training required
- Key skills to be successful
- Career outlook
Unit 3: Plants in Floristry
- Cut flowers vs. living plants
- Common filler plants
- Common flowers
Unit 4: Plant Health
- Why combining flowers and fruit can be harmful
- Ways that ethylene can damage flowers
- Signs of disease
- Pests
Unit 5: Storing Plants and Flowers
- How to properly storage fresh or cut flowers
- Best locations
- Ideal environmental conditions
- Typical shelf life
Unit 6: Containers and Holders
- Considerations when choosing the right containers
- Size
- Material
- Color
- Style
- Types of holders, including floral foam
Unit 7: Floral Arrangements
- Choosing the right flowers
- How to prepare flowers/filler
- Arranging them in a container
- Line, line mass, mass arrangements
Unit 8: Bouquets, Corsages, and Boutonnieres
- How to arrange a bouquet
- How to make corsages and boutonniere
- When these types of arrangements are typically used
- Best flowers to use
Unit 9: Wedding Flowers
- Wedding bouquets
- Accommodating reception and ceremony spaces
- Traditional types of flowers used
Unit 10: Funeral Flowers
- Types of flowers typically used
- Different types of designs, including wreaths
Unit 11: Flowers and Special Occasions
- Valentine’s Day
- Roses
- Christmas
- Poinsettias
- Mistletoe
- Holly
- Mother’s Day
- Other events that florists should anticipate (having marked baskets, etc.)
- Birthdays
- Graduations
Unit 12: Transporting Flowers
- How to prepare flowers for transport
- Securing flowers in a vehicle
- Ideal environment during transportation
- How to respond to damaged plants or floral arrangements
Unit 13: Equipment and Supplies
- Equipment required
- Tools required
- Single-use supplies
- Baskets
- Cards
- Card holders
- Wrapping
- Twine
Unit 14: Starting a Floristry Business
- How to start a floristry business
- Choosing a location
- Services to offer
- Pricing (and special pricing for weddings, etc.)
- Business licensing and insurance
- Finding suppliers
- Marketing strategies
- Social media
- Digital advertising
- Local advertising
- Targeting key markets
- Other industries that require flowers on a regular basis
- Funeral homes
- Wedding venues
- Party venues
Course 2 - Horticulture
Module 1: Horticulture
- History of Horticulture
- Father of American Horticulture
- Role of a Horticulturist
- Salary and Career Outlook
Module 2: Anatomy and Plant Processes
- Basic Anatomical Components
- Roots
- Stems
- Seeds and Flowers
- Photosynthesis
- Respiration
- Osmosis
Module 3: Soil Science
- Soil Basics
- Sandy Soil
- Loamy Soil
- Silt Soil
- Clay Soil
- Plant Nutrition
- Macronutrients and Micronutrients
- Testing Soil
- Testing Procedures
- Common Soil Issues
- Soil Erosion
- Composting
Module 4: Floriculture
- Floriculture
- Ornamental Plants
- Bedding and Garden Plants
- Potted Plants
- Annual Flowers
- Perennial Flowers
Module 5: Arboriculture
- Definition of Arboriculture
- Trees
- Shrubs
- Vines
- Responsibilities of an Arboriculturist
Module 6: Landscape Horticulture
- Lawn Design
- Mapping
- Atmosphere
- Functionality
- Creativity
- Types of Grass
- Feeding Established Lawns
- Watering Lawns
- Safe Mowing
Module 7: Indoor Plants
- Ideal Environment
- Light
- Temperature
- Humidity
- Container Material
- Container Size
Module 8: Plant Species
- Native Plants
- Exotic Plants
- Invasive Plants
Module 9: Propagation
- Sexual Propagation Cycle
- Preparing Seed Beds and Trays
- Storing Seeds
- Cuttings
- Grafts
Module 10: Amenity Horticulture
- Amenity Horticulture
- Key Plant Groups
- Hardiness
- Maintenance
- Appearance
- Budget
- Functionality
Module 11: Fertilizer
- Feeding Plants
- Organic Fertilizer
- Chemical Fertilizer
- Composting
- Benefits of Composting
Module 12: Planting and Potting
- Planting in Containers
- Fertilizer
- Transplanting
- Staking
- Caring for Newly Transplanted Plants
- Feeding
- Watering
- When to Fertilize
- Maintenance: Cutting Back
- Maintenance: Pinching
- Maintenance: Deadheading
Module 13: Threats to Plant Health
- Types of Threats
- Insects and Pests
- Defining Disease
- Fungi
- Viruses
- Bacterial Disease
- Detection and Control
- Insecticides
- Fungicides
- Extreme Temperatures
- Shade
- Drainage
Module 14: Weed Control
- Defining Weeds
- Characteristics of Weeds
- Controlling Weeds
- Weeding by Hand
- Herbicides
Module 15: Nuisance Wildlife
- Defining Nuisance Wildlife
- Small Mammals
- Predators
- Responding to Nuisance Wildlife
- Traps
- Barriers
Course 3 - Garden Maintenance
Module 1: Introduction and Planning
- Maintenance Plans and Scheduling
- Factors in Planning
- Staffing and Hiring
Module 2: Equipment and Consumables
- Lawn Mowers
- Trimmers, Cutters, and Blowers
- Hand Tools
- Seeders and Spreaders
- Chippers
- Aerators
- Expanding Equipment Inventory
- Choosing Equipment
- Trailers
- Consumables
- Fertilizer
- Mulch
- Stone
- Topsoil
Module 3: Soils and Fertilizers
- Soils
- Macronutrient Testing
- pH
- Potassium
- Nitrogen
- Phosphorus
- Types of Fertilizer
- Common Issues with Soil
Module 4: Plant Care and Nutrition
- Basic Plant Requirements
- Plants in Commercial Settings
- Plants in Residential Settings
- Potted Plants
- Cation Exchange Capability
- Plant Care Mistakes
- Selecting Plants
- Pruning
- Pruning may include
Module 5: Signs of Poor Plant Health
- Identifying Causes
- Improper Soil
- Low Light
- Improper Amount of Water
- Pests
- Uncommon Environmental Causes
- Contagious Diseases
- Invasive Species
Module 6: Chemical Weed and Pest Control
- Weeds and Pests
- Herbicides
- Common Types of Weeds
- Plant Competition
- Common Types of Pests
- Benefits of Using Chemicals
- Disadvantages of Chemicals
- Common Types of Chemicals
Module 7: Organic Weed and Pest Control
- Pros of Organic Management
- Cons of Organic Management
- Efficacy of Organic Options
- Organic Ingredients
- Growing Popularity
- Special Use Applications
Module 8: Irrigation Systems
- Types of Sprinkler and Irrigation Systems
- Manual
- Automatic
- Making an Irrigation Plan
- Trickle Systems
- How to Use an Irrigation System
- Automating Irrigation Systems
- Maintenance and Care
Module 9: Lawn and Garden Safety
- Chemical Handling and Storage
- Storage
- Handling
- Chemical Record-keeping
- Harmful Chemicals Case Study
- Essential Safety Equipment
- Eye Protection
- Hearing Protection
- Footwear
- Hard Hats
- Chainsaws, Chippers, and Heavy Equipment
- Machine Guarding
- Ground Fault Circuit Interrupters
Module 10: Best Business Practices
- Initial Planning and Budgeting
- Pros of Starting a Lawn Care Business
- Cons of Starting a Lawn Care Business
- How to Determine Pricing
- Accumulating Equipment Over Time
- Location
- Winter Work
- Snowplowing and Salt Services
- Gutter Cleaning
- Holiday Services
- Winter Lawn Care
- Indoor Gardening Services
- Firewood Delivery Service
- Accounting Best Practices
- Insurance Requirements
- Characteristics of Good Customer Service
Course 4 - Marketing for Small Businesses
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Social Selling for Small Businesses
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
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with 5 courses, since then we have grown to over 10,000 online courses.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
