What you will learn - Improve Your Business As A Therapist Or Coach

Get BIG Savings with our Marketing for Therapists and Coaches Online Bundle, 5 Certificate Courses

1. Marketing for Therapists and Coaches
2. Internet Marketing Strategies for Business
3. Holistic Therapy Business
4. Marketing and PR for Small Businesses
5. Social Media Marketing

1. Marketing for Therapists and Coaches: Improve Your Business As A Therapist Or Coach

The Marketing for Therapists & Coaches Course is for those who have set up a therapy or coaching business, or are about to, and love doing what they do, but are struggling to gain more clients, aren’t earning as much as they feel they could or would just like a guide to growing their business and becoming more successful.

Comprised of 18 easy-to-consume modules (along with an introduction from the course’s author about their own success story), the Marketing for Therapists & Coaches Course is designed to impart knowledge of core principles and practices that you can apply to your business straight away, whilst understanding how each component works to improve the success of your business.

This course has been written by someone who has been exactly where you are now and hasn’t just survived but thrived, from having to work every hour and labour over every pound to building a business that literally makes money while they sleep.

There are no secret formulas or tricks to this, just employing proven techniques, working smart, setting goals, setting up multiple income streams, and believing in your success. The Marketing for Therapists & Coaches Course will take you and your business where you want to be.

We give you tips on how to gain your first clients and spread the knowledge of your business from these clients, at very little cost.

The Marketing for Therapists & Coaches Course talks you through creating a clear vision statement for your business and putting an ethos and guidelines in place to ensure the business enjoys a great reputation that will encourage more clients.

Students learn what they need to understand about setting up, including how they will make a profit, the types of clients they wish to attract, and even the type and location of physical space they will work from. Something that comes before a business plan, is a business vision. We tell you what it is and why it is important to have this laid out clearly, and how this can the future of your business.

For clients to have a positive experience and get the most from their sessions with you, they need to be in a positive frame of mind.

Whether you are writing for your website, sending emails or creating blog content, you will need to be able to write in a way that sells your services but is not pushy or ‘salesy’. The course shows students how to use hypnotic writing in marketing messages to attract clients.

Of course, in the areas of therapy and coaching, the local community is an important place for your business to be marketed. We teach you how to appeal to various markets and the various ways in which you can let the local community know about your business and the services it offers.

Social media has taken the world by storm and as a tool for marketing your business it is an invaluable and cheap resource. We teach you the various options available, how to use them effectively, and how to build a good reputation on these platforms, as well as some rules to follow, to avoid pitfalls and ensure success.

The Marketing for Therapists & Coaches Course guides students through the opportunities available for creating multiple income streams from the expertise that you already have.

Who would benefit from this course?

This course has been created specifically for those who currently run or are considering setting up a business in the therapy and coaching industries and need a practical guide on marketing techniques and avenues for selling their services and/or products. This said, a lot of the knowledge contained within is applicable to other industries.

2. Internet Marketing Strategies for Business: Learn How To Market Your Business On The Internet

Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.

Planning is an important part of any strategy. The Internet Marketing Strategies for Business Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.

Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.

From the Internet Marketing Strategies for Business Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You’ll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You’ll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business’s social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

It can be easy to dismiss email marketing as being antiquated, but the Internet Marketing Strategies for Business Course explains why it is as relevant as ever. The course covers what it is and what the benefits are, the different types of email marketing, and how to build your subscriber list. You will also be provided with tips on how to create an effective e-newsletter and email marketing metrics are also explained.

Affiliate marketing is one of the oldest forms of marketing both online and offline, but one that has grown in tandem with the rapid development of the internet and new media. This course explains what it is, how it works, along with examining affiliate marketing activities and the benefits of the practice – from the perspectives of both the affiliates and the businesses that advertise through them. You will also learn how to start your own affiliate programme and how this incorporates into the larger online marketing strategy.

In addition to improving your organic rankings within search engines, you also have the option to jump the queue, with paid advertising. The Internet Marketing Strategies for Business Course explains what search engine marketing (SEM) is and how pay-per-click (PPC) works. You will be taught about the ‘Quality Score’ of your ads and how to create and manage an effective PPC campaign.

Who would benefit from the course?

This course has been created for those who wish to fully understand online marketing and how to implement and monitor effective strategies that offer a good return on investment.

By putting the knowledge gained from the course into practice, you can increase your employability or, if you are a business owner, drive your business forward by helping to raise awareness and increase sales but also to enable you to make informed decisions about products, services, customers, the brand, and your competition.

3. Holistic Therapy Business: How to turn your holistic therapy skills into your dream career and build a successful business.

You’ve taken the time to acquire the skills and knowledge needed to provide effective holistic therapies. Now’s the time to turn your practice into your dream career. The Holistic Therapy Business Course takes you step-by-step through all the considerations, practicalities and marketing tools that you need to be aware of to build a successful business.

To be successful in business you must commit yourself to pursuing your dream. The Holistic Therapy Business Course gets you into the right mindset by having you complete a ‘Belief Statement’, in which you will ask yourself the question ‘Why do I want this?’ and visualise how, through your decisions and actions, you will get yourself there.

With the right mindset in place, you will be guided through the considerations you need to make before opening the doors to clients. Do you know who your clients are or what, specifically, you are going to offer them? What is a fair but profitable price to charge for your services? Through this course, you’ll examine the kind of business and clients you want. You’ll learn how to specify your niche and find out where to find your clients and provide the specific treatments that they want and need, as well as how to set fees that work for you, rather than solely comparing yourself to others.

Although simple, one of the most effective ways of gaining new clients is the two-for-one system but the approach must be right. The Holistic Therapy Business Course provides a detailed blueprint of how to use the system successfully - to provide value and build a base of clients who are right for you and you, them.

Hate selling? You’re not alone. You’ll learn how to sell your services to clients and deal with any objections they may have in a professional manner, without using pushy sales tactics.

Without marketing, there is no business. People need to know you’re there and what you offer. From studying the Holistic Therapy Business Course you’ll understand what marketing strategies to use and how to plan and execute a marketing plan and campaign for your business. You’ll explore social media marketing, with an in-depth look at what to write, where to post it, and how to get followers, shares and likes. You’ll also learn the value of building a database through your online and offline marketing efforts and how to write and publish newsletters that build on that relationship - gaining trust, keeping communication channels open and consistent, and turning subscribers into paying clients.

Public speaking is not something everyone enjoys but it is an effective way of increasing awareness of your business, building your reputation, and gaining more clients. You’ll learn about these benefits, how to find public speaking opportunities, and how to plan your talks.

It can be easy to only consider what YOU can do to push your business forward, but what about what other people can do for you? Forming partnerships with complementary businesses exposes your services to related client bases - creating a triple-win situation, where you, the business, and the client all benefit. Discover how to engage in professionally structured strategic alliances with the Holistic Therapy Business Course.

Having a website is a must for any business but having one without a clear objective can do more harm than good. Learn how to build a website with defined goals and a purpose, which customers will come back to again and again.

It is unlikely that you got into the world of holistic therapy because you enjoy bookkeeping and accounts but this is a vital aspect of running a business. This course offers clear guidance on how to keep on top of your least favourite admin task.

You’ve probably heard of it but may not know what it entails – the all-important ‘business plan’. The Holistic Therapy Business Course includes a fictional business plan for you to study and use as a template for the creation of your own.

4. Marketing and PR for Small Businesses: Take These First Steps To Move Your Small Business Forward

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

It sounds drastic, but the truth is that half of all small businesses fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

The course sets out to demystify exactly how a small business can benefit from these two disciplines and offers clear choices on the different marketing and PR tactics that businesses employ today.

Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.

In the comfort of your home and in your own time, you can then use this course to become familiar with the principles of marketing and PR and to start developing your individual strategy.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

5. Social Media Marketing: Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

1. All courses are easy to follow and understand
2. Unlimited lifetime access to course materials
3. Study as many courses as you want
4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
5. You can study from home or at work, at your own pace, in your own time
6. Download printer friendly course content

Course Delivery

Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.

Recognition & Accreditation

Upon completion of your course assessment, you will receive 3 certificates. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certificate of completion.

Receive Lifetime Access to Course Materials, so you can review at any time.

Marketing for Therapists and Coaches Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Marketing for Therapists and Coaches

Course 2 - Internet Marketing Strategies for Business

Course 3 - Holistic Therapy Business

Course 4 - Marketing and PR for Small Businesses

Course 5 - Social Media Marketing

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

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Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

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Please also check the course summary, as a small selection of courses have limited access.

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