About This Course
What you will learn - Make Your Business Venture an Astounding Success!
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Get BIG Savings with our Ultimate Entrepreneurship Online Bundle, 10 Certificate Course
- Entrepreneurship
- Small Business Masterclass
- Intrapreneurship
- Supervising Others
- Writing a Business Plan
- Business Etiquette
- Business Ethics
- Internet Marketing Fundamentals
- Marketing Basics
- Basic Business Management
1. Entrepreneurship: Make Your Business Venture an Astounding Success!
So, you want to break into entrepreneurship? Well, that’s great, but know that it is no easy feat. There are many steps you must take just to prepare yourself to embark on the journey, and once you have started your business, many more steps to maintain the business. This course is designed to give you the tools you need to start, run, and grow a business you can be proud of!
Would you to be your own boss? Have you ever dreamed of starting your own business? Don’t know what to do about your great business idea? If you have ever thought about these situations then you need our entrepreneurship course.
Let our Entrepreneurship Online Short Course help you achieve your dreams. Being an entrepreneur can be full of risks. These risks are minimized through drafting a business plan, knowing your competition, and successful marketing. All these and more can be found in our Entrepreneurship course.
By the end of this Entrepreneurship Online Short Course, you will be able to:
- Understand how to start a business
- Develop a business plan
- Get financing for your business
- Hire and train employees
- Run your business
- Grow your business
2. Small Business Masterclass: Learn Marketing & Branding strategies to Make Your Business Successful!
If you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business.
In a little over 6 hours, you will master the skills required to Bullet Proof your business and create a gold mine for your family. Learn from leading businessmen including Gerry Harvey, David Koch, Ross Greenwood and more, the Skills required to Develop your Business to it's full potential.
If you own a small business today you either have a potential gold mine or a potential hazard for your family, what are you prepared to do to turn your business into a potential gold mine? Some businesses fail because they can’t manage money, but most businesses fail because they never learned how to manage their ideas.
With The Small Business Masterclass you will learn:
- Strategies to get your business off the ground Quickly, so you are Making Money Sooner
- How to get your image right so your customers are confident to deal with you and Keep Coming Back
- How to make your customers Remember Your Business
- What is happening with your sales, which customers are profitable and which customers are eating into your Profits
- How to profile your customers to identify your Valuable Customers
- How to merchandise to Increase Profitability
- Learn how to develop a system that will let your business almost run itself, freeing up your time to put in place New Marketing Strategies
- How systems increase Productivity and Profitability
- How to sell features, advantages, and benefits of products to Increase Sales
- How to communicate your unique selling position to your customers to constantly Beat Competitors
- How to write hypnotic sales copy to Achieve Higher Conversions
- How to market your products and services to Keep Business Growing
- How to use the web to promote your business and create Awareness For Your Brand
- 7 key marketing strategies that are easy to follow and put into action for Long Term Growth
3. Intrapreneurship: Learn How You Can Benefit From Intrapreneurship
Intrapreneurship has been described as a great way to make beneficial changes to your organization. People can choose to continue with the status quo, or they can work to make a difference in the lives of themselves and others within the company. This course will help you become energized and ready to push your ideas forward.
In this course, you’ll learn what intrapreneurship is all about. You will learn about the history and culture of intrapreneurship and assess your own intrapreneurial qualities. You’ll also explore different ways that you can contribute to the intrapreneurial process. As well, you’ll learn how to develop, screen, sell, and implement your ideas.
Learn everything about Intrapreneurship and how to help your business with our business and entrepreneurship courses.
After you complete this Intrapreneurship course, you will be able to:
- Understand the importance of intrapreneurship in today’s economy.
- Identify the characteristics of an intrapreneur and assess your own strengths.
- Create an intrapreneurial team within your organization.
- Understand the process of intrapreneurship.
- Develop a new product or process idea.
- Understand the importance of a sales strategy.
- Create a start-up financial statement.
4. Supervising Others: Effectively Manage Your Staff to get More out of Them
Supervising others can be a tough job. Between managing your own time and projects, helping your team members solve problems and complete tasks, and helping other supervisors, your day can fill up before you know it.
The Supervising Others course will help supervisors become more efficient and proficient, with information on delegating, managing time, setting goals and expectations (for themselves and others), providing feedback, resolving conflict, and administering discipline.
By the end of this Supervising Others Online Short Course, you will be able to:
- Define requirements for required work.
- Set the expectations for your staff.
- Establish SMART goals for yourself.
- Help your staff set SMART goals.
- Learn to delegate appropriately.
- Provide effective feedback to your staff.
- Utilise effective time management techniques.
- Perform effective conflict resolution.
- Understand how to manage effectively in different situations.
- Understand what a new supervisor needs to become an effective supervisor.
5. Writing a Business Plan: Learn How To Write An Effective Business Plan
A business plan will help your business get started on the right track, stay focused on priorities, and move forward. This course is designed for business owners and entrepreneurs who are ready to create a business plan.
In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms
Learn how to write an effective business plan with our business and entrepreneurship courses.
After you complete this course, you will be able to:
- Research and analyze the individual components needed for a business plan.
- Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders.
- Explain the purpose and future of your business in easy to understand terms.
- Use accounting terms to describe the future for your business.
- Describe your marketing, sales, and planning strategies.
6. Business Etiquette: Look and Sound Your Best in Any Situation
Business etiquette is so much more than knowing which fork to use at lunch with a client. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)
Good etiquette adds to your overall credibility. If you treat all people with respect, show courtesy in the office and dress well, those you work with will most likely think highly of you. On the other hand, poor etiquette can hurt your professional relationships. During this course we will look at many areas of business etiquette, including networking, meeting manners, dining decorum, international business etiquette and more.
At the end of this Business Etiquette Online Short Course, you should be able to:
- Identify what business etiquette is and why it’s important.
- Network with confidence.
- Present themselves professionally.
- Understand the importance of dress codes and what they mean.
- Understand how to use a business card effectively.
- Remember names easily.
- How to conduct themselves at a business lunch.
- Understand basic guidelines regarding, grammar standards in all written communication.
- Understand telephone etiquette.
- Understand the benefits of international etiquette.
7. Business Ethics: Business Ethics are Vital for an Organization to be Successful
A company's ethics will determine its reputation. Good business ethics are essential for the long-term success of an organization. Implementing an ethical program will foster a successful company culture and increase profitability.
Developing a Business Ethics program takes time and effort, but doing so will do more than improve business, it will change lives.
A company's ethics will have an influence on all levels of business. It will influence all who interact with the company including customers, employees, suppliers, competitors, etc. All of these groups will have an effect on the way a company's ethics are developed.
It is a two-way street; the influence goes both ways, which makes understanding ethics a very important part of doing business today. Ethics is very important, as news can now spread faster and farther than ever before.
By the end of this Business Ethics Online Short Course, you will be able to:
- Define and understand ethics
- Understand the benefits of ethics
- Create strategies to implement ethics at work
- Recognise social and business responsibility
- Identify ethical and unethical behavior
- Learn how to make ethical decisions and lead with integrity
8. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
By the end of this Internet Marketing Fundamentals course, you will be able to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
9. Marketing Basics: Get a Better Understanding of Marketing and Grow Your Business
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
By the end of this course, you will be able to:
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognise common marketing mistakes and know how to avoid
10. Basic Business Management: Boot Camp for Business Owners: Learn the Basics of Business Management
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.
This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.
After you complete this course, you will be able to:
- Apply the best methods for creating, leading, and managing your own business.
- Establish an organizational framework through operations, finance, and leadership.
- Set up an effective and efficient system for hiring, retaining, and succession planning.
- Start researching and designing your strategic plan.
- Describe the essential elements of marketing, sales, and your company brand.
- Apply financial and accounting terms correctly.
Receive Lifetime Access to Course Materials, so you can review at any time.
Learn about various functions of a business and make a splash in the business world with our entrepreneurship courses.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
The Ultimate Entrepreneurship & Small Business Learning 10 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Entrepreneurship
Module One: Getting Started
By the end of this course, you will be able to:
- Understand how to start a business
- Develop a business plan
- Get financing for your business
- Hire and train employees
- Run your business
- Grow your business
Module Two: Decide on the Type of Business
- Lesson One: Is It Feasible?
- Lesson Two: What Are Your Interests?
- Lesson Three: Do You Have the Experience?
- Lesson Four: Are You an Expert?
- Lesson Five: Case Study
Module Three: What Is the Market/Competition Like?
- Lesson One: Is the Venture Lucrative?
- Lesson Two: Is There Competition?
- Lesson Three: How Can You Set Yourself Apart from the Competition?
- Lesson Four: How Is the Customer Prospect?
- Lesson Five: Case Study
Module Four: Basics of Starting a Business
- Lesson One: Decide on a Name
- Lesson Two: Legal Structure of the Business
- Lesson Three: Register the Business
- Lesson Four: Choose the Location
- Lesson Five: Hire an Accountant
- Lesson Six: Case Study
Module Five: Create a Business Plan
- Lesson One: What Should Be Included in the Business Plan
- Lesson Two: Gather Documentation
- Lesson Three: Develop a Business Plan Outline
- Lesson Four: Draft a Business Plan
- Lesson Five: Case Study
Module Six: Get Financing
- Lesson One: Contact Organizations for Guidance
- Lesson Two: Decide the Type of Financing
- Lesson Three: Shop Around
- Lesson Four: What to Do Once Approved
- Lesson Five: Case Study
Module Seven: Hire Employees
- Lesson One: Develop Job Descriptions
- Lesson Two: Advertise Positions
- Lesson Three: Interview Candidates
- Lesson Four: Select Candidates
- Lesson Five: Case Study
Module Eight: Training Employees
- Lesson One: Teach Company Culture
- Lesson Two: Implement Actual Training for the Position
- Lesson Three: Provide Feedback
- Lesson Four: Offer Additional Training, If Necessary
- Lesson Five: Case Study
Module Nine: Market the Business
- Lesson One: Traditional Marketing
- Lesson Two: Create a Website
- Lesson Three: Social Media
- Lesson Four: Networking Groups
- Lesson Five: Case Study
Module Ten: Run the Business
- Lesson One: Procurement
- Lesson Two: Sell! Sell! Sell!
- Lesson Three: How to Manage Cash Flow
- Lesson Four: Budgeting
- Lesson Five: Case Study
Module Eleven: Grow the Business
- Lesson One: Offer More Products/ Services
- Lesson Two: Open Another Location
- Lesson Three: Franchise Opportunitites
- Lesson Four: Scoring Large Contracts
- Lesson Five: Case Study
Module Twelve: Wrapping Up
Course 2 - Small Business Masterclass
Module 1 Getting Your Image Right
In this module, we look at your total company image from customer perception to staff look and feel. We cover company colors, slogans, uniforms and more.
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Learn how to change your image and your business image.
- Learn how to make your customers remember your business.
- Learn what colors suit your business and will attract your target customers.
- Learn how to act like a winner and not like a loser.
- Are you a possibility thinker or an impossibility thinker?
- Does your logo or slogan sell your business?
Included in this module is an interview with John Ferguson, who is a small business owner of Eco-Signs. John has invented the new ecologically friendly and easy-to-use slimline light box signs and John talks about his six-year journey from starting his business in his garage to operating out of a factory and out growing it by dominating his market.
In this interview he covers topics such as:
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Creating brand awareness
- Start-up marketing
- Growing your business and dealing with expansion
- Patenting and trade marking
Also, included in this module is an interview with Gerry Harvey, who is the co-founder of the Harvey Norman retail chain in Australia and New Zealand. He talks candidly about his upbringing and his family experience of losing money and dealing with hardship and how this shaped his mindset to earn money.
He explains what keeps him motivated to stay at the top of what he does. He also talks about the need to be organized and have a balance between work, family, exercise and relaxation.
In this interview Gerry Harvey also covers topics such as:
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The risk of losing money and the need to generate cash flow
- Why you should follow your passion
- Why your perseverance will determine your success
- How to choose the right business for you
- The importance of educating yourself to learn a variety of skills needed to be successful in business
Module 2 Know Your Business
In this module we look at what is happening with your sales. Which customers are profitable and which customers are simply eating into your profitability.
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Learn how to focus on your customers, not your products.
- Learn how to choose your ideal customer.
- Learn how to price your products based on your ideal customers.
- Learn which of the three pricing structures will suit your business.
- Learn the four essential parts to making money in business.
- Learn how to use risk management to guide your expansion.
- Learn how to merchandise to increase profitability.
Included in this module is an interview with Ross Greenwood, who is the Finance Editor for the Nine Network in Australia and a small business owner himself. He discusses in detail the economic indicators that small business owners should be aware of and how these can affect your business.
He provides commentary on the best way to extend your line of credit when economic times are tough and you need more cash flow to sustain your business, without it adversely affecting your family and lifestyle. He also shares his thoughts on why nurturing relationships with your bank manager and accountant can help save your business from getting into trouble.
In this interview Ross Greenwood also covers topics such as:
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How to run your business according to the market conditions
- How to determine whether your business is merely a job or a sustainable business
- How to turn the income from your business into an asset
- The advantages of investing in commercial property over paying rent
- How to avoid your business becoming a living nightmare
- What skills you will need to learn if you have chosen to commercialize your interest, skill or hobby into a small business
Module 3 Systematize Your Business
In this module we will cover how to develop systems that will let your business almost run by itself, freeing up your time to put into place your new business strategies.
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Learn techniques to give your business measurable consistency.
- Learn systems that will allow you to duplicate or franchise your business.
- Learn how systems will increase the value of your business to the potential buyer.
- Learn the ten steps to systematizing your business.
- Learn how systems will increase staff productivity.
Included in this module is an interview with Andrew Ricker, who is co-owner of The Aged Care Channel in Australia - a membership-driven organization that provides educational resources for training the staff of residential care homes via satellite. In this interview he covers topics such as:
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Introducing best practice and continuous improvement programs to keep up to date with current demands
- Building a business slowly on strong foundations rather than rushing expansion by over financing
- The importance of having the right skill set within the staff of the business
- The importance of keeping an eye on the core business
- The importance of having well-documented procedures to enable duplication of your business
- The importance of succession planning to enable expansion
- Learning to use your past mistakes to guide you to future success
Also included in this module is an interview with Tim Sims, Managing Director of Pacific Equity Partners in Australia. He explains what private equity is and how it works. He gives commentary on the criteria used by private equity partners when looking at a business in which to invest.
In this interview Tim Sims covers topics such as:
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The elements that make a good business
- How to take profits to a higher level without reducing costs
- How to create value in a business
- How private equity partners can help to grow your business
- Understanding the importance of having a sound business strategy
Module 4 Sales Team Training
We teach your staff to sell in a tough market. Your staff will be trained how to make business friendships with your main customers.
Learn how:
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Staff members can contribute to the culture of your team
- To train your staff on selling the features, advantages, and benefits of products
- To communicate your unique selling position to your customers
- To attract repeat customers
- To decide between part-time or full-time sales staff
- To match the personality of your sales staff to your products
- To recapture lost sales
- To develop business friendships
- To use telemarketing successfully
- To use testimonials to sell your products or services
- Your business has the potential to lose customers
- To manage the integrity and reputation of your business
- Staff meetings can boost your sales team's performance
Included in this module is an interview with sales and marketing expert Tim Shaw, who is regarded as Australia's No.1 salesman. He talks about his years selling for Demtel on television and why customers buy the salesperson before they buy the product. He will help you to understand how to influence your customer to spend their money with you and not your competitors.
In this interview Tim Shaw also covers topics such as:
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What is quality customer service
- How to brand your business
- How to connect with your customer
- How to use testimonials
- Why you should continuously update your presence in the market place
- How important the boss is to the business
- How to leverage every sale you make
- What portion of your sales
Module 5: Marketing your Business
We will look at how to write copy that sells. You will learn all the rules to copywriting that help a customer make a decision to buy from you.
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Find your niche and dominate it.
- Learn to blow your competition out of the water.
- Learn what your unique selling position is.
- Know the benefits of your products and how to market them.
- Learn how to write an attention-grabbing headline.
- Learn the ten biggest marketing mistakes businesses make.
- Learn how to write hypnotic sales copy.
- Learn how to grow your mailing list.
- Learn when it is best to market.
Included in this module is an interview with copywriter David Said, who has thirty years experience in leading Australian and international ad agencies. He explains what is required to write good copy and sell by "remote control" as he calls it.
In this interview David Said also covers topics such as:
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How to present your product
- How to control your reader's eye
- How to control your reader's pace
- How to write different copy for different mediums
Also included in this module is an interview with John Hilton, who is an inventor and Managing Director of Spatial Freedom Australia. John has invented the products Space-ball™ and the Astroid™ spatial controller, which are used in 3D design engineering. His list of clients includes companies such as Boeing, Ford and General Motors.
In this interview John Hilton covers topics such as:
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How to take your product to the marketplace
- How to protect your idea or technology
- How to package your products
Module 6: Website Ranking
There are unwritten rules to getting your website onto the first page of a search engine. We take you step-by-step through how to optimize your website and make it sell for you.
Learn how:
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To use the web to promote your business
- To use ad words to laser guide your marketing on the web
- Search engines work
- Sponsored links work and their benefits
- To get high natural ranking for free
- The rules of search engine optimization are achieved
- Your keywords can help get you to the top
- To make your website relevant to the search term
- To use testimonials to get more out of searches
- To use links to get higher rankings
- To use e-articles to link to your site
This module includes an interview with small business owner Gavin Tooley, owner of Click Business Cards, which are Australia's largest supplier of business cards. Click Business Cards transformed it's business from a run-of-the-mill printing business in 1996 to an internet-driven business with a global customer base.
In this interview Gavin Tooley covers topics such as:
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The value of having testimonials on your website
- Why you should make it easy for the customer to contact you and order from your website
- Why it is important to give your customer simple options when ordering
- Why a customer chooses an internet business instead of a face to face business
- The best way to promote your business on the internet search engines
Module 7: Bullet Proof your Customers
In this module, we cover how to stop your opposition from stealing your customers. We show you how to set up a customer loyalty program. Your customer loyalty program will help your customers distinguish your business from others.
You will learn:
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Why you should know your customer
- Who your most loyal customers are
- How to develop a system to identify your most valuable customers
- How to put together a customer evaluation form
- What customer rewards programs work
- How to create a mystery shopper program
- How often to contact your customer
- How to identify when you are losing a customer
- Why an interesting newsletter that will cement relationships with your customers
- Eye-catching formats for your newsletters
- How to use your newsletter as a sales tool
- How to track the sales of your customers
- How to alter staff behavior to increase your sales
- How to use a competitor analysis to your advantage
Module 8: Print Advertising (including yellow pages)
In this module, we will take you through writing a Yellow Pages advert that works. We will discuss strategies to help you get more sales by splitting adverts to get the maximum benefit.
You will learn
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What will appeal to your customers
- How to make your advert stand out from your competitors
- What the Yellow Pages sales team will not tell you
- How to negotiate the best price for your advert
- How to design your advert for your target customer
- Which classification headings will generate more inquiries
- What fonts to use for impact headlines and body copy
- What graphics work best
- What style of advert to avoid
- How to tell your customers why they should call you
- Why Yellow Pages advertising works
- How to track and measure the success of your Yellow Pages advert
Module 9: 7 Key Marketing Strategies
In this module, we present seven key marketing strategies that are easy to follow and put into action.
We also cover setting business goals that are on purpose for your business.
Included in this module is an interview with David Koch, co-host of Australia's No.1 breakfast show, Sunrise. David is also well respected as a top investment and business commentator, presenting My Business Show on the Seven Network, plus A Minute on Your Business and A Minute on Your Money, which has aired on over 50 radio stations across Australia.
In this interview David Koch covers topics such as:
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Effective communication for partners when dealing with finances.
- Where to start seeking financial advice.
- Why you should invest in income protection insurance.
- Why it is important to have predetermined goals.
- Tips of on how to balance your personal life with your business life.
Course 3 - Intrapreneurship
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: What Is Intrapreneurship?
- Making Connections
Session 3: Why Is Intrapreneurship Important?
- The Growth of Intrapreneurial Culture
- Developing Flexibility
- Paving the Way for Success
- History of Intrapreneurship
- Making Connections
Session 4: Characteristics of Intrapreneurs
- What Makes Intrapreneurs Tick?
- Making Connections
- Characteristics of Intrapreneurs
Session 5: Picking Your Team
- The Intrapreneur
- The Manager
- Team Members
- Sponsor
- Senior Management
- Making Connections
Session 6: Are You an Intrapreneur?
- Self-Assessment
- Debrief
- Considering Our Strengths
- Important Intrapreneurial Strengths
Session 7: Becoming an Intrapreneur
- Building Intrapreneurial Skills
- Avoiding Common Mistakes
Session 8: Creating and Selling Your Ideas
- The Intrapreneurial Process
- The Nine Stages
- How Do I Know If I Have a Good Idea? Part One
- How Do I Know If I Have a Good Idea? Part Two
- Making Connections, Part One
- Making Connections, Part Two
- Idea One
- Idea Two
- Idea Three
- Screening the Ideas
- Questions to Anticipate
- Sample Screening Chart
- Selling Your Ideas
- Tips and Tricks
Session 9: Pre-Assignment Review
- Making Connections
- Following Up
Session 10: The Implementation Plan
- Introduction
- Description of Your Idea
- People Affected by the Process or Product
- Methods of Selling Your Product or Process
- Financial Projections, Part One
- Financial Projections, Part Two
- Making Connections
- Sample Income Statement
Session 11: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Supervising Others
Section One: Getting Started
- Objectives
Section Two: Setting Expectations
- Criteria for Success
- Spotting Opportunities for Improvement
- Setting Expectations Verbally
- Documenting Expectations
Section Three: Setting Goals
- Understanding Cascading Goals
- Creating SMART Goals
- Helping Others Set Goals
Section Four: Assigning/Delegating Work
- General Principles
- The Dictatorial Approach
- The Apple-Picking Approach
- The Collaborative Approach
Section Five: Three Degrees of Delegation
- First Degree: Complete
- Second Degree: Partial
- Third Degree: Complete
Section Six: Implementing Delegation
- When to Delegate
- Who Should I Delegate to?
- Providing Instructions
- Monitoring the Results
- Delegation Dilemmas
Section Seven: High Impact Feedback
- Characteristics of Good Feedback
- Tools for Delivering Feedback
- Informal Feedback
- Formal Feedback
Section Eight: Managing Your Time
- The 80/20 Rule
- Prioritising with the Urgent-Important Matrix
- Using a Productivity Journal
- Using a Productivity Journal
Section Nine: Resolving Conflict
- Understanding the Effective Conflict Resolution Process
- Maintaining Fairness
- Examining Root Causes
- Creating Mutual Gain Options and Multiple Option Solutions
Section Ten: Establishing Yourself
- Dealing with Promotion from within a Team
- Supervising a Brand New Team
- Dealing with an Established Team
Section Eleven: Survival Tips for a New Supervisor
- Ask the Right Questions
- Go to Gemba
- Keep Learning!
Section Twelve: Wrapping Up
Course 5 - Writing a Business Plan
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: What is a Business Plan For?
- The Purpose of the Plan
- Getting Down to Business
- Staying Flexible
Session 3: A General Business Plan Framework
- The Importance of a Framework
- Essential Elements
- Making Connections
- Making Connections
- Pre-Assignment Review
- Making Connections
Session 4: Identifying Your Audience
- Who Are You Writing For?
- Defining the Terms
- Words of Wisdom
- Making Connections
- The Rules of Writing
- Making Connections
Session 5: Gathering and Analyzing Information
- GO-PARSE
- Get Organized
- Preview
- Ask
- Read
- Markup Methods
- Summarize
- Shorthand Symbols
- Shorthand Tips
- Evaluate
- PARSE in Action
- GO-PARSE Summary
- ACE Building Celebrates Five Years of Success
Session 6: Defining Your Company
- Writing Your Company Description
- Making Connections
- Describing Your Products and Services
- Performing a Market Analysis
- Developing an Operations Plan
- The Operations Process
- Operations and Your Business Plan
- Types of Operations
- Manufacturing
- Transportation
- Supplies
- Service
- Overlaps
- Buffers
Session 7: Getting to Work
- Working on Your Plan
- Business Plan Worksheet
Session 8: Creating a Marketing Strategy
- Introduction to Marketing
- Cycle Overview
- Consumer and Market Analysis
- What Do They Need?
- Who is Buying Our Product? Who is Using Our Product?
- What is the Buying Process?
- How Can I Leverage Segmentation?
- Key Questions
- SWOT Analysis
- Next Steps
- Analyzing Distribution Channels
- Making Connections
- Creating a Marketing Plan
- Product
- Price
- Place
- Promotion
- Packaging
- Sketching Out the Plan
- Evaluate, Review, and Revise
- The Value of Social Media
Session 9: Creating the Sales Plan
- Building Your Sales Force
- The Sales Cycle
- Initiate
- Making Connections
- Build
- Manage
- Optimize
Session 10: Developing Financial Projections
- Accounting Terminology
- What is Finance?
- The Cycle of Finance
- Recording Financial Transactions
- General Accepted Accounting Principles (GAAP)
- The 11 Principles
- Key Reports
- Income Statement Equation
- Sample Income Statement
- The Balance Sheet
- Balance Sheet Equation
- Balance Sheet Accounts
- Current vs. Fixed Assets
- Cash Flow Statement
- Statement of Retained Earnings
- Financial Projections
- Tips and Tricks
- Use the Writing Rules
Session 11: Putting It All Together
- Writing the Executive Summary
- Making a Strong Presentation
- Making Connections
- The Finishing Touches
- Keeping Your Data Safe
- Reviewing and Revising
Session 12: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 6 - Business Etiquette
Section One: Getting Started
- Objectives
Section Two: What is Business Etiquette
- Defining Etiquette
- Why Bother with Business Etiquette
Section Three: Networking
- The Cold Introduction
- First Impressions Matter
- The Business Card
- Sorry, what was your name again?
Section Four: What to Wear
- Is a Dress Code Optional?
- 10 tips for that perfect look
Section Five: Introductions Over, What Next?
- The bone crusher and the dead fish
- Conversation Etiquette
- Stages of Conversation
Section Six: The Business Lunch
- Which Fork First?
- Eating with Etiquette
Section Seven: Restaurant Etiquette
- Ordering Correctly
- Alcohol
- Paying the Bill and Tipping
Section Eight: Email Etiquette and Netiquette
- Understanding Netiquette
- Email Etiquette: The Do’s and Don’ts of Email
- Grammar
Section Nine: Telephone Etiquette
- 10 Tips for Telephone Etiquette
- Leaving Voicemail
- Mobile Manners
Section Ten: The Written Letter
- Saying Thank You with Style
- Letters the Basic Structure
- Writing the Letter
Section Eleven: International Etiquette
- Some Basic Rules
- Business Card Etiquette
- Personal Space
- Gifts
- Communication
Se
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
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Ultimate Entrepreneurship Online Bundle, 10 Certificate Courses
The Most Comprehensive Entrepreneurship Bundle
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Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
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About This Course
What you will learn - Make Your Business Venture an Astounding Success!
|
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Get BIG Savings with our Ultimate Entrepreneurship Online Bundle, 10 Certificate Course
- Entrepreneurship
- Small Business Masterclass
- Intrapreneurship
- Supervising Others
- Writing a Business Plan
- Business Etiquette
- Business Ethics
- Internet Marketing Fundamentals
- Marketing Basics
- Basic Business Management
1. Entrepreneurship: Make Your Business Venture an Astounding Success!
So, you want to break into entrepreneurship? Well, that’s great, but know that it is no easy feat. There are many steps you must take just to prepare yourself to embark on the journey, and once you have started your business, many more steps to maintain the business. This course is designed to give you the tools you need to start, run, and grow a business you can be proud of!
Would you to be your own boss? Have you ever dreamed of starting your own business? Don’t know what to do about your great business idea? If you have ever thought about these situations then you need our entrepreneurship course.
Let our Entrepreneurship Online Short Course help you achieve your dreams. Being an entrepreneur can be full of risks. These risks are minimized through drafting a business plan, knowing your competition, and successful marketing. All these and more can be found in our Entrepreneurship course.
By the end of this Entrepreneurship Online Short Course, you will be able to:
- Understand how to start a business
- Develop a business plan
- Get financing for your business
- Hire and train employees
- Run your business
- Grow your business
2. Small Business Masterclass: Learn Marketing & Branding strategies to Make Your Business Successful!
If you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business.
In a little over 6 hours, you will master the skills required to Bullet Proof your business and create a gold mine for your family. Learn from leading businessmen including Gerry Harvey, David Koch, Ross Greenwood and more, the Skills required to Develop your Business to it's full potential.
If you own a small business today you either have a potential gold mine or a potential hazard for your family, what are you prepared to do to turn your business into a potential gold mine? Some businesses fail because they can’t manage money, but most businesses fail because they never learned how to manage their ideas.
With The Small Business Masterclass you will learn:
- Strategies to get your business off the ground Quickly, so you are Making Money Sooner
- How to get your image right so your customers are confident to deal with you and Keep Coming Back
- How to make your customers Remember Your Business
- What is happening with your sales, which customers are profitable and which customers are eating into your Profits
- How to profile your customers to identify your Valuable Customers
- How to merchandise to Increase Profitability
- Learn how to develop a system that will let your business almost run itself, freeing up your time to put in place New Marketing Strategies
- How systems increase Productivity and Profitability
- How to sell features, advantages, and benefits of products to Increase Sales
- How to communicate your unique selling position to your customers to constantly Beat Competitors
- How to write hypnotic sales copy to Achieve Higher Conversions
- How to market your products and services to Keep Business Growing
- How to use the web to promote your business and create Awareness For Your Brand
- 7 key marketing strategies that are easy to follow and put into action for Long Term Growth
3. Intrapreneurship: Learn How You Can Benefit From Intrapreneurship
Intrapreneurship has been described as a great way to make beneficial changes to your organization. People can choose to continue with the status quo, or they can work to make a difference in the lives of themselves and others within the company. This course will help you become energized and ready to push your ideas forward.
In this course, you’ll learn what intrapreneurship is all about. You will learn about the history and culture of intrapreneurship and assess your own intrapreneurial qualities. You’ll also explore different ways that you can contribute to the intrapreneurial process. As well, you’ll learn how to develop, screen, sell, and implement your ideas.
Learn everything about Intrapreneurship and how to help your business with our business and entrepreneurship courses.
After you complete this Intrapreneurship course, you will be able to:
- Understand the importance of intrapreneurship in today’s economy.
- Identify the characteristics of an intrapreneur and assess your own strengths.
- Create an intrapreneurial team within your organization.
- Understand the process of intrapreneurship.
- Develop a new product or process idea.
- Understand the importance of a sales strategy.
- Create a start-up financial statement.
4. Supervising Others: Effectively Manage Your Staff to get More out of Them
Supervising others can be a tough job. Between managing your own time and projects, helping your team members solve problems and complete tasks, and helping other supervisors, your day can fill up before you know it.
The Supervising Others course will help supervisors become more efficient and proficient, with information on delegating, managing time, setting goals and expectations (for themselves and others), providing feedback, resolving conflict, and administering discipline.
By the end of this Supervising Others Online Short Course, you will be able to:
- Define requirements for required work.
- Set the expectations for your staff.
- Establish SMART goals for yourself.
- Help your staff set SMART goals.
- Learn to delegate appropriately.
- Provide effective feedback to your staff.
- Utilise effective time management techniques.
- Perform effective conflict resolution.
- Understand how to manage effectively in different situations.
- Understand what a new supervisor needs to become an effective supervisor.
5. Writing a Business Plan: Learn How To Write An Effective Business Plan
A business plan will help your business get started on the right track, stay focused on priorities, and move forward. This course is designed for business owners and entrepreneurs who are ready to create a business plan.
In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms
Learn how to write an effective business plan with our business and entrepreneurship courses.
After you complete this course, you will be able to:
- Research and analyze the individual components needed for a business plan.
- Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders.
- Explain the purpose and future of your business in easy to understand terms.
- Use accounting terms to describe the future for your business.
- Describe your marketing, sales, and planning strategies.
6. Business Etiquette: Look and Sound Your Best in Any Situation
Business etiquette is so much more than knowing which fork to use at lunch with a client. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)
Good etiquette adds to your overall credibility. If you treat all people with respect, show courtesy in the office and dress well, those you work with will most likely think highly of you. On the other hand, poor etiquette can hurt your professional relationships. During this course we will look at many areas of business etiquette, including networking, meeting manners, dining decorum, international business etiquette and more.
At the end of this Business Etiquette Online Short Course, you should be able to:
- Identify what business etiquette is and why it’s important.
- Network with confidence.
- Present themselves professionally.
- Understand the importance of dress codes and what they mean.
- Understand how to use a business card effectively.
- Remember names easily.
- How to conduct themselves at a business lunch.
- Understand basic guidelines regarding, grammar standards in all written communication.
- Understand telephone etiquette.
- Understand the benefits of international etiquette.
7. Business Ethics: Business Ethics are Vital for an Organization to be Successful
A company's ethics will determine its reputation. Good business ethics are essential for the long-term success of an organization. Implementing an ethical program will foster a successful company culture and increase profitability.
Developing a Business Ethics program takes time and effort, but doing so will do more than improve business, it will change lives.
A company's ethics will have an influence on all levels of business. It will influence all who interact with the company including customers, employees, suppliers, competitors, etc. All of these groups will have an effect on the way a company's ethics are developed.
It is a two-way street; the influence goes both ways, which makes understanding ethics a very important part of doing business today. Ethics is very important, as news can now spread faster and farther than ever before.
By the end of this Business Ethics Online Short Course, you will be able to:
- Define and understand ethics
- Understand the benefits of ethics
- Create strategies to implement ethics at work
- Recognise social and business responsibility
- Identify ethical and unethical behavior
- Learn how to make ethical decisions and lead with integrity
8. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
By the end of this Internet Marketing Fundamentals course, you will be able to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
9. Marketing Basics: Get a Better Understanding of Marketing and Grow Your Business
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
By the end of this course, you will be able to:
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognise common marketing mistakes and know how to avoid
10. Basic Business Management: Boot Camp for Business Owners: Learn the Basics of Business Management
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.
This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.
After you complete this course, you will be able to:
- Apply the best methods for creating, leading, and managing your own business.
- Establish an organizational framework through operations, finance, and leadership.
- Set up an effective and efficient system for hiring, retaining, and succession planning.
- Start researching and designing your strategic plan.
- Describe the essential elements of marketing, sales, and your company brand.
- Apply financial and accounting terms correctly.
Receive Lifetime Access to Course Materials, so you can review at any time.
Learn about various functions of a business and make a splash in the business world with our entrepreneurship courses.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
The Ultimate Entrepreneurship & Small Business Learning 10 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Entrepreneurship
Module One: Getting Started
By the end of this course, you will be able to:
- Understand how to start a business
- Develop a business plan
- Get financing for your business
- Hire and train employees
- Run your business
- Grow your business
Module Two: Decide on the Type of Business
- Lesson One: Is It Feasible?
- Lesson Two: What Are Your Interests?
- Lesson Three: Do You Have the Experience?
- Lesson Four: Are You an Expert?
- Lesson Five: Case Study
Module Three: What Is the Market/Competition Like?
- Lesson One: Is the Venture Lucrative?
- Lesson Two: Is There Competition?
- Lesson Three: How Can You Set Yourself Apart from the Competition?
- Lesson Four: How Is the Customer Prospect?
- Lesson Five: Case Study
Module Four: Basics of Starting a Business
- Lesson One: Decide on a Name
- Lesson Two: Legal Structure of the Business
- Lesson Three: Register the Business
- Lesson Four: Choose the Location
- Lesson Five: Hire an Accountant
- Lesson Six: Case Study
Module Five: Create a Business Plan
- Lesson One: What Should Be Included in the Business Plan
- Lesson Two: Gather Documentation
- Lesson Three: Develop a Business Plan Outline
- Lesson Four: Draft a Business Plan
- Lesson Five: Case Study
Module Six: Get Financing
- Lesson One: Contact Organizations for Guidance
- Lesson Two: Decide the Type of Financing
- Lesson Three: Shop Around
- Lesson Four: What to Do Once Approved
- Lesson Five: Case Study
Module Seven: Hire Employees
- Lesson One: Develop Job Descriptions
- Lesson Two: Advertise Positions
- Lesson Three: Interview Candidates
- Lesson Four: Select Candidates
- Lesson Five: Case Study
Module Eight: Training Employees
- Lesson One: Teach Company Culture
- Lesson Two: Implement Actual Training for the Position
- Lesson Three: Provide Feedback
- Lesson Four: Offer Additional Training, If Necessary
- Lesson Five: Case Study
Module Nine: Market the Business
- Lesson One: Traditional Marketing
- Lesson Two: Create a Website
- Lesson Three: Social Media
- Lesson Four: Networking Groups
- Lesson Five: Case Study
Module Ten: Run the Business
- Lesson One: Procurement
- Lesson Two: Sell! Sell! Sell!
- Lesson Three: How to Manage Cash Flow
- Lesson Four: Budgeting
- Lesson Five: Case Study
Module Eleven: Grow the Business
- Lesson One: Offer More Products/ Services
- Lesson Two: Open Another Location
- Lesson Three: Franchise Opportunitites
- Lesson Four: Scoring Large Contracts
- Lesson Five: Case Study
Module Twelve: Wrapping Up
Course 2 - Small Business Masterclass
Module 1 Getting Your Image Right
In this module, we look at your total company image from customer perception to staff look and feel. We cover company colors, slogans, uniforms and more.
-
Learn how to change your image and your business image.
- Learn how to make your customers remember your business.
- Learn what colors suit your business and will attract your target customers.
- Learn how to act like a winner and not like a loser.
- Are you a possibility thinker or an impossibility thinker?
- Does your logo or slogan sell your business?
Included in this module is an interview with John Ferguson, who is a small business owner of Eco-Signs. John has invented the new ecologically friendly and easy-to-use slimline light box signs and John talks about his six-year journey from starting his business in his garage to operating out of a factory and out growing it by dominating his market.
In this interview he covers topics such as:
-
Creating brand awareness
- Start-up marketing
- Growing your business and dealing with expansion
- Patenting and trade marking
Also, included in this module is an interview with Gerry Harvey, who is the co-founder of the Harvey Norman retail chain in Australia and New Zealand. He talks candidly about his upbringing and his family experience of losing money and dealing with hardship and how this shaped his mindset to earn money.
He explains what keeps him motivated to stay at the top of what he does. He also talks about the need to be organized and have a balance between work, family, exercise and relaxation.
In this interview Gerry Harvey also covers topics such as:
-
The risk of losing money and the need to generate cash flow
- Why you should follow your passion
- Why your perseverance will determine your success
- How to choose the right business for you
- The importance of educating yourself to learn a variety of skills needed to be successful in business
Module 2 Know Your Business
In this module we look at what is happening with your sales. Which customers are profitable and which customers are simply eating into your profitability.
-
Learn how to focus on your customers, not your products.
- Learn how to choose your ideal customer.
- Learn how to price your products based on your ideal customers.
- Learn which of the three pricing structures will suit your business.
- Learn the four essential parts to making money in business.
- Learn how to use risk management to guide your expansion.
- Learn how to merchandise to increase profitability.
Included in this module is an interview with Ross Greenwood, who is the Finance Editor for the Nine Network in Australia and a small business owner himself. He discusses in detail the economic indicators that small business owners should be aware of and how these can affect your business.
He provides commentary on the best way to extend your line of credit when economic times are tough and you need more cash flow to sustain your business, without it adversely affecting your family and lifestyle. He also shares his thoughts on why nurturing relationships with your bank manager and accountant can help save your business from getting into trouble.
In this interview Ross Greenwood also covers topics such as:
-
How to run your business according to the market conditions
- How to determine whether your business is merely a job or a sustainable business
- How to turn the income from your business into an asset
- The advantages of investing in commercial property over paying rent
- How to avoid your business becoming a living nightmare
- What skills you will need to learn if you have chosen to commercialize your interest, skill or hobby into a small business
Module 3 Systematize Your Business
In this module we will cover how to develop systems that will let your business almost run by itself, freeing up your time to put into place your new business strategies.
-
Learn techniques to give your business measurable consistency.
- Learn systems that will allow you to duplicate or franchise your business.
- Learn how systems will increase the value of your business to the potential buyer.
- Learn the ten steps to systematizing your business.
- Learn how systems will increase staff productivity.
Included in this module is an interview with Andrew Ricker, who is co-owner of The Aged Care Channel in Australia - a membership-driven organization that provides educational resources for training the staff of residential care homes via satellite. In this interview he covers topics such as:
-
Introducing best practice and continuous improvement programs to keep up to date with current demands
- Building a business slowly on strong foundations rather than rushing expansion by over financing
- The importance of having the right skill set within the staff of the business
- The importance of keeping an eye on the core business
- The importance of having well-documented procedures to enable duplication of your business
- The importance of succession planning to enable expansion
- Learning to use your past mistakes to guide you to future success
Also included in this module is an interview with Tim Sims, Managing Director of Pacific Equity Partners in Australia. He explains what private equity is and how it works. He gives commentary on the criteria used by private equity partners when looking at a business in which to invest.
In this interview Tim Sims covers topics such as:
-
The elements that make a good business
- How to take profits to a higher level without reducing costs
- How to create value in a business
- How private equity partners can help to grow your business
- Understanding the importance of having a sound business strategy
Module 4 Sales Team Training
We teach your staff to sell in a tough market. Your staff will be trained how to make business friendships with your main customers.
Learn how:
-
Staff members can contribute to the culture of your team
- To train your staff on selling the features, advantages, and benefits of products
- To communicate your unique selling position to your customers
- To attract repeat customers
- To decide between part-time or full-time sales staff
- To match the personality of your sales staff to your products
- To recapture lost sales
- To develop business friendships
- To use telemarketing successfully
- To use testimonials to sell your products or services
- Your business has the potential to lose customers
- To manage the integrity and reputation of your business
- Staff meetings can boost your sales team's performance
Included in this module is an interview with sales and marketing expert Tim Shaw, who is regarded as Australia's No.1 salesman. He talks about his years selling for Demtel on television and why customers buy the salesperson before they buy the product. He will help you to understand how to influence your customer to spend their money with you and not your competitors.
In this interview Tim Shaw also covers topics such as:
-
What is quality customer service
- How to brand your business
- How to connect with your customer
- How to use testimonials
- Why you should continuously update your presence in the market place
- How important the boss is to the business
- How to leverage every sale you make
- What portion of your sales
Module 5: Marketing your Business
We will look at how to write copy that sells. You will learn all the rules to copywriting that help a customer make a decision to buy from you.
-
Find your niche and dominate it.
- Learn to blow your competition out of the water.
- Learn what your unique selling position is.
- Know the benefits of your products and how to market them.
- Learn how to write an attention-grabbing headline.
- Learn the ten biggest marketing mistakes businesses make.
- Learn how to write hypnotic sales copy.
- Learn how to grow your mailing list.
- Learn when it is best to market.
Included in this module is an interview with copywriter David Said, who has thirty years experience in leading Australian and international ad agencies. He explains what is required to write good copy and sell by "remote control" as he calls it.
In this interview David Said also covers topics such as:
-
How to present your product
- How to control your reader's eye
- How to control your reader's pace
- How to write different copy for different mediums
Also included in this module is an interview with John Hilton, who is an inventor and Managing Director of Spatial Freedom Australia. John has invented the products Space-ball™ and the Astroid™ spatial controller, which are used in 3D design engineering. His list of clients includes companies such as Boeing, Ford and General Motors.
In this interview John Hilton covers topics such as:
-
How to take your product to the marketplace
- How to protect your idea or technology
- How to package your products
Module 6: Website Ranking
There are unwritten rules to getting your website onto the first page of a search engine. We take you step-by-step through how to optimize your website and make it sell for you.
Learn how:
-
To use the web to promote your business
- To use ad words to laser guide your marketing on the web
- Search engines work
- Sponsored links work and their benefits
- To get high natural ranking for free
- The rules of search engine optimization are achieved
- Your keywords can help get you to the top
- To make your website relevant to the search term
- To use testimonials to get more out of searches
- To use links to get higher rankings
- To use e-articles to link to your site
This module includes an interview with small business owner Gavin Tooley, owner of Click Business Cards, which are Australia's largest supplier of business cards. Click Business Cards transformed it's business from a run-of-the-mill printing business in 1996 to an internet-driven business with a global customer base.
In this interview Gavin Tooley covers topics such as:
-
The value of having testimonials on your website
- Why you should make it easy for the customer to contact you and order from your website
- Why it is important to give your customer simple options when ordering
- Why a customer chooses an internet business instead of a face to face business
- The best way to promote your business on the internet search engines
Module 7: Bullet Proof your Customers
In this module, we cover how to stop your opposition from stealing your customers. We show you how to set up a customer loyalty program. Your customer loyalty program will help your customers distinguish your business from others.
You will learn:
-
Why you should know your customer
- Who your most loyal customers are
- How to develop a system to identify your most valuable customers
- How to put together a customer evaluation form
- What customer rewards programs work
- How to create a mystery shopper program
- How often to contact your customer
- How to identify when you are losing a customer
- Why an interesting newsletter that will cement relationships with your customers
- Eye-catching formats for your newsletters
- How to use your newsletter as a sales tool
- How to track the sales of your customers
- How to alter staff behavior to increase your sales
- How to use a competitor analysis to your advantage
Module 8: Print Advertising (including yellow pages)
In this module, we will take you through writing a Yellow Pages advert that works. We will discuss strategies to help you get more sales by splitting adverts to get the maximum benefit.
You will learn
-
What will appeal to your customers
- How to make your advert stand out from your competitors
- What the Yellow Pages sales team will not tell you
- How to negotiate the best price for your advert
- How to design your advert for your target customer
- Which classification headings will generate more inquiries
- What fonts to use for impact headlines and body copy
- What graphics work best
- What style of advert to avoid
- How to tell your customers why they should call you
- Why Yellow Pages advertising works
- How to track and measure the success of your Yellow Pages advert
Module 9: 7 Key Marketing Strategies
In this module, we present seven key marketing strategies that are easy to follow and put into action.
We also cover setting business goals that are on purpose for your business.
Included in this module is an interview with David Koch, co-host of Australia's No.1 breakfast show, Sunrise. David is also well respected as a top investment and business commentator, presenting My Business Show on the Seven Network, plus A Minute on Your Business and A Minute on Your Money, which has aired on over 50 radio stations across Australia.
In this interview David Koch covers topics such as:
-
Effective communication for partners when dealing with finances.
- Where to start seeking financial advice.
- Why you should invest in income protection insurance.
- Why it is important to have predetermined goals.
- Tips of on how to balance your personal life with your business life.
Course 3 - Intrapreneurship
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: What Is Intrapreneurship?
- Making Connections
Session 3: Why Is Intrapreneurship Important?
- The Growth of Intrapreneurial Culture
- Developing Flexibility
- Paving the Way for Success
- History of Intrapreneurship
- Making Connections
Session 4: Characteristics of Intrapreneurs
- What Makes Intrapreneurs Tick?
- Making Connections
- Characteristics of Intrapreneurs
Session 5: Picking Your Team
- The Intrapreneur
- The Manager
- Team Members
- Sponsor
- Senior Management
- Making Connections
Session 6: Are You an Intrapreneur?
- Self-Assessment
- Debrief
- Considering Our Strengths
- Important Intrapreneurial Strengths
Session 7: Becoming an Intrapreneur
- Building Intrapreneurial Skills
- Avoiding Common Mistakes
Session 8: Creating and Selling Your Ideas
- The Intrapreneurial Process
- The Nine Stages
- How Do I Know If I Have a Good Idea? Part One
- How Do I Know If I Have a Good Idea? Part Two
- Making Connections, Part One
- Making Connections, Part Two
- Idea One
- Idea Two
- Idea Three
- Screening the Ideas
- Questions to Anticipate
- Sample Screening Chart
- Selling Your Ideas
- Tips and Tricks
Session 9: Pre-Assignment Review
- Making Connections
- Following Up
Session 10: The Implementation Plan
- Introduction
- Description of Your Idea
- People Affected by the Process or Product
- Methods of Selling Your Product or Process
- Financial Projections, Part One
- Financial Projections, Part Two
- Making Connections
- Sample Income Statement
Session 11: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Supervising Others
Section One: Getting Started
- Objectives
Section Two: Setting Expectations
- Criteria for Success
- Spotting Opportunities for Improvement
- Setting Expectations Verbally
- Documenting Expectations
Section Three: Setting Goals
- Understanding Cascading Goals
- Creating SMART Goals
- Helping Others Set Goals
Section Four: Assigning/Delegating Work
- General Principles
- The Dictatorial Approach
- The Apple-Picking Approach
- The Collaborative Approach
Section Five: Three Degrees of Delegation
- First Degree: Complete
- Second Degree: Partial
- Third Degree: Complete
Section Six: Implementing Delegation
- When to Delegate
- Who Should I Delegate to?
- Providing Instructions
- Monitoring the Results
- Delegation Dilemmas
Section Seven: High Impact Feedback
- Characteristics of Good Feedback
- Tools for Delivering Feedback
- Informal Feedback
- Formal Feedback
Section Eight: Managing Your Time
- The 80/20 Rule
- Prioritising with the Urgent-Important Matrix
- Using a Productivity Journal
- Using a Productivity Journal
Section Nine: Resolving Conflict
- Understanding the Effective Conflict Resolution Process
- Maintaining Fairness
- Examining Root Causes
- Creating Mutual Gain Options and Multiple Option Solutions
Section Ten: Establishing Yourself
- Dealing with Promotion from within a Team
- Supervising a Brand New Team
- Dealing with an Established Team
Section Eleven: Survival Tips for a New Supervisor
- Ask the Right Questions
- Go to Gemba
- Keep Learning!
Section Twelve: Wrapping Up
Course 5 - Writing a Business Plan
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: What is a Business Plan For?
- The Purpose of the Plan
- Getting Down to Business
- Staying Flexible
Session 3: A General Business Plan Framework
- The Importance of a Framework
- Essential Elements
- Making Connections
- Making Connections
- Pre-Assignment Review
- Making Connections
Session 4: Identifying Your Audience
- Who Are You Writing For?
- Defining the Terms
- Words of Wisdom
- Making Connections
- The Rules of Writing
- Making Connections
Session 5: Gathering and Analyzing Information
- GO-PARSE
- Get Organized
- Preview
- Ask
- Read
- Markup Methods
- Summarize
- Shorthand Symbols
- Shorthand Tips
- Evaluate
- PARSE in Action
- GO-PARSE Summary
- ACE Building Celebrates Five Years of Success
Session 6: Defining Your Company
- Writing Your Company Description
- Making Connections
- Describing Your Products and Services
- Performing a Market Analysis
- Developing an Operations Plan
- The Operations Process
- Operations and Your Business Plan
- Types of Operations
- Manufacturing
- Transportation
- Supplies
- Service
- Overlaps
- Buffers
Session 7: Getting to Work
- Working on Your Plan
- Business Plan Worksheet
Session 8: Creating a Marketing Strategy
- Introduction to Marketing
- Cycle Overview
- Consumer and Market Analysis
- What Do They Need?
- Who is Buying Our Product? Who is Using Our Product?
- What is the Buying Process?
- How Can I Leverage Segmentation?
- Key Questions
- SWOT Analysis
- Next Steps
- Analyzing Distribution Channels
- Making Connections
- Creating a Marketing Plan
- Product
- Price
- Place
- Promotion
- Packaging
- Sketching Out the Plan
- Evaluate, Review, and Revise
- The Value of Social Media
Session 9: Creating the Sales Plan
- Building Your Sales Force
- The Sales Cycle
- Initiate
- Making Connections
- Build
- Manage
- Optimize
Session 10: Developing Financial Projections
- Accounting Terminology
- What is Finance?
- The Cycle of Finance
- Recording Financial Transactions
- General Accepted Accounting Principles (GAAP)
- The 11 Principles
- Key Reports
- Income Statement Equation
- Sample Income Statement
- The Balance Sheet
- Balance Sheet Equation
- Balance Sheet Accounts
- Current vs. Fixed Assets
- Cash Flow Statement
- Statement of Retained Earnings
- Financial Projections
- Tips and Tricks
- Use the Writing Rules
Session 11: Putting It All Together
- Writing the Executive Summary
- Making a Strong Presentation
- Making Connections
- The Finishing Touches
- Keeping Your Data Safe
- Reviewing and Revising
Session 12: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 6 - Business Etiquette
Section One: Getting Started
- Objectives
Section Two: What is Business Etiquette
- Defining Etiquette
- Why Bother with Business Etiquette
Section Three: Networking
- The Cold Introduction
- First Impressions Matter
- The Business Card
- Sorry, what was your name again?
Section Four: What to Wear
- Is a Dress Code Optional?
- 10 tips for that perfect look
Section Five: Introductions Over, What Next?
- The bone crusher and the dead fish
- Conversation Etiquette
- Stages of Conversation
Section Six: The Business Lunch
- Which Fork First?
- Eating with Etiquette
Section Seven: Restaurant Etiquette
- Ordering Correctly
- Alcohol
- Paying the Bill and Tipping
Section Eight: Email Etiquette and Netiquette
- Understanding Netiquette
- Email Etiquette: The Do’s and Don’ts of Email
- Grammar
Section Nine: Telephone Etiquette
- 10 Tips for Telephone Etiquette
- Leaving Voicemail
- Mobile Manners
Section Ten: The Written Letter
- Saying Thank You with Style
- Letters the Basic Structure
- Writing the Letter
Section Eleven: International Etiquette
- Some Basic Rules
- Business Card Etiquette
- Personal Space
- Gifts
- Communication
Se
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
Free Personal Success Training Course
The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Today, we are providing it for Free with all Course Purchases, as a special offer!
Benefits:
• How to layout a Success Plan.
• Get where you want to be in life.
• How to unclutter your mind to succeed.
• Achieve your dreams using your imagination.
• How to have faith in yourself.
Features:
• Life time access
• Complement your individual course purchase.
• Click here Personal Success Training Program to see thousands of positive reviews,
Hurry - offer - ends today!
Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
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