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About This Course

Enjoy these Benefits and Build a Stronger Business by Enhancing Customer Services Today!

  • Get a deeper understanding of customer service from a professional’s point of view, who and what they do
  • The different types of customers and providing targeted services
  • Maintaining the right mindset for successful customer interactions
  • Knowing your customer and identifying their individual needs
  • Learn how to keep customers coming back, follow up, address complaints, and convince difficult customers
  • Effective customer techniques for better person-to-person interactions
  • Improve phone conversions, customer services for telephone and electronic communications
  • How to handle difficult customers and impress customers

Study Customer Service Course Online and Learn Techniques to Ensure 100% Customer Satisfaction

Great customer service is one of the most important foundations of a successful business. Our Customer Service Course Online will teach you all the essential elements of customer service and how it can be used in the day-to-day operations of any business. You will learn how customer service can be applied to any business and how-to bring customer experience to the next level.  

More and more customers are selecting brands and businesses based on the quality of customer service they provide. All of us in one way or another, provide customer service. Our Customer Service Course Online is not only designed for the people at the frontlines or those who directly interact with customers, this course can also be applied to every level in your organization.

Taking our Customer Service Course Online will explain how to work with all types of customers and how to better serve them. It will also show you how to use customer service to improve customer retention. This comprehensive learning resource will give you all the fundamental skills and knowledge to deliver great customer service.

At Courses for Success, our training programs have been carefully developed by leading professionals and validated by industry experts to guarantee you are getting the most up-to-date experience. By enrolling in this course, you can be confident you are getting the best education possible.

What you will learn with our Sales and Customer Service Online Courses

  • Being able to define what customer service entails

  • Understanding the importance of attitude and how it affects customers

  • Identifying and addressing customer needs

  • Using excellent customer service skills to generate return business

  • Building good will

  • Providing outstanding phone customer service

  • Using online tools to aid customer service

  • Knowing how to deal effectively with difficult customers

About The Course

Advance your career with our customer service course today and become a successful customer service manager.

This business training course teaches business analysis, business communication, business etiquette, business management, business writing, communication skills, and other important business skills. 

A call center customer service rep or chat agent needs to know how to foster customer relationships. This course will help you learn customer service skills required for customer relationship management so you can easily handle upset customers.

Since cloud platforms are becoming popular every day, a customer service refresher course can help you stay up to date with cloud computing. 

Top notch customer care is important for maintaining customer satisfaction and retaining customer loyalty. This course teaches exactly that. 

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources

  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)

  • Be a self-directed learner

  • Possess sound language and literacy skills

How Our Customer Service Course Can Help You?

·       The quality of customer experiences depends on the quality of customer interaction. Our customer service training course will help you becomes a customer success manager; whose task is to help the customer become successful.

·       You’ll get expert insights into dealing with a difficult customer, and also an excellent customer while satisfying the exceptional customer too.

·       You can also get into digital marketing, facilities management, health and safety, hospitality and tourism, human resource in information technology, and its other aspects like information security and information systems.

·       It’s similar to learning management courses, where you are taught leadership and management, interacting with customers for leadership development. 

·       These training programs are held in virtual classrooms to help you practice managing customers.

·       The online customer service training also helps you with presentation skills, Microsoft word, Microsoft excel, soft skills, and risk management.

·       It teaches you how to provide a positive customer experience through onsite training. 

Quick Course Facts
  1. Course content is structured for easy comprehension

  2. Approximately 8 hours of study is needed to complete the customer service course

  3. Registered students gain unrestricted lifetime access to the Customer Service Online course

  4. All course material is available online 24/7 and can be accessed using any device

  5. Study online from anywhere in your own time at your own pace

  6. All students who complete the customer service course will be awarded with a certificate of completion

Customer Service Course Online - Outline

Section One: Getting Started

Section Two: Who & What We Do

In this section, we will discuss what a customer is and what customer service is all about. We will also take a closer look into who our organization provides customer service, which when you come to think of it, is everyone. 

Who are Customers?

A customer is simple anyone who uses a product or service. This includes everyone who relies on you to do a job, anything that can influence their life, job, or their use of a product.

External Customers

Also referred to as traditional customers, these are people outside your company that you interact with – not just the people who buy products or services from you.

Internal Customers

Internal customers include anyone in your organization who relies on you for services, resources, or information. Providing excellent customer service to your internal customers can have a positive effect on how they treat external customers.

Customer Service

Good customer service is critical to any successful business. Given the same product with very similar benefits, a customer is likely to purchase from an organization that provides good customer services.

Section Three: Attitude is a little thing

Customer service can have different meanings to different people. For some, it means going beyond what is expected. To others, it means adding value and integrity to every interaction. In this module, we discuss the importance of having a great attitude and how it contributes to great customer service.

Appearance Counts!

It is often said that we should never judge a book by its cover. While this holds true in most of our personal lives, maintaining a good appearance is a must for people delivering customer service. After all, employees are the representatives of a company. And how they maintain their appearance speaks volumes about a company's professionalism and values.

 The Power of a Smile

Being positive and friendly during interactions ensures that the customer walks away with a positive experience. Putting on a smile is a simple way of telling them you welcome their business.

Staying Energized

Keeping ourselves energized throughout the day can be difficult. And when we’re feeling low, having a positive attitude or even smiling is a challenge. To keep you charged, below are few tips:

  • Take a walk

  • Drink a glass of cold water

  • Listen to upbeat music

Staying Positive

We can’t control all the problems that can come up during the day. However, we have full control of our attitude and how we respond to a difficult situation.

Section Four: Customer Needs

To improve customer service, we must first determine the customer’s value in their interactions with your organization. The simplest way to get this information is to ask them. Once you’ve determined your customer’s needs, the next step is to meet these needs.

Understanding the Customer’s Situation

Customer needs are usually self-explanatory, based on a basic level. The important thing is to let your customers communicate their needs rather than attempting to tell them what they need. Telling your customers what they need can give them a negative impression.

Staying Outside the Box

Having good instincts can be a very useful skill in terms of sales. However, this can also backfire and make you too presumptuous.

Meeting Basic Needs

When providing good customer service, your organization must match the priorities of your customers. At a minimum, you should meet their basic needs. These basic needs are what drives your customers towards your store in the first place. Basic needs are the absolute essential for closing the sale.

Going the Extra Mile

Once you’ve met your customer’s basic needs, going the extra mile is simply providing additional value to your products and services.

Section Five: Get Them to Come Back

The value of a customer does not end after you receive payment for goods and services. It is estimated that the cost of attracting new customers is five times more expensive compared to keeping existing ones. In this part of the Customer Service Online Certificate course, we will discuss how to turn first-time customers into return customers. We will take a look into the different ways of keeping your customers coming back.

Following Up

Following up after a sale or any customer contact is an effective strategy for keeping your customers coming back. After-sales services such as customer support or continuing product advice can make customers feel that you value their business. Providing good customer service from the first interaction until the product has reached their home is a great way of earning their trust.

Addressing Complaints

Customer complaints should always be addressed immediately. If handled properly, this can be turned into a positive opportunity for your company.

Turning Difficult Customers Around

Experience may have helped you develop your personal way of handling difficult customers. In this part of the course, we will show some examples of difficult situations and how to handle them.

  • You don’t know the answer to a customer’s question (Tell the customer that you don’t know the answer, but you will find out)

  • You have to say no to a customer’s request (Explain why you have to say no; offer alternatives)

  • Your computer is working slowly, and the customer is getting impatient (Tell the customer your computer is working slowly; keep the customer informed about what’s happening)

Section Six: Face to Face Customer Service

In-person interactions provide an excellent opportunity to build rapport with customers. Communicating with customers via phone or email does not give the same feedback compared to face to face interactions.

Dealing with At-Your-Desk Requests

Some situations may require you to face customers at your desks even when you are busy doing something. During these instances, you may tempt to ask them to come back another time politely. However, situations like these are great opportunities to go the extra mile.

Using Body Language to Your Advantage

Non-verbal cues have a major effect on how people interpret your message. You can always choose the words to use, but your true intentions are often mirrored in your actions.

Section Seven: Telephone Customer Service

Body language can have a huge effect during face to face interactions, but this becomes irrelevant during phone conversations. In this module, we will discuss how you can make successful telephone interactions. How the tone of voice and choice of words play an important role during these conversations.

The Advantages and Disadvantage of Telephone Communication

Many companies have a dedicated department for their customer services. While some companies offer customer services via email, most of the work is done over the phone.

Telephone Etiquette

Whether it’s a face to face interaction or via phone conversation, customers expect a courteous, helpful response. Things to remember when speaking to customers over the phone include:

  • Answer promptly, on the third ring at the latest.

  • Before you pick up the phone, end any conversation you are having.

  • Greet the caller, identify yourself, and ask if you can help.

  • Speak clearly in a pleasant tone of voice. Avoid speaking too quickly. (For discussion: what message do you send if you speak too quickly?)

Tips and Tricks

In this part of the course, we will discuss some of the tips and tricks to make your phone conversations as productive as possible.

Section Eight: Electronic Customer Service

More and more customer interactions are being done online. Younger people, in particular, prefer transacting their business online than in person. However, online interactions have their limits. To provide excellent customer service online, we will discuss what works and doesn't work and how to leverage the tools available to you.

The Advantages and Disadvantages of Electronic Communication

One major advantage of electronic communication is convenience. Unlike sending snail mail, all information is sent instantly. However, unlike face to face communication, it lacks personality and sensitivity.

Understanding Netiquette

New technology has not only changed how we do things but also came with a new vocabulary. 

Tips and Tricks

Getting your message across the first time, all the time is important. This is why selecting your words is important in this age of electronic communication.

Eliminate Electronic Ping Pong

Sending messages to a friend, customer, or a co-worker can be done instantly. But the relative ease of this type of communication can lead to what we call “electronic ping pong.” This refers to parties exchanging dozens of emails trying to clarify something which can be avoided by sending the right information in the first place.

Section Nine: Rescuing Difficult Customers

One of the hardest challenges in customer service is dealing with difficult customers. Sometimes customers may have a legitimate reason for being upset and something they don’t. In this section, we will discuss the different ways of dealing with difficult customers and finding ways to win them back.

  • Defuse Anger

  • Common Ground

  • Know Your Limits

  • Know Your Limits

  • Emotions

Section Ten: Escalation

Your options for dealing with difficult customers do not include having to put up with threats, intimidation, or vulgar language from customers. As a customer service staff, you must take control of the situation and protect yourself.

  • Abusive Customers

  • Sticks & Stones

  • Physical Threats

Section Eleven: Impress Customers Every Time

The first step in providing excellent customer service is to meet the basic needs of customers. To get the customers coming back and make a lasting impression, you must go the extra mile.

Section Twelve: It’s a Wrap

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This customer service course certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Other Business Communication Leadership Courses

Do you want your staff to communicate more effectively? A business communication leadership course will teach you how to guide them to successful communications.

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Units of Study

Section One: Getting Started

  • Objectives

Section Two: Who & What We Do

  • Customers
  • Internal Customers
  • External Customers
  • Customer Service?

Section Three: Attitude is a little thing

  • Appearance
  • Smile It’s Infectious
  • Stay Awake
  • Being Positive

Section Four: Customer Needs

  • See things from a client's perspective
  • Thinking Outside the Box
  • Meeting Their Needs
  • Going the Extra Mile

Section Five: Get Them to Come Back

  • Following Up
  • Dealing with Complaints
  • Turn it Back in your Direction

Section Six: Face to Face Customer Service

  • All from the comfort of your desk
  • Using Body Language

Section Seven: Telephone Customer Service

  • The Advantages and Disadvantages
  • Telephone Etiquette
  • Tips and Tricks for Providing Customer Service over the Phone

Section Eight: Electronic Customer Service

  • The Advantages and Disadvantages
  • Netiquette
  • Email Etiquette: The Do’s and Don’ts of Email
  • Tips and Tricks
  • Electronic Ping Pong

Section Nine: Rescuing Difficult Customers

  • Defuse Anger
  • Common Ground
  • Know Your Limits
  • Know Your Limits
  • Emotions

Section Ten: Escalation

  • Abusive Customers
  • Sticks & Stones
  • Physical Threats

Section Eleven: Impress Customers Every Time

  • Ten Tips to Impress Your Customer

Section Twelve: It’s a Wrap

  • Food for Thought
Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

FAQS

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

•Animal    

•Beauty    

•Business    

•Health & Fitness     

•Finance

•Lifestyle    

•IT & Software    

•Personal Development

•Teaching & Academics

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!

4.  Are there any requirements to study this course?

No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.

5.  Do I require to have finished high school to complete this course?

No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.

9.  When does this course start?

Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."

Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"

ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card and Bank Transfer.

Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at info@coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

Free Personal Success Training Course

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!

Today, we are providing it for Free with all Course Purchases, as a special offer!

Benefits:

• How to layout a Success Plan.

• Get where you want to be in life.

• How to unclutter your mind to succeed.

• Achieve your dreams using your imagination.

• How to have faith in yourself.

Features:

• Life time access

• Complement your individual course purchase.

• Click here Personal Success Training Program to see thousands of positive reviews,

Hurry - offer - ends today!

Course Bundles

Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.

Course Bundles

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Customer Service Online Certificate Course

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"I enjoy the case study in each module. This course is informative and practical." - Supatra G. Verified Buyer 

Our Customer Service Course Online will teach you all the essential elements of customer service and how it can be used in the day-to-day operations of any business

Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%

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Course Summary

  • Delivery: Online
  • Access: Unlimited Lifetime
  • Time: Study at your own pace
  • Duration: 6-8 Hours
  • Assessments: Yes
  • Qualification: Certificate
About This Course

Enjoy these Benefits and Build a Stronger Business by Enhancing Customer Services Today!

  • Get a deeper understanding of customer service from a professional’s point of view, who and what they do
  • The different types of customers and providing targeted services
  • Maintaining the right mindset for successful customer interactions
  • Knowing your customer and identifying their individual needs
  • Learn how to keep customers coming back, follow up, address complaints, and convince difficult customers
  • Effective customer techniques for better person-to-person interactions
  • Improve phone conversions, customer services for telephone and electronic communications
  • How to handle difficult customers and impress customers

Study Customer Service Course Online and Learn Techniques to Ensure 100% Customer Satisfaction

Great customer service is one of the most important foundations of a successful business. Our Customer Service Course Online will teach you all the essential elements of customer service and how it can be used in the day-to-day operations of any business. You will learn how customer service can be applied to any business and how-to bring customer experience to the next level.  

More and more customers are selecting brands and businesses based on the quality of customer service they provide. All of us in one way or another, provide customer service. Our Customer Service Course Online is not only designed for the people at the frontlines or those who directly interact with customers, this course can also be applied to every level in your organization.

Taking our Customer Service Course Online will explain how to work with all types of customers and how to better serve them. It will also show you how to use customer service to improve customer retention. This comprehensive learning resource will give you all the fundamental skills and knowledge to deliver great customer service.

At Courses for Success, our training programs have been carefully developed by leading professionals and validated by industry experts to guarantee you are getting the most up-to-date experience. By enrolling in this course, you can be confident you are getting the best education possible.

What you will learn with our Sales and Customer Service Online Courses

  • Being able to define what customer service entails

  • Understanding the importance of attitude and how it affects customers

  • Identifying and addressing customer needs

  • Using excellent customer service skills to generate return business

  • Building good will

  • Providing outstanding phone customer service

  • Using online tools to aid customer service

  • Knowing how to deal effectively with difficult customers

About The Course

Advance your career with our customer service course today and become a successful customer service manager.

This business training course teaches business analysis, business communication, business etiquette, business management, business writing, communication skills, and other important business skills. 

A call center customer service rep or chat agent needs to know how to foster customer relationships. This course will help you learn customer service skills required for customer relationship management so you can easily handle upset customers.

Since cloud platforms are becoming popular every day, a customer service refresher course can help you stay up to date with cloud computing. 

Top notch customer care is important for maintaining customer satisfaction and retaining customer loyalty. This course teaches exactly that. 

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources

  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)

  • Be a self-directed learner

  • Possess sound language and literacy skills

How Our Customer Service Course Can Help You?

·       The quality of customer experiences depends on the quality of customer interaction. Our customer service training course will help you becomes a customer success manager; whose task is to help the customer become successful.

·       You’ll get expert insights into dealing with a difficult customer, and also an excellent customer while satisfying the exceptional customer too.

·       You can also get into digital marketing, facilities management, health and safety, hospitality and tourism, human resource in information technology, and its other aspects like information security and information systems.

·       It’s similar to learning management courses, where you are taught leadership and management, interacting with customers for leadership development. 

·       These training programs are held in virtual classrooms to help you practice managing customers.

·       The online customer service training also helps you with presentation skills, Microsoft word, Microsoft excel, soft skills, and risk management.

·       It teaches you how to provide a positive customer experience through onsite training. 

Quick Course Facts
  1. Course content is structured for easy comprehension

  2. Approximately 8 hours of study is needed to complete the customer service course

  3. Registered students gain unrestricted lifetime access to the Customer Service Online course

  4. All course material is available online 24/7 and can be accessed using any device

  5. Study online from anywhere in your own time at your own pace

  6. All students who complete the customer service course will be awarded with a certificate of completion

Customer Service Course Online - Outline

Section One: Getting Started

Section Two: Who & What We Do

In this section, we will discuss what a customer is and what customer service is all about. We will also take a closer look into who our organization provides customer service, which when you come to think of it, is everyone. 

Who are Customers?

A customer is simple anyone who uses a product or service. This includes everyone who relies on you to do a job, anything that can influence their life, job, or their use of a product.

External Customers

Also referred to as traditional customers, these are people outside your company that you interact with – not just the people who buy products or services from you.

Internal Customers

Internal customers include anyone in your organization who relies on you for services, resources, or information. Providing excellent customer service to your internal customers can have a positive effect on how they treat external customers.

Customer Service

Good customer service is critical to any successful business. Given the same product with very similar benefits, a customer is likely to purchase from an organization that provides good customer services.

Section Three: Attitude is a little thing

Customer service can have different meanings to different people. For some, it means going beyond what is expected. To others, it means adding value and integrity to every interaction. In this module, we discuss the importance of having a great attitude and how it contributes to great customer service.

Appearance Counts!

It is often said that we should never judge a book by its cover. While this holds true in most of our personal lives, maintaining a good appearance is a must for people delivering customer service. After all, employees are the representatives of a company. And how they maintain their appearance speaks volumes about a company's professionalism and values.

 The Power of a Smile

Being positive and friendly during interactions ensures that the customer walks away with a positive experience. Putting on a smile is a simple way of telling them you welcome their business.

Staying Energized

Keeping ourselves energized throughout the day can be difficult. And when we’re feeling low, having a positive attitude or even smiling is a challenge. To keep you charged, below are few tips:

  • Take a walk

  • Drink a glass of cold water

  • Listen to upbeat music

Staying Positive

We can’t control all the problems that can come up during the day. However, we have full control of our attitude and how we respond to a difficult situation.

Section Four: Customer Needs

To improve customer service, we must first determine the customer’s value in their interactions with your organization. The simplest way to get this information is to ask them. Once you’ve determined your customer’s needs, the next step is to meet these needs.

Understanding the Customer’s Situation

Customer needs are usually self-explanatory, based on a basic level. The important thing is to let your customers communicate their needs rather than attempting to tell them what they need. Telling your customers what they need can give them a negative impression.

Staying Outside the Box

Having good instincts can be a very useful skill in terms of sales. However, this can also backfire and make you too presumptuous.

Meeting Basic Needs

When providing good customer service, your organization must match the priorities of your customers. At a minimum, you should meet their basic needs. These basic needs are what drives your customers towards your store in the first place. Basic needs are the absolute essential for closing the sale.

Going the Extra Mile

Once you’ve met your customer’s basic needs, going the extra mile is simply providing additional value to your products and services.

Section Five: Get Them to Come Back

The value of a customer does not end after you receive payment for goods and services. It is estimated that the cost of attracting new customers is five times more expensive compared to keeping existing ones. In this part of the Customer Service Online Certificate course, we will discuss how to turn first-time customers into return customers. We will take a look into the different ways of keeping your customers coming back.

Following Up

Following up after a sale or any customer contact is an effective strategy for keeping your customers coming back. After-sales services such as customer support or continuing product advice can make customers feel that you value their business. Providing good customer service from the first interaction until the product has reached their home is a great way of earning their trust.

Addressing Complaints

Customer complaints should always be addressed immediately. If handled properly, this can be turned into a positive opportunity for your company.

Turning Difficult Customers Around

Experience may have helped you develop your personal way of handling difficult customers. In this part of the course, we will show some examples of difficult situations and how to handle them.

  • You don’t know the answer to a customer’s question (Tell the customer that you don’t know the answer, but you will find out)

  • You have to say no to a customer’s request (Explain why you have to say no; offer alternatives)

  • Your computer is working slowly, and the customer is getting impatient (Tell the customer your computer is working slowly; keep the customer informed about what’s happening)

Section Six: Face to Face Customer Service

In-person interactions provide an excellent opportunity to build rapport with customers. Communicating with customers via phone or email does not give the same feedback compared to face to face interactions.

Dealing with At-Your-Desk Requests

Some situations may require you to face customers at your desks even when you are busy doing something. During these instances, you may tempt to ask them to come back another time politely. However, situations like these are great opportunities to go the extra mile.

Using Body Language to Your Advantage

Non-verbal cues have a major effect on how people interpret your message. You can always choose the words to use, but your true intentions are often mirrored in your actions.

Section Seven: Telephone Customer Service

Body language can have a huge effect during face to face interactions, but this becomes irrelevant during phone conversations. In this module, we will discuss how you can make successful telephone interactions. How the tone of voice and choice of words play an important role during these conversations.

The Advantages and Disadvantage of Telephone Communication

Many companies have a dedicated department for their customer services. While some companies offer customer services via email, most of the work is done over the phone.

Telephone Etiquette

Whether it’s a face to face interaction or via phone conversation, customers expect a courteous, helpful response. Things to remember when speaking to customers over the phone include:

  • Answer promptly, on the third ring at the latest.

  • Before you pick up the phone, end any conversation you are having.

  • Greet the caller, identify yourself, and ask if you can help.

  • Speak clearly in a pleasant tone of voice. Avoid speaking too quickly. (For discussion: what message do you send if you speak too quickly?)

Tips and Tricks

In this part of the course, we will discuss some of the tips and tricks to make your phone conversations as productive as possible.

Section Eight: Electronic Customer Service

More and more customer interactions are being done online. Younger people, in particular, prefer transacting their business online than in person. However, online interactions have their limits. To provide excellent customer service online, we will discuss what works and doesn't work and how to leverage the tools available to you.

The Advantages and Disadvantages of Electronic Communication

One major advantage of electronic communication is convenience. Unlike sending snail mail, all information is sent instantly. However, unlike face to face communication, it lacks personality and sensitivity.

Understanding Netiquette

New technology has not only changed how we do things but also came with a new vocabulary. 

Tips and Tricks

Getting your message across the first time, all the time is important. This is why selecting your words is important in this age of electronic communication.

Eliminate Electronic Ping Pong

Sending messages to a friend, customer, or a co-worker can be done instantly. But the relative ease of this type of communication can lead to what we call “electronic ping pong.” This refers to parties exchanging dozens of emails trying to clarify something which can be avoided by sending the right information in the first place.

Section Nine: Rescuing Difficult Customers

One of the hardest challenges in customer service is dealing with difficult customers. Sometimes customers may have a legitimate reason for being upset and something they don’t. In this section, we will discuss the different ways of dealing with difficult customers and finding ways to win them back.

  • Defuse Anger

  • Common Ground

  • Know Your Limits

  • Know Your Limits

  • Emotions

Section Ten: Escalation

Your options for dealing with difficult customers do not include having to put up with threats, intimidation, or vulgar language from customers. As a customer service staff, you must take control of the situation and protect yourself.

  • Abusive Customers

  • Sticks & Stones

  • Physical Threats

Section Eleven: Impress Customers Every Time

The first step in providing excellent customer service is to meet the basic needs of customers. To get the customers coming back and make a lasting impression, you must go the extra mile.

Section Twelve: It’s a Wrap

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This customer service course certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Other Business Communication Leadership Courses

Do you want your staff to communicate more effectively? A business communication leadership course will teach you how to guide them to successful communications.

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Units of Study

Section One: Getting Started

  • Objectives

Section Two: Who & What We Do

  • Customers
  • Internal Customers
  • External Customers
  • Customer Service?

Section Three: Attitude is a little thing

  • Appearance
  • Smile It’s Infectious
  • Stay Awake
  • Being Positive

Section Four: Customer Needs

  • See things from a client's perspective
  • Thinking Outside the Box
  • Meeting Their Needs
  • Going the Extra Mile

Section Five: Get Them to Come Back

  • Following Up
  • Dealing with Complaints
  • Turn it Back in your Direction

Section Six: Face to Face Customer Service

  • All from the comfort of your desk
  • Using Body Language

Section Seven: Telephone Customer Service

  • The Advantages and Disadvantages
  • Telephone Etiquette
  • Tips and Tricks for Providing Customer Service over the Phone

Section Eight: Electronic Customer Service

  • The Advantages and Disadvantages
  • Netiquette
  • Email Etiquette: The Do’s and Don’ts of Email
  • Tips and Tricks
  • Electronic Ping Pong

Section Nine: Rescuing Difficult Customers

  • Defuse Anger
  • Common Ground
  • Know Your Limits
  • Know Your Limits
  • Emotions

Section Ten: Escalation

  • Abusive Customers
  • Sticks & Stones
  • Physical Threats

Section Eleven: Impress Customers Every Time

  • Ten Tips to Impress Your Customer

Section Twelve: It’s a Wrap

  • Food for Thought
Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

FAQS

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