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About This Course
What you will learn - Turn You Habit into a Business with our Candle Making Online Course
  • Candle Making
  • Safety First
  • Handmade Candles
  • Moulded Candles
  • Dipped Candles
  • Other Candles
  • Decorating
  • Setting Up Your Business
  • Marketing
Get BIG Savings with our Candle Making Business Online Bundle, 5 Certificate Courses
  1. Candle Making Business
  2. Social Media Marketing
  3. Affiliate Marketing
  4. Internet Marketing Strategies for Business
  5. Marketing and PR for Small Businesses
1. Candle Making Business: Turn You Habit into a Business with our Candle Making Online Course

Get the full benefits of our Candle Making Online Course. If you enjoy making candles, you may want to consider turning your hobby into a full-time job by starting your own candle-making company. If you're serious about making your new business a success, this comprehensive candle making course will guide you through the various steps and supplies required in candle production.

Basic candle-making techniques, as well as different types of wax and wicks, will be covered. You'll learn how to take all of the necessary safety precautions when creating candles, as well as how to make your workplace more secure.

You'll learn how to roll and pour candles, as well as how to make your own wax sheets, construct a variety of candle forms, experiment with colors, and become familiar with containers and additives. There will be birthday candles, hand-molded candles, beaded candles, scented candles, Danish tapers, beeswax candles, multi-wick candles, twisted tapers, themed, and floating candles available.

2. Social Media Marketing: Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

3. Affiliate Marketing: Use Affiliate Marketing Effectively

Affiliate marketing is often seen as a quick-win that requires very little effort, but when affiliates and merchants treat it as such they rarely reap the rewards. This course unlocks the secrets to success – divulging how to invest your efforts effectively, to cultivate the best possible return. You’ll learn to recognise and encourage your most profitable campaigns (as an affiliate publisher) and identify and nurture your best-performing affiliates (as a merchant).

The Affiliate Marketing Course gives you a solid understanding of what affiliate marketing is, including its various forms, pros and cons, and how it came about. You’ll be familiarised with some of the many different affiliate marketing networks, how networks function and what services they offer to affiliate marketers and merchants.

From this course, you’ll learn how to use affiliate marketing effectively, from both the side of the affiliate marketer and the merchant. You’ll learn about the importance of choosing a good niche, what makes a good niche market, how to research markets and trends effectively, and what the most profitable niches are.

4. Internet Marketing Strategies for Business: Learn How To Market Your Business On The Internet

Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.

Planning is an important part of any strategy. The Internet Marketing Strategies for Business Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.

Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.

From the Internet Marketing Strategies for Business Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You’ll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You’ll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business’s social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

5. Marketing and PR for Small Businesses: Take These First Steps To Move Your Small Business Forward

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

Course Delivery

Candle Making Business Online Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.  

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

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Units of Study

Receive Lifetime Access to Course Materials, so you can review at any time.

Candle Making Business Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Candle Making Business 

Module 1: Candle Making

  • Part 1: Basic Methods
  • Part 2: Wax 101
  • Part 3: Beeswax
  • Part 4: Paraffin
  • Part 5: The Wicks
  • Part 6: Summary
  • Module 1 Assessment

Module 2: Safety First

  • Part 1: Precautions
  • Part 2: Workplace
  • Part 3: Dressing the Part
  • Part 4: Equipment
  • Part 5: Summary
  • Module 2 Assessment

Module 3: Handmade Candles

  • Part 1: Rolling a Candle
  • Part 2: Pouring the Candles
  • Part 3: Making Wax Sheets
  • Part 4: Making Shapes
  • Part 5: Additives
  • Part 6: Container Candles
  • Part 7: Experimenting with Colour
  • Part 8: Summary
  • Module 3 Assessment

Module 4: Moulded Candles

  • Part 1: What are They?
  • Part 2: Moulds
  • Part 3: Automatic Wicking
  • Part 4: Two-piece Mould Making
  • Part 5: Plaster Bandage Moulds
  • Part 6: Shapes and Colours
  • Part 7: Summary
  • Module 4 Assessment

Module 5: Dipped Candles

  • Part 1: Dipping the Wick
  • Part 2: The Candles
  • Part 3: How to Dip
  • Part 4: Candle Burning
  • Part 5: Summary
  • Module 5 Assessment

Module 6: Other Candles

  • Part 1: Types of Candles
  • Part 2: Birthday Candles
  • Part 3: Hand-moulded Candles
  • Part 4: Danish Tapers
  • Part 5: Summary
  • Module 6 Assessment

Module 7: Decorating

  • Part 1: Stencils
  • Part 2: Candle Painting
  • Part 3: Carved Candles
  • Part 4: Novelty Candles
  • Part 5: Textured Candles
  • Part 6: Pressed Flowers and Grasses
  • Part 7: Waxing Real Flowers
  • Part 8: Centrepieces
  • Part 9: Candle Holders
  • Part 10: Summary
  • Module 7 Assessment

Module 8: Setting Up Your Business

  • Part 1: Where to Work
  • Part 2: Where to Source Materials
  • Part 3: Summary
  • Module 8 Assessment

Module 9: Marketing

  • Part 1: Marketing Your Business
  • Part 2: Promotional Tools
  • Part 3: Social Media
  • Part 4: Summary
  • Module 9 Assessment

Course 2 - Social Media Marketing

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms

  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment

Course 3 - Affiliate Marketing

Module 1: History of Affiliate Marketing

  • Introduction
  • Part 1: Timeline of Affiliate Marketing
  • Part 2: Current Times
  • Part 3: Conclusion
  • Module 1 Assessment

Module 2: Introduction to Affiliate Marketing

  • Part 1: What is Affiliate Marketing?
  • Part 2: Advantages and Disadvantages of Affiliate Marketing
  • Part 3: Types of Affiliate Marketing
  • Part 4: Affiliate Marketing FAQ’s for Beginners
  • Part 5: Conclusion
  • Module 2 Assessment

Module 3: Various Affiliate Marketing Networks

  • Part 1: Finding Affiliate Products to Market
  • Part 2: The Various Platforms an Affiliate Marketer Can Sell Products On
  • Part 3: Selecting the Right Affiliate Marketing Platform
  • Part 4: Conclusion
  • Module 3 Assessment

Module 4: Getting Started

  • Part 1: Affiliate Marketing Vs. Selling Your Own Products
  • Part 2: Selling Your Own Products
  • Part 3: Find Your Niche Area
  • Part 4: The 5 Areas Most Profitable Niches Fall Into
  • Part 5: The Method of Finding Niches
  • Part 6: Conclusion
  • Module 4 Assessment

Module 5: Examining Trends and Markets

  • Part 1: Finding Some Popular Trends and Profitable Markets
  • Part 2: Steps to Find Out If Your Niche Ideas Are Profitable
  • Part 3: Keyword Research
  • Part 4: Creating a Website
  • Part 5: Affiliate Marketing Without Having Your Own Website
  • Part 6: Compensation Methods
  • Part 7: Conclusion
  • Module 5 Assessment

Module 6 – Marketing Products on Your Website

  • Part 1: Adding Affiliate Links to Your Content
  • Part 2: Include Visual Ads in your sidebar
  • Part 3: Producing Content Relevant to Your Niche
  • Part 4: Monitoring Affiliate Performance and Tracking Sales to Measure Your Success
  • Part 5: Conclusion
  • Module 6 Assessment

Module 7: Getting Traffic and Improving Conversion Rates

  • Part 1: Social Media
  • Part 2: Content Marketing
  • Part 3: 15 Extra Tips to Improve Your Affiliate Marketing
  • Part 4: Conclusion
  • Module 7 Assessment

Module 8: Past and Current Issues

  • Part 1: E-mail spam
  • Part 2: Lack of Self-Regulation
  • Part 3: Conclusion
  • Module 8 Assessment

Module 9: How to Promote Your Business with Affiliate Marketing

  • Part 1: Why Use Affiliate Marketing?
  • Part 2: Attracting and Recruiting the Right Affiliates to Represent Your Products/Brand
  • Part 3: Setting Up for Direct Affiliate Relationships
  • Part 4: Growing your Affiliate numbers
  • Part 5: Ways to Grow your Affiliate Program
  • Part 6: Promoting Your Affiliate Program
  • Part 7: List of Affiliate Marketing Software and Their Features
  • Part 8: Conclusion
  • Module 9 Assessment

Module 10: How to Start an Affiliate Marketing Business

  • Part 1: Managing your Affiliate Marketing Business

  • Part 2: Helpful Tools and Resources for Managing a New Internet Business
  • Part 3: Tax Law and Affiliate Marketing in the UK
  • Part 4: Conclusion
  • Module 10 Assessment

Course 4 - Internet Marketing Strategies for Business

Module 1: What is Internet Marketing?

  • Part 1: Why implement Internet marketing?
  • Part 2: The benefits of Internet marketing
  • Part 3: What is Internet marketing?
  • Module 1 Assessment

Module 2: Steps to planning your campaigns

  • Part 1: Set Goals
  • Part 2: How to choose which Internet marketing strategies to use
  • Module 2 Assessment

Module 3: Search Engine Optimisation

  • Part 1: Search Engine Optimisation
  • Part 2: Core components of SEO
  • Part 3: Mobile
  • Module 3 Assessment

Module 4: Content Marketing

  • Part 1: What is content marketing?
  • Part 2: What are the different types of content?
  • Part 3: How do you know which content you should create?
  • Module 4 Assessment

Module 5: Social Media Marketing

  • Part 1: What is social media marketing (SMM)?
  • Part 2: The new role of the customer
  • Part 3: Creating a SMM campaign
  • Part 4: Different social media sites
  • Part 5: Advertising on social media
  • Part 6: Social media metrics
  • Module 5 Assessment

Module 6: Email Marketing

  • Part 1: What is email marketing?
  • Part 2: How to build an email list
  • Part 3: How to create an e-newsletter
  • Part 4: Email marketing metrics
  • Module 6 Assessment

Module 7: Affiliate Marketing

  • Part 1: What is affiliate marketing?
  • Part 2: Different types of affiliate programmes
  • Part 3: How does affiliate marketing work?
  • Part 4: How to start your own affiliate programme
  • Module 7 Assessment

Module 8: SEM and Paid Internet Advertising

  • Part 1: What is Search engine marketing (SEM)?
  • Part 2: Creating an effective PPC Campaign
  • Part 3: Managing a PPC campaign
  • Module 8 Assessment

Course 5 - Marketing and PR for Small Businesses

Module 1: The Difference between Marketing and PR

  • Part 1: The Difference between Marketing and PR
  • Part 2: What about Marketing and PR in the Digital Space?
  • Module 1 Assessment

Module 2: Developing a Strategy

  • Part 1: Developing a Strategy
  • Part 2: Creating your USP
  • Part 3: Exclude to build a client base
  • Part 4: Finalizing Your Strategy
  • Module 2 Assessment

Module 3: Different Tactics

  • Part 1: Different Tactics
  • Part 2: Main Traditional PR Tactics
  • Part 3: Main Digital PR Tactics
  • Module 3 Assessment

Module 4: Social Media

  • Part 1: Social Media
  • Part 2: How to integrate social media into a Marketing and PR strategy
  • Part 3: Other Social Media Networks
  • Module 4 Assessment

Module 5: Monitoring and Evaluating Success

  • Part 1: Monitoring and Evaluating Success
  • Part 2: Traditional measurements of success
  • Part 3: Top Metrics for Social Media
  • Module 5 Assessment
Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

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1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

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The Personal Success Training Program
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you do not require a High School Diploma or to have finished school to
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Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

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You
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but you should be comfortable typing, using the internet and be capable
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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

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Course duration, is listed under Course Summary

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All the required material for your course is included in the online system, you do not need to buy anything else.

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Course Bundles

Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.

Course Bundles

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Candle Making Business Online Bundle, 5 Certificate Courses

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Original price USD $1,995
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Course Summary

  • Delivery: Online
  • Access: Unlimited Lifetime
  • Time: Study at your own pace
  • Duration: 150 hours per course
  • Assessments: Yes
  • Qualification: Certificate
About This Course
What you will learn - Turn You Habit into a Business with our Candle Making Online Course
  • Candle Making
  • Safety First
  • Handmade Candles
  • Moulded Candles
  • Dipped Candles
  • Other Candles
  • Decorating
  • Setting Up Your Business
  • Marketing
Get BIG Savings with our Candle Making Business Online Bundle, 5 Certificate Courses
  1. Candle Making Business
  2. Social Media Marketing
  3. Affiliate Marketing
  4. Internet Marketing Strategies for Business
  5. Marketing and PR for Small Businesses
1. Candle Making Business: Turn You Habit into a Business with our Candle Making Online Course

Get the full benefits of our Candle Making Online Course. If you enjoy making candles, you may want to consider turning your hobby into a full-time job by starting your own candle-making company. If you're serious about making your new business a success, this comprehensive candle making course will guide you through the various steps and supplies required in candle production.

Basic candle-making techniques, as well as different types of wax and wicks, will be covered. You'll learn how to take all of the necessary safety precautions when creating candles, as well as how to make your workplace more secure.

You'll learn how to roll and pour candles, as well as how to make your own wax sheets, construct a variety of candle forms, experiment with colors, and become familiar with containers and additives. There will be birthday candles, hand-molded candles, beaded candles, scented candles, Danish tapers, beeswax candles, multi-wick candles, twisted tapers, themed, and floating candles available.

2. Social Media Marketing: Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

3. Affiliate Marketing: Use Affiliate Marketing Effectively

Affiliate marketing is often seen as a quick-win that requires very little effort, but when affiliates and merchants treat it as such they rarely reap the rewards. This course unlocks the secrets to success – divulging how to invest your efforts effectively, to cultivate the best possible return. You’ll learn to recognise and encourage your most profitable campaigns (as an affiliate publisher) and identify and nurture your best-performing affiliates (as a merchant).

The Affiliate Marketing Course gives you a solid understanding of what affiliate marketing is, including its various forms, pros and cons, and how it came about. You’ll be familiarised with some of the many different affiliate marketing networks, how networks function and what services they offer to affiliate marketers and merchants.

From this course, you’ll learn how to use affiliate marketing effectively, from both the side of the affiliate marketer and the merchant. You’ll learn about the importance of choosing a good niche, what makes a good niche market, how to research markets and trends effectively, and what the most profitable niches are.

4. Internet Marketing Strategies for Business: Learn How To Market Your Business On The Internet

Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.

Planning is an important part of any strategy. The Internet Marketing Strategies for Business Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.

Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.

From the Internet Marketing Strategies for Business Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You’ll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You’ll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business’s social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

5. Marketing and PR for Small Businesses: Take These First Steps To Move Your Small Business Forward

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

Course Delivery

Candle Making Business Online Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.  

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

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Units of Study

Receive Lifetime Access to Course Materials, so you can review at any time.

Candle Making Business Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Candle Making Business 

Module 1: Candle Making

  • Part 1: Basic Methods
  • Part 2: Wax 101
  • Part 3: Beeswax
  • Part 4: Paraffin
  • Part 5: The Wicks
  • Part 6: Summary
  • Module 1 Assessment

Module 2: Safety First

  • Part 1: Precautions
  • Part 2: Workplace
  • Part 3: Dressing the Part
  • Part 4: Equipment
  • Part 5: Summary
  • Module 2 Assessment

Module 3: Handmade Candles

  • Part 1: Rolling a Candle
  • Part 2: Pouring the Candles
  • Part 3: Making Wax Sheets
  • Part 4: Making Shapes
  • Part 5: Additives
  • Part 6: Container Candles
  • Part 7: Experimenting with Colour
  • Part 8: Summary
  • Module 3 Assessment

Module 4: Moulded Candles

  • Part 1: What are They?
  • Part 2: Moulds
  • Part 3: Automatic Wicking
  • Part 4: Two-piece Mould Making
  • Part 5: Plaster Bandage Moulds
  • Part 6: Shapes and Colours
  • Part 7: Summary
  • Module 4 Assessment

Module 5: Dipped Candles

  • Part 1: Dipping the Wick
  • Part 2: The Candles
  • Part 3: How to Dip
  • Part 4: Candle Burning
  • Part 5: Summary
  • Module 5 Assessment

Module 6: Other Candles

  • Part 1: Types of Candles
  • Part 2: Birthday Candles
  • Part 3: Hand-moulded Candles
  • Part 4: Danish Tapers
  • Part 5: Summary
  • Module 6 Assessment

Module 7: Decorating

  • Part 1: Stencils
  • Part 2: Candle Painting
  • Part 3: Carved Candles
  • Part 4: Novelty Candles
  • Part 5: Textured Candles
  • Part 6: Pressed Flowers and Grasses
  • Part 7: Waxing Real Flowers
  • Part 8: Centrepieces
  • Part 9: Candle Holders
  • Part 10: Summary
  • Module 7 Assessment

Module 8: Setting Up Your Business

  • Part 1: Where to Work
  • Part 2: Where to Source Materials
  • Part 3: Summary
  • Module 8 Assessment

Module 9: Marketing

  • Part 1: Marketing Your Business
  • Part 2: Promotional Tools
  • Part 3: Social Media
  • Part 4: Summary
  • Module 9 Assessment

Course 2 - Social Media Marketing

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms

  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment

Course 3 - Affiliate Marketing

Module 1: History of Affiliate Marketing

  • Introduction
  • Part 1: Timeline of Affiliate Marketing
  • Part 2: Current Times
  • Part 3: Conclusion
  • Module 1 Assessment

Module 2: Introduction to Affiliate Marketing

  • Part 1: What is Affiliate Marketing?
  • Part 2: Advantages and Disadvantages of Affiliate Marketing
  • Part 3: Types of Affiliate Marketing
  • Part 4: Affiliate Marketing FAQ’s for Beginners
  • Part 5: Conclusion
  • Module 2 Assessment

Module 3: Various Affiliate Marketing Networks

  • Part 1: Finding Affiliate Products to Market
  • Part 2: The Various Platforms an Affiliate Marketer Can Sell Products On
  • Part 3: Selecting the Right Affiliate Marketing Platform
  • Part 4: Conclusion
  • Module 3 Assessment

Module 4: Getting Started

  • Part 1: Affiliate Marketing Vs. Selling Your Own Products
  • Part 2: Selling Your Own Products
  • Part 3: Find Your Niche Area
  • Part 4: The 5 Areas Most Profitable Niches Fall Into
  • Part 5: The Method of Finding Niches
  • Part 6: Conclusion
  • Module 4 Assessment

Module 5: Examining Trends and Markets

  • Part 1: Finding Some Popular Trends and Profitable Markets
  • Part 2: Steps to Find Out If Your Niche Ideas Are Profitable
  • Part 3: Keyword Research
  • Part 4: Creating a Website
  • Part 5: Affiliate Marketing Without Having Your Own Website
  • Part 6: Compensation Methods
  • Part 7: Conclusion
  • Module 5 Assessment

Module 6 – Marketing Products on Your Website

  • Part 1: Adding Affiliate Links to Your Content
  • Part 2: Include Visual Ads in your sidebar
  • Part 3: Producing Content Relevant to Your Niche
  • Part 4: Monitoring Affiliate Performance and Tracking Sales to Measure Your Success
  • Part 5: Conclusion
  • Module 6 Assessment

Module 7: Getting Traffic and Improving Conversion Rates

  • Part 1: Social Media
  • Part 2: Content Marketing
  • Part 3: 15 Extra Tips to Improve Your Affiliate Marketing
  • Part 4: Conclusion
  • Module 7 Assessment

Module 8: Past and Current Issues

  • Part 1: E-mail spam
  • Part 2: Lack of Self-Regulation
  • Part 3: Conclusion
  • Module 8 Assessment

Module 9: How to Promote Your Business with Affiliate Marketing

  • Part 1: Why Use Affiliate Marketing?
  • Part 2: Attracting and Recruiting the Right Affiliates to Represent Your Products/Brand
  • Part 3: Setting Up for Direct Affiliate Relationships
  • Part 4: Growing your Affiliate numbers
  • Part 5: Ways to Grow your Affiliate Program
  • Part 6: Promoting Your Affiliate Program
  • Part 7: List of Affiliate Marketing Software and Their Features
  • Part 8: Conclusion
  • Module 9 Assessment

Module 10: How to Start an Affiliate Marketing Business

  • Part 1: Managing your Affiliate Marketing Business

  • Part 2: Helpful Tools and Resources for Managing a New Internet Business
  • Part 3: Tax Law and Affiliate Marketing in the UK
  • Part 4: Conclusion
  • Module 10 Assessment

Course 4 - Internet Marketing Strategies for Business

Module 1: What is Internet Marketing?

  • Part 1: Why implement Internet marketing?
  • Part 2: The benefits of Internet marketing
  • Part 3: What is Internet marketing?
  • Module 1 Assessment

Module 2: Steps to planning your campaigns

  • Part 1: Set Goals
  • Part 2: How to choose which Internet marketing strategies to use
  • Module 2 Assessment

Module 3: Search Engine Optimisation

  • Part 1: Search Engine Optimisation
  • Part 2: Core components of SEO
  • Part 3: Mobile
  • Module 3 Assessment

Module 4: Content Marketing

  • Part 1: What is content marketing?
  • Part 2: What are the different types of content?
  • Part 3: How do you know which content you should create?
  • Module 4 Assessment

Module 5: Social Media Marketing

  • Part 1: What is social media marketing (SMM)?
  • Part 2: The new role of the customer
  • Part 3: Creating a SMM campaign
  • Part 4: Different social media sites
  • Part 5: Advertising on social media
  • Part 6: Social media metrics
  • Module 5 Assessment

Module 6: Email Marketing

  • Part 1: What is email marketing?
  • Part 2: How to build an email list
  • Part 3: How to create an e-newsletter
  • Part 4: Email marketing metrics
  • Module 6 Assessment

Module 7: Affiliate Marketing

  • Part 1: What is affiliate marketing?
  • Part 2: Different types of affiliate programmes
  • Part 3: How does affiliate marketing work?
  • Part 4: How to start your own affiliate programme
  • Module 7 Assessment

Module 8: SEM and Paid Internet Advertising

  • Part 1: What is Search engine marketing (SEM)?
  • Part 2: Creating an effective PPC Campaign
  • Part 3: Managing a PPC campaign
  • Module 8 Assessment

Course 5 - Marketing and PR for Small Businesses

Module 1: The Difference between Marketing and PR

  • Part 1: The Difference between Marketing and PR
  • Part 2: What about Marketing and PR in the Digital Space?
  • Module 1 Assessment

Module 2: Developing a Strategy

  • Part 1: Developing a Strategy
  • Part 2: Creating your USP
  • Part 3: Exclude to build a client base
  • Part 4: Finalizing Your Strategy
  • Module 2 Assessment

Module 3: Different Tactics

  • Part 1: Different Tactics
  • Part 2: Main Traditional PR Tactics
  • Part 3: Main Digital PR Tactics
  • Module 3 Assessment

Module 4: Social Media

  • Part 1: Social Media
  • Part 2: How to integrate social media into a Marketing and PR strategy
  • Part 3: Other Social Media Networks
  • Module 4 Assessment

Module 5: Monitoring and Evaluating Success

  • Part 1: Monitoring and Evaluating Success
  • Part 2: Traditional measurements of success
  • Part 3: Top Metrics for Social Media
  • Module 5 Assessment
Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

FAQS

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

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Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!

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anyone who has an interest in learning more about this subject matter
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take this course.

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you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
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All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

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After
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please check your junk/spam folder in the event that you do not receive
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Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
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12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

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you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

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This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

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are studied online at your own pace and you are free to study as many
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Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.

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