About This Course
What you will learn - Run Your E-commerce Business
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Get BIG Savings with our eCommerce Management Online Bundle, 3 Certificate Courses
- E-Commerce Management
- Basic Internet Marketing
- Building an Online Business
1. E-Commerce Management: Run Your E-commerce Business
E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.
This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.
After you complete this E-Commerce Management course, you will be able to:
- Describe what the terms e-commerce and m-commerce mean.
- Develop an e-commerce business plan.
- Evaluate e-commerce software options.
- Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process.
- Test, launch, and update your e-commerce site.
- Design engaging, responsive web content.
- Understand e-commerce payment options and choose appropriate options for your site.
- Use appropriate tools to track key e-commerce metrics.
- Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
- Create a marketing plan with all the essential elements.
- Market your online store using social media and other appropriate channels.
- Use discounts and promotions to market your e-commerce business.
- Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
- Protect your intellectual property.
- Identify the rules and regulations that will govern your e-commerce businesses.
2. Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
After you complete this Basic Internet Marketing course, you will be able to:
- Determine how your Internet marketing strategy fits with your overall marketing plan.
- Apply techniques to influence and engage your target market.
- Weigh the value of using a distribution service for e-mail marketing campaigns.
- Get started with search engine optimization.
- Use online advertising to boost your marketing results.
- Adjust your Internet marketing plan based on metrics and reporting.
3. Building an Online Business: Learn the Basics in Starting an Online Business
You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.
This Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.
After you complete this course, you will be able to:
- Define what an online business is.
- Identify opportunities for an online business.
- Find resources to support your business.
- Create a business strategy that includes a business plan, budget, and marketing plan.
- Begin setting up a website, mobile presence, and storefront with e-commerce support.
- Decide whether or not your online business can benefit from joining an online marketplace.
- Market your online business using social media and the Internet.
At the end of this CRM: An Introduction to Customer Relationship Management course, you will be able to:
- Assign people to an appropriate crisis team role.
- Conduct a crisis audit.
- Establish the means for business continuity.
- Determine how to manage incidents.
- Help your team recover from a crisis.
- Apply the process in practical exercise.
Receive Lifetime Access to Course Materials, so you can review at any time.
Learn how to manage your e commerce business better with this ecommerce course bundle!
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
E-Commerce Management 3 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in E-Commerce Management Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Worksheet
Session 2: Getting to Know E-Commerce
- What is E-Commerce? (Part One)
- What is E-Commerce? (Part Two)
- A Brief History
- Why Do Customers Buy Online?
- The Six Models, Part One
- The Six Models, Part Two
- The Six Models, Part Three
The Language of E-Commerce
Session 3: E-Commerce Building Blocks
- What’s Your Goal?
- The E-Commerce Business Plan
- Company Description
- Revenue Model
- Products and Services
- Competitive Analysis
- Organizational Strategy
- Marketing Strategy
- Making Connections
Session 4: Software Options and Solutions
- Looking at the Options
- Options for Your Business
- Test Driving
Session 5: Building Your Online Store
- Your Internet Address
- Overall Site Organization
- Top-Level Page, Part One
- Top-Level Page, Part Two
- Call To Action, Part One
- Call To Action, Part Two
- Navigating Through Your Site
- Search Box
- Menus and Categories
- Building Effective Product Pages
- Sample Pages, Part One
- Sample Pages, Part Two
- Sample Pages, Part Three
- Sample Pages, Part Four
- Shopping Cart Features
- The Checkout Process
- Optimizing Your Checkout Process
- Order Confirmation Page
- Additional Site Elements
- Contact Page
- Frequently Asked Questions
- Testimonials
- Privacy and Information Gathering Policies
- Shipping Options
- Order Information
- Member Information
- Social Media Integration
- Pre-Assignment Review
Session 6: The Finishing Touches
- Testing, Launching, and Updating
- Optimization Tools
- Launching the Site
- Post-Launch Testing
- Split and Multivariate Testing
- Making Connections, Part One
- Making Connections, Part Two
Session 7: Creating an Engaging User Experience
- Designing Engaging Web Content
- Design Do’s and Don’ts
- Making Connections
- Use Dynamic Pages
- Leverage User-Generated Content
- Using Responsive Web Design
- Building Relationships
- Making Connections
Session 8: Transaction Management
- Introduction
- Credit and Debit Cards
- Online Payment Systems
- Mobile Payment Systems
- Digital Cash
- Cash on Delivery or Check by Mail
Session 9: M-Commerce
- The Growth of Mobile Commerce
- Top M-Commerce Retailers
- Strategies for Success
- What Does the Future Hold?
Session 10: E-Commerce Analytics
- Key Metrics
- Overall Site Metrics
- Shopping Cart Metrics
- Tracking Referrers and Keywords
- Tools to Track Data
- E-Commerce Management Tools
- Customer Relationship Management Systems
- Third Party Tools
- A Final Note
- Making Connections
Session 11: Supporting Your E-Commerce Business
- Behind the Scenes Activities
Session 12: Marketing Your E-Commerce Business
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Essential E-Commerce Marketing Channels
- Offline Media
- Marketing with Social Media
- Making Connections
- Creating Promotions that Make You Money, Part One
- Creating Promotions that Make You Money, Part Two
- Creating Promotions that Make You Money, Part Three
- Creating Promotions that Make You Money, Part Four
Session 13: Security and Fraud Awareness
- Protecting Your Customers and Your Business
- Building Trust with Customers, Part One
- Building Trust with Customers, Part Two
- Your Responsibilities to Your Business
- Intellectual Property on the Internet
- Fair Use Considerations
- Resources
Session 14: Rules and Regulations
- Trade Rules and Regulations
- Privacy Regulations
- Global Differences
- Case Study
- Making Connections
Session 15: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Basic Internet Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Building an Online Business Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: How Online Businesses Can Benefit You
- A Brief History
- Benefits of Online Businesses
- Words of Warning
Session 3: Laying the Groundwork
- Who Are You?
- Doing Your Research
- Outlining Your Ideas
- Pre-Assignment Review
Session 4: Creating a Business Plan
- Creating a Business Plan
- The One-Page Plan
- Sample Business Plan, Part One
- Sample Business Plan, Part Two
- Sample Business Plan, Part Three
- Sample Business Plan, Part Four
- Sample Business Plan, Part Five
- Sample Business Plan, Part Six
- Gathering Resources
Session 5: Breaking Down the Plan
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Creating Financial Projections
- Part One: The Sales Process (I)
- Part One: The Sales Process (II)
- Part Two: Sales Metrics
- Part Three: Expenses
- Raising Startup Capital with Crowdfunding
- Case Studies
Session 6: Building Your Online Business
- The Basic Elements
- Creating a Website, Part One
- Creating a Website, Part Two
- Creating a Website, Part Three
- Creating a Website, Part Four
- Creating a Website, Part Five
- Creating a Website, Part Six
- Creating a Website, Part Seven
- Checking Out the Sites, Part One
- E-Commerce Options
- E-Commerce Payment Options
- Security and Privacy Considerations
- Creating a Mobile Presence
- Creating Apps
- Checking Out the Sites, Part Two
- Joining Online Marketplaces
- Amazon
- eBay
- Specialty Marketplaces
Session 7: Internet Marketing Basics
- Social Media Strategies for Success
- YouTube
- Building Relationships
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
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Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
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anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
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Course duration, is listed under Course Summary
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All the required material for your course is included in the online system, you do not need to buy anything else.
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you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
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which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
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This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
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this area of expertise.
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The Certificates are valid for life and do not need renewing.
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are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
eCommerce Management Online Bundle, 3 Certificate Courses
Learn How To Run eCommerce Business
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
HOLIDAY DISCOUNTS AND FREE UPGRADES
HURRY! OFFER ENDS 31 DEC OR BEFORE IF SOLD OUT (LIMITED SUPPLY)
About This Course
What you will learn - Run Your E-commerce Business
|
|
Get BIG Savings with our eCommerce Management Online Bundle, 3 Certificate Courses
- E-Commerce Management
- Basic Internet Marketing
- Building an Online Business
1. E-Commerce Management: Run Your E-commerce Business
E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.
This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.
After you complete this E-Commerce Management course, you will be able to:
- Describe what the terms e-commerce and m-commerce mean.
- Develop an e-commerce business plan.
- Evaluate e-commerce software options.
- Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process.
- Test, launch, and update your e-commerce site.
- Design engaging, responsive web content.
- Understand e-commerce payment options and choose appropriate options for your site.
- Use appropriate tools to track key e-commerce metrics.
- Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
- Create a marketing plan with all the essential elements.
- Market your online store using social media and other appropriate channels.
- Use discounts and promotions to market your e-commerce business.
- Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
- Protect your intellectual property.
- Identify the rules and regulations that will govern your e-commerce businesses.
2. Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
After you complete this Basic Internet Marketing course, you will be able to:
- Determine how your Internet marketing strategy fits with your overall marketing plan.
- Apply techniques to influence and engage your target market.
- Weigh the value of using a distribution service for e-mail marketing campaigns.
- Get started with search engine optimization.
- Use online advertising to boost your marketing results.
- Adjust your Internet marketing plan based on metrics and reporting.
3. Building an Online Business: Learn the Basics in Starting an Online Business
You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.
This Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.
After you complete this course, you will be able to:
- Define what an online business is.
- Identify opportunities for an online business.
- Find resources to support your business.
- Create a business strategy that includes a business plan, budget, and marketing plan.
- Begin setting up a website, mobile presence, and storefront with e-commerce support.
- Decide whether or not your online business can benefit from joining an online marketplace.
- Market your online business using social media and the Internet.
At the end of this CRM: An Introduction to Customer Relationship Management course, you will be able to:
- Assign people to an appropriate crisis team role.
- Conduct a crisis audit.
- Establish the means for business continuity.
- Determine how to manage incidents.
- Help your team recover from a crisis.
- Apply the process in practical exercise.
Receive Lifetime Access to Course Materials, so you can review at any time.
Learn how to manage your e commerce business better with this ecommerce course bundle!
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
E-Commerce Management 3 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in E-Commerce Management Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Worksheet
Session 2: Getting to Know E-Commerce
- What is E-Commerce? (Part One)
- What is E-Commerce? (Part Two)
- A Brief History
- Why Do Customers Buy Online?
- The Six Models, Part One
- The Six Models, Part Two
- The Six Models, Part Three
The Language of E-Commerce
Session 3: E-Commerce Building Blocks
- What’s Your Goal?
- The E-Commerce Business Plan
- Company Description
- Revenue Model
- Products and Services
- Competitive Analysis
- Organizational Strategy
- Marketing Strategy
- Making Connections
Session 4: Software Options and Solutions
- Looking at the Options
- Options for Your Business
- Test Driving
Session 5: Building Your Online Store
- Your Internet Address
- Overall Site Organization
- Top-Level Page, Part One
- Top-Level Page, Part Two
- Call To Action, Part One
- Call To Action, Part Two
- Navigating Through Your Site
- Search Box
- Menus and Categories
- Building Effective Product Pages
- Sample Pages, Part One
- Sample Pages, Part Two
- Sample Pages, Part Three
- Sample Pages, Part Four
- Shopping Cart Features
- The Checkout Process
- Optimizing Your Checkout Process
- Order Confirmation Page
- Additional Site Elements
- Contact Page
- Frequently Asked Questions
- Testimonials
- Privacy and Information Gathering Policies
- Shipping Options
- Order Information
- Member Information
- Social Media Integration
- Pre-Assignment Review
Session 6: The Finishing Touches
- Testing, Launching, and Updating
- Optimization Tools
- Launching the Site
- Post-Launch Testing
- Split and Multivariate Testing
- Making Connections, Part One
- Making Connections, Part Two
Session 7: Creating an Engaging User Experience
- Designing Engaging Web Content
- Design Do’s and Don’ts
- Making Connections
- Use Dynamic Pages
- Leverage User-Generated Content
- Using Responsive Web Design
- Building Relationships
- Making Connections
Session 8: Transaction Management
- Introduction
- Credit and Debit Cards
- Online Payment Systems
- Mobile Payment Systems
- Digital Cash
- Cash on Delivery or Check by Mail
Session 9: M-Commerce
- The Growth of Mobile Commerce
- Top M-Commerce Retailers
- Strategies for Success
- What Does the Future Hold?
Session 10: E-Commerce Analytics
- Key Metrics
- Overall Site Metrics
- Shopping Cart Metrics
- Tracking Referrers and Keywords
- Tools to Track Data
- E-Commerce Management Tools
- Customer Relationship Management Systems
- Third Party Tools
- A Final Note
- Making Connections
Session 11: Supporting Your E-Commerce Business
- Behind the Scenes Activities
Session 12: Marketing Your E-Commerce Business
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Essential E-Commerce Marketing Channels
- Offline Media
- Marketing with Social Media
- Making Connections
- Creating Promotions that Make You Money, Part One
- Creating Promotions that Make You Money, Part Two
- Creating Promotions that Make You Money, Part Three
- Creating Promotions that Make You Money, Part Four
Session 13: Security and Fraud Awareness
- Protecting Your Customers and Your Business
- Building Trust with Customers, Part One
- Building Trust with Customers, Part Two
- Your Responsibilities to Your Business
- Intellectual Property on the Internet
- Fair Use Considerations
- Resources
Session 14: Rules and Regulations
- Trade Rules and Regulations
- Privacy Regulations
- Global Differences
- Case Study
- Making Connections
Session 15: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Basic Internet Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Building an Online Business Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: How Online Businesses Can Benefit You
- A Brief History
- Benefits of Online Businesses
- Words of Warning
Session 3: Laying the Groundwork
- Who Are You?
- Doing Your Research
- Outlining Your Ideas
- Pre-Assignment Review
Session 4: Creating a Business Plan
- Creating a Business Plan
- The One-Page Plan
- Sample Business Plan, Part One
- Sample Business Plan, Part Two
- Sample Business Plan, Part Three
- Sample Business Plan, Part Four
- Sample Business Plan, Part Five
- Sample Business Plan, Part Six
- Gathering Resources
Session 5: Breaking Down the Plan
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Creating Financial Projections
- Part One: The Sales Process (I)
- Part One: The Sales Process (II)
- Part Two: Sales Metrics
- Part Three: Expenses
- Raising Startup Capital with Crowdfunding
- Case Studies
Session 6: Building Your Online Business
- The Basic Elements
- Creating a Website, Part One
- Creating a Website, Part Two
- Creating a Website, Part Three
- Creating a Website, Part Four
- Creating a Website, Part Five
- Creating a Website, Part Six
- Creating a Website, Part Seven
- Checking Out the Sites, Part One
- E-Commerce Options
- E-Commerce Payment Options
- Security and Privacy Considerations
- Creating a Mobile Presence
- Creating Apps
- Checking Out the Sites, Part Two
- Joining Online Marketplaces
- Amazon
- eBay
- Specialty Marketplaces
Session 7: Internet Marketing Basics
- Social Media Strategies for Success
- YouTube
- Building Relationships
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
