About This Course
What you will learn - Learn to Create the Perfect Brand for your Company
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Get BIG Savings with our Branding: Creating and Managing Your Corporate Brand Online Bundle, 3 Certificate Courses
1. Branding: Creating and Managing Your Corporate Brand
2. Building a Brand on Social Media
3. Personal Brand
1. Branding: Creating and Managing Your Corporate Brand:Learn to Create the Perfect Brand for your Company
Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?
This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
At the end of this course, you will be able to:
- Define what a brand is (particularly a strong brand) and what branding is about.
- Define various types of brand architecture and brand extension.
- Identify your brand's products, the features of those products, and their values.
- Write a mission, vision, and style statement for a brand.
- Describe the basics of positioning a brand.
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
- Effectively plan an internal and external brand launch.
- Monitor and evaluate your brand, and understand how to respond to the results.
2. Building a Brand on Social Media:Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
3. Personal Brand: Maximizing Personal Impact:Maximize Your Impact In Work And Life
Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.
In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.
At the end of this Personal Brand: Maximizing Personal Impact course, you will be able to:
- Speak in terms of the impact and influence that you want to have in life and work.
- Understand your personal style in terms of your personal brand.
- Develop skill in areas like focus, concentration, and communication to support your brand.
- Build credibility and trust by living your brand.
- Take ownership of your image, both online and in person.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Branding: Creating and Managing Your Corporate Brand 3 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in Creating and Managing Your Corporate Brand Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part 1
- Pre-Assignment, Part 2
- Pre-Assignment, Part 3
Session 2: Defining Branding
- Defining Brands and Branding
- What is a Brand?
- Why a Brand?
- What's in a Brand?
- What is Branding, Then?
- Why Branding is the Most Important Investment a Company Can Make
- A Strong Brand
- Characteristics of a Strong Brand
Session 3: What Are You All About?
- Identifying Your Products and Features
- Products and Features
- Identifying Your Values
- Step One: Brainstorming
- Step Two: Narrowing It Down
- Step Three: Add Some Polish
- Individual Exercise
Session 4: Creating a Mission
- What a Mission Statement is All About
- Time for Reflection
Session 5: Creating a Vision of the Future
- Creating a Vision of the Future
- One Year
- Three Years
- Five Years
Session 6: Positioning Your Brand
- Positioning Your Brand
- Positioning Workout
Session 7: Developing Your Style
- Writing a Style Statement
- Style Words
- Style Exercise
Session 8: Developing a Brand Name and Slogan
- The Forward-Facing Elements
- Developing Your Brand Name
- Brand Names
- Deciding on a Name
- Developing a Slogan
- Connecting the Taglines
- Creating Your Slogan
Session 9: Creating a Visual Identity
- How People Will See Your Images
- Choosing a Color
- Another View of the Spectrum
- Colors of the World
- Fonts
- Types of Visual Identities
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Pop Culture Test – Logo 1
- Pop Culture Test – Logo 2
- Pop Culture Test – Logo 3
- Pop Culture Test – Logo 4
- Pop Culture Test – Logo 5
- Pop Culture Test – Logo 6
- Pop Culture Test – Logo 7
- Pop Culture Test – Logo 8
- Pop Culture Test – Logo 9
Session 10: Living Your Brand
- Transforming Your Employees into Ambassadors
- Understanding Touchpoints
- Creating a Unique Experience at Each Touchpoint
Session 11: Connecting with Customers
- Ten Winning Ideas
- Implementing Connections Ideas 1 and 2
- Implementing Connections Ideas 3 and 4
- Implementing Connections Ideas 5 and 6
- Implementing Connections Ideas 7 and 8
- Implementing Connections Ideas 9 and 10
Session 12: Launching Your Brand
- Types of Launches
- Internal Launch
- Communicating an Internal Launch
- External Launch
- Communicating an External Launch
Session 13: Taking Your Brand's Pulse
- Taking Your Brand's Pulse
- Improving Your Brand
Session 14: Performing a SWOT Analysis
- What Does SWOT Stand For?
- What Should It Consider?
- Example: Sample SWOT Analysis
- Using the SWOT
Session 15: Measuring Brand Health with a Balanced Scorecard
- About the Balanced Scorecard
- Scorecard Example
Session 16: Middleton's Brand Matrix
- Understanding the Matrix
- Using the Matrix
- A Matrix Analysis
Session 17: Interpreting Evaluation Results
- Signs of Trouble
- Choosing a Course of Action
Session 18: Keeping the Brand Alive
- When to Refresh?
- Brand Refreshes
- Re-Launching the Brand
- Taking on a Total Re-Brand
- Re-Branding
- Re-Branding Your Company
- Case Study: Revitalizing Acme Widgets Inc.
- Case Study Questions, Part 1
- Case Study Questions, Part 2
- Discussing the Case Study
Session 19: Going Beyond the Brand
- Understanding Brand Architecture: Umbrella or Family Brand
- Understanding Brand Architecture: Endorsed Brands
- Understanding Brand Architecture: Individual Brands
- Understanding Brand Extension
Session 20: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Personal Brand: Maximizing Personal Impact Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Importance of a Personal Brand
- Whats in a Brand?
- Pre-Assignment Review
- Defining Success
- Making Connections
- Your Personal Brand
- Brand Elements
- Making Connections
Session 3: Your Brand Approach to Others
- Brand Style Assessment
- Scoring Overview
- Brand Assessment Matrix
- Understanding Styles
- The Pragmatic Style
- The Enthusiastic Style
- The Accommodating Style
- The Detailed Style
Session 4: Looking at the Outside
- Dress for Success
- Business Etiquette
- How You Sound
- Things to Consider
Session 5: Looking at the Inside
- Getting Focused
- The 80/20 Rule
- Improving Your Concentration
- Developing Confidence
- Pretend Youre Confident
- When Your Positive Self-Talk Doesnt Listen
- Make Eye Contact
- Dance
- Know Your Stuff
- Rehearse
- Pep Talks Work
- Read Inspiring Biographies and Autobiographies
- Be Thankful
- Push Yourself to Accomplish Short-Term Goals
- Do Something for Yourself Every Week
- Four Steps for Success
- Making Connections
Session 6: Setting Goals
- What Do You Want?
- Asking Effectively
- Go For It!
- Identifying Dreams and Setting Goals
- SPIRIT
- Getting Some SPIRIT
- Being Flexible and Resilient
Session 7: Networking for Success
- Getting Out There
Session 8: Communication Strategies
- What is Said and What is Heard
- Communication Situations
- How Do You Rate Your Listening Ability?
- Listening Assessment
- Active Listening Skills
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
Session 9: Building Your Credibility
- Defining Credibility
Session 10: Brand You
- Defining Your Brand
- Designing My Brand
Session 11: Living Your Brand
- Getting Started
- Thinking Out Loud
- Tips for Getting Started
Session 12: Managing Your Social Media Presence
- Understanding Social Media
- Making the Most of Social Media
Session 13: Having Influence
- Persuasion Techniques
- Persuasion
- Ten Ways to Persuade
- Negotiation Techniques
- Expressing Your No
- The Persistent Response
- Guidelines for Saying No
Session 14: Dealing with Challenging People
- Getting to the Heart of the Problem
- Whats Missing?
- The Three Fs
- Facts
- Frequency
- Frustrated Relationship
- Types of Difficult People
Session 15: Presentations and Meetings
- Speak, by all Means!
- Seven Ways to Pump Up a Presentation
- Preparing for Meetings
- Before the Meeting
- During the Meeting
- Leading Meetings
Session 16: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
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had a very good experience with my course. It has helped me to get
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Our
completion certificates are very valuable and will help you progress in
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new skills, you might even get a promotion.
18. Will this course be credited by universities?
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19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
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you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
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You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
Free Personal Success Training Course
The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Today, we are providing it for Free with all Course Purchases, as a special offer!
Benefits:
• How to layout a Success Plan.
• Get where you want to be in life.
• How to unclutter your mind to succeed.
• Achieve your dreams using your imagination.
• How to have faith in yourself.
Features:
• Life time access
• Complement your individual course purchase.
• Click here Personal Success Training Program to see thousands of positive reviews,
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
Branding: Creating and Managing Your Corporate Brand Online Bundle, 3 Certificate Courses
Learn to Create the Perfect Brand for your Company
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
SANTA DISCOUNTS AND FREE UPGRADES
HURRY OFFER EXTENDED ONE DAY
About This Course
What you will learn - Learn to Create the Perfect Brand for your Company
|
|
Get BIG Savings with our Branding: Creating and Managing Your Corporate Brand Online Bundle, 3 Certificate Courses
1. Branding: Creating and Managing Your Corporate Brand
2. Building a Brand on Social Media
3. Personal Brand
1. Branding: Creating and Managing Your Corporate Brand:Learn to Create the Perfect Brand for your Company
Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?
This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
At the end of this course, you will be able to:
- Define what a brand is (particularly a strong brand) and what branding is about.
- Define various types of brand architecture and brand extension.
- Identify your brand's products, the features of those products, and their values.
- Write a mission, vision, and style statement for a brand.
- Describe the basics of positioning a brand.
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
- Effectively plan an internal and external brand launch.
- Monitor and evaluate your brand, and understand how to respond to the results.
2. Building a Brand on Social Media:Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
3. Personal Brand: Maximizing Personal Impact:Maximize Your Impact In Work And Life
Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.
In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.
At the end of this Personal Brand: Maximizing Personal Impact course, you will be able to:
- Speak in terms of the impact and influence that you want to have in life and work.
- Understand your personal style in terms of your personal brand.
- Develop skill in areas like focus, concentration, and communication to support your brand.
- Build credibility and trust by living your brand.
- Take ownership of your image, both online and in person.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Branding: Creating and Managing Your Corporate Brand 3 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in Creating and Managing Your Corporate Brand Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part 1
- Pre-Assignment, Part 2
- Pre-Assignment, Part 3
Session 2: Defining Branding
- Defining Brands and Branding
- What is a Brand?
- Why a Brand?
- What's in a Brand?
- What is Branding, Then?
- Why Branding is the Most Important Investment a Company Can Make
- A Strong Brand
- Characteristics of a Strong Brand
Session 3: What Are You All About?
- Identifying Your Products and Features
- Products and Features
- Identifying Your Values
- Step One: Brainstorming
- Step Two: Narrowing It Down
- Step Three: Add Some Polish
- Individual Exercise
Session 4: Creating a Mission
- What a Mission Statement is All About
- Time for Reflection
Session 5: Creating a Vision of the Future
- Creating a Vision of the Future
- One Year
- Three Years
- Five Years
Session 6: Positioning Your Brand
- Positioning Your Brand
- Positioning Workout
Session 7: Developing Your Style
- Writing a Style Statement
- Style Words
- Style Exercise
Session 8: Developing a Brand Name and Slogan
- The Forward-Facing Elements
- Developing Your Brand Name
- Brand Names
- Deciding on a Name
- Developing a Slogan
- Connecting the Taglines
- Creating Your Slogan
Session 9: Creating a Visual Identity
- How People Will See Your Images
- Choosing a Color
- Another View of the Spectrum
- Colors of the World
- Fonts
- Types of Visual Identities
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Pop Culture Test – Logo 1
- Pop Culture Test – Logo 2
- Pop Culture Test – Logo 3
- Pop Culture Test – Logo 4
- Pop Culture Test – Logo 5
- Pop Culture Test – Logo 6
- Pop Culture Test – Logo 7
- Pop Culture Test – Logo 8
- Pop Culture Test – Logo 9
Session 10: Living Your Brand
- Transforming Your Employees into Ambassadors
- Understanding Touchpoints
- Creating a Unique Experience at Each Touchpoint
Session 11: Connecting with Customers
- Ten Winning Ideas
- Implementing Connections Ideas 1 and 2
- Implementing Connections Ideas 3 and 4
- Implementing Connections Ideas 5 and 6
- Implementing Connections Ideas 7 and 8
- Implementing Connections Ideas 9 and 10
Session 12: Launching Your Brand
- Types of Launches
- Internal Launch
- Communicating an Internal Launch
- External Launch
- Communicating an External Launch
Session 13: Taking Your Brand's Pulse
- Taking Your Brand's Pulse
- Improving Your Brand
Session 14: Performing a SWOT Analysis
- What Does SWOT Stand For?
- What Should It Consider?
- Example: Sample SWOT Analysis
- Using the SWOT
Session 15: Measuring Brand Health with a Balanced Scorecard
- About the Balanced Scorecard
- Scorecard Example
Session 16: Middleton's Brand Matrix
- Understanding the Matrix
- Using the Matrix
- A Matrix Analysis
Session 17: Interpreting Evaluation Results
- Signs of Trouble
- Choosing a Course of Action
Session 18: Keeping the Brand Alive
- When to Refresh?
- Brand Refreshes
- Re-Launching the Brand
- Taking on a Total Re-Brand
- Re-Branding
- Re-Branding Your Company
- Case Study: Revitalizing Acme Widgets Inc.
- Case Study Questions, Part 1
- Case Study Questions, Part 2
- Discussing the Case Study
Session 19: Going Beyond the Brand
- Understanding Brand Architecture: Umbrella or Family Brand
- Understanding Brand Architecture: Endorsed Brands
- Understanding Brand Architecture: Individual Brands
- Understanding Brand Extension
Session 20: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Personal Brand: Maximizing Personal Impact Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Importance of a Personal Brand
- Whats in a Brand?
- Pre-Assignment Review
- Defining Success
- Making Connections
- Your Personal Brand
- Brand Elements
- Making Connections
Session 3: Your Brand Approach to Others
- Brand Style Assessment
- Scoring Overview
- Brand Assessment Matrix
- Understanding Styles
- The Pragmatic Style
- The Enthusiastic Style
- The Accommodating Style
- The Detailed Style
Session 4: Looking at the Outside
- Dress for Success
- Business Etiquette
- How You Sound
- Things to Consider
Session 5: Looking at the Inside
- Getting Focused
- The 80/20 Rule
- Improving Your Concentration
- Developing Confidence
- Pretend Youre Confident
- When Your Positive Self-Talk Doesnt Listen
- Make Eye Contact
- Dance
- Know Your Stuff
- Rehearse
- Pep Talks Work
- Read Inspiring Biographies and Autobiographies
- Be Thankful
- Push Yourself to Accomplish Short-Term Goals
- Do Something for Yourself Every Week
- Four Steps for Success
- Making Connections
Session 6: Setting Goals
- What Do You Want?
- Asking Effectively
- Go For It!
- Identifying Dreams and Setting Goals
- SPIRIT
- Getting Some SPIRIT
- Being Flexible and Resilient
Session 7: Networking for Success
- Getting Out There
Session 8: Communication Strategies
- What is Said and What is Heard
- Communication Situations
- How Do You Rate Your Listening Ability?
- Listening Assessment
- Active Listening Skills
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
Session 9: Building Your Credibility
- Defining Credibility
Session 10: Brand You
- Defining Your Brand
- Designing My Brand
Session 11: Living Your Brand
- Getting Started
- Thinking Out Loud
- Tips for Getting Started
Session 12: Managing Your Social Media Presence
- Understanding Social Media
- Making the Most of Social Media
Session 13: Having Influence
- Persuasion Techniques
- Persuasion
- Ten Ways to Persuade
- Negotiation Techniques
- Expressing Your No
- The Persistent Response
- Guidelines for Saying No
Session 14: Dealing with Challenging People
- Getting to the Heart of the Problem
- Whats Missing?
- The Three Fs
- Facts
- Frequency
- Frustrated Relationship
- Types of Difficult People
Session 15: Presentations and Meetings
- Speak, by all Means!
- Seven Ways to Pump Up a Presentation
- Preparing for Meetings
- Before the Meeting
- During the Meeting
- Leading Meetings
Session 16: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
Free Personal Success Training Course
The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
