About This Course
What you will learn - Learn the Basics on how to Conduct an Accurate Internet Research
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Get BIG Savings with our Conducting Accurate Internet Research Online Bundle, 5 Certificate Courses
- Conducting Accurate Internet Research
- Research Skills
- Creating a Google AdWords Campaign
- Internet Marketing Fundamentals
- Basic Internet Marketing
1. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research
We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.
This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.
2. Research Skills: Learn The Basics Of Research Skills
It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Objectives
In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.
3. Creating a Google AdWords Campaign: Learn How Google AdWords Work
Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
4. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
By the end of this Internet Marketing Fundamentals course, you will be able to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
5. Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Conducting Accurate Internet Research Online Bundle, 5 Courses includes the following courses, below is a summary of each course:
Course 1 - Certificate In Conducting Accurate Internet Research Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Creating a Search Plan
- Key Elements of a Search Plan, Part One
- Key Elements of a Search Plan, Part Two
- Making Connections
- Expanding the Question
- Where Am I Going to Find the Answers?
- How Deep Should I Go?
- Getting Focused
Session 3: Searching the Surface Web
- What is a Search Engine?
- How Search Engines Work
- Metasearch Engines
- Graphic Search Engines
- Specialized Search Engines
- Building a Keyword List
- Sample Search
- Making Connections
- Step-By-Step Searching Guide, Part One
- Step-By-Step Searching Guide, Part Two
- Step-By-Step Searching Guide, Part Three
- Step-By-Step Searching Guide, Part Four
- Step-By-Step Searching Guide, Part Five
- Step-By-Step Searching Guide, Part Six
- Step-By-Step Searching Guide, Part Seven
- Step-By-Step Searching Guide, Part Eight
- Performing an Advanced Search, Part One
- Performing an Advanced Search, Part Two
- Using Advanced Search Tools, Part One
- Using Advanced Search Tools, Part Two
- Overview of the Options
- About Boolean Operators
- Searching for Quick Facts
- Weather
- Stock Information
- Movie Information
- Word Tools
- Flight Information
- Internet Scavenger Hunt
- Debrief
Session 4: Diving Into the Deep Web
- About the Deep Web
- Searching the Deep Web
- Making Connections
Session 5: Searching for Multimedia
- Search Techniques
- Searching for Images, Part One
- Searching for Images, Part Two
- Searching for Images, Part Three
- Searching for Images, Part Four
- Searching for Audio and Videos
- Making Connections
Session 6: Assessing Research Sites
- Analyzing Your Sources
- About Top-Level Domains
- About Wikipedia
- Making Connections
- Checking Your Facts
- Understanding Primary and Secondary Sources
- Double-Check Your Facts
- Check Out the Site
- Identify Advertisements
Session 7: Staying Organized with Research Tools
- Understanding the Options
- Organizing Information
- Microsoft OneNote
- Evernote
- Zotero
- CiteULike
- EasyBib
- Advanced Software Packages
Session 8: Citing Sources
- Don’t Plagiarize!
- Information to Gather
- Documentation Styles
- Sample Citations
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate In Research Skills Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Why Are Research Skills Important?
- The Importance of Good Research Skills
- Additional skills
Session 3: Basic Skills
- Reading and Note-Taking Techniques
- GO-PARSE: Get Organized
- GO-PARSE: Preview
- GO-PARSE: Ask
- GO-PARSE: Read
- GO-PARSE: Summarize
- Common Shorthand Symbols
- More Summarizing Tips
- Go-PARSE: Evaluate
- PARSE in Action
- Improving Your Recall
- Attitude is Everything
- Use All Your Senses
- Sing It, Say It, Rhyme It
- Organize and Pattern
- Remember the 7±2 Rule
- The Ladder of Abstraction
Session 4: Planning Your Research Strategy
- A Research Model
- Identifying a Focal Point
- Your One-Minute Pitch
- Getting Focused
- Writing a Draft Outline
Session 5: Where to Look and What to Look For
- Primary vs. Secondary Sources
- Analyzing Sources
- Using Others' Bibliographies
Session 6: Finding Information the Old-Fashioned Way
- Useful Resources: Reference Sources
- Useful Resources: Journals and Trade Publications
- Useful Resources: Your Network
- Understanding the Dewey Decimal System
- Understanding the Dewey Decimal System: The First Summary
- Understanding the Dewey Decimal System: The Second Summary
- Understanding the Dewey Decimal System: The Third Summary
Session 7: Researching with the Internet
- Finding the Good Stuff: Our Favorite Sites
- About Wikipedia
- Mind Mapping
Session 8: Getting Ready to Write
- Writing a Draft Outline
- Organizing Your Notes
Session 9: Putting Pen to Paper
- Writing Basics
- The Four C's
- Checklist for Revising
- Checklist for Revising: Check the Length
- Checklist for Revising: Check the Organizational Structure
- Checklist for Revising: Check the Style
- Checklist for Revising: Check the Spelling, Grammar, and Punctuation
- Don't Plagiarize!
- Documentation Styles
- Citing Sources
- Entry Components
- Putting it Into Practice
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate In Creating a Google AdWords Campaign Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding AdWords Lingo
- First Up, SEO
- Getting To Know The Terms
- How It Works
- Pre-Assignment Review
- AdWords Defined
- Required Elements for an AdWords Campaign
- How PPC Works
- Making Connections
Session 3: Creating an AdWords Strategy
- Planning
- Research Your Market
- Accessing the Keyword Tool
- Using the Keyword Tool
- Define Your Ideal Customer
- Choosing Keywords
- Bull's-Eye Keywords
- Test Run
- Take Two!
- Getting Good with Keywords
- Phrase Matches
- Exact Matches
- Modified Broad Matches
- Long Tail and Short Tail
- Understanding Ad Groups
- Sample Plan
- Next Steps
- Sample Keywords List
- Remove Clutter
Session 4: Creating a PPC Campaign
- Setting Your PPC Budget
- Making Connections
- What is the Quality Score
- Quality Score Breakdown
- Increasing Your Score
Session 5: Designing Your Ads
- Choosing Your Language
- The Purpose of Your Ad
- Persuasive Techniques
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Keeping Your Eyes Open
- Structuring Your Ad
Session 6: Looking at Success
- Understanding Key Metrics
- Conversion Rates
- Conversion Rates
- Higher Clickthrough Rates (CTR) Help
- Cost Per Action Bidding
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- Why Do You Need To Know About GDN
- When to Ask for Help
- To Be Continued
- Case Study AdWords Express
Session 7: Personal Action Plan
- Starting Point
- Where I Want To Go
- How I Will Get There
Course 4 - Certificate In Internet Marketing Fundamentals Online Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Course 5 - Certificate In Basic Internet Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
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Conducting Accurate Internet Research Online Bundle, 5 Certificate Courses
Learn the Basics on how to Conduct an Accurate Internet Research
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
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About This Course
What you will learn - Learn the Basics on how to Conduct an Accurate Internet Research
|
|
Get BIG Savings with our Conducting Accurate Internet Research Online Bundle, 5 Certificate Courses
- Conducting Accurate Internet Research
- Research Skills
- Creating a Google AdWords Campaign
- Internet Marketing Fundamentals
- Basic Internet Marketing
1. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research
We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.
This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.
2. Research Skills: Learn The Basics Of Research Skills
It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Objectives
In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.
3. Creating a Google AdWords Campaign: Learn How Google AdWords Work
Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
4. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
By the end of this Internet Marketing Fundamentals course, you will be able to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
5. Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Conducting Accurate Internet Research Online Bundle, 5 Courses includes the following courses, below is a summary of each course:
Course 1 - Certificate In Conducting Accurate Internet Research Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Creating a Search Plan
- Key Elements of a Search Plan, Part One
- Key Elements of a Search Plan, Part Two
- Making Connections
- Expanding the Question
- Where Am I Going to Find the Answers?
- How Deep Should I Go?
- Getting Focused
Session 3: Searching the Surface Web
- What is a Search Engine?
- How Search Engines Work
- Metasearch Engines
- Graphic Search Engines
- Specialized Search Engines
- Building a Keyword List
- Sample Search
- Making Connections
- Step-By-Step Searching Guide, Part One
- Step-By-Step Searching Guide, Part Two
- Step-By-Step Searching Guide, Part Three
- Step-By-Step Searching Guide, Part Four
- Step-By-Step Searching Guide, Part Five
- Step-By-Step Searching Guide, Part Six
- Step-By-Step Searching Guide, Part Seven
- Step-By-Step Searching Guide, Part Eight
- Performing an Advanced Search, Part One
- Performing an Advanced Search, Part Two
- Using Advanced Search Tools, Part One
- Using Advanced Search Tools, Part Two
- Overview of the Options
- About Boolean Operators
- Searching for Quick Facts
- Weather
- Stock Information
- Movie Information
- Word Tools
- Flight Information
- Internet Scavenger Hunt
- Debrief
Session 4: Diving Into the Deep Web
- About the Deep Web
- Searching the Deep Web
- Making Connections
Session 5: Searching for Multimedia
- Search Techniques
- Searching for Images, Part One
- Searching for Images, Part Two
- Searching for Images, Part Three
- Searching for Images, Part Four
- Searching for Audio and Videos
- Making Connections
Session 6: Assessing Research Sites
- Analyzing Your Sources
- About Top-Level Domains
- About Wikipedia
- Making Connections
- Checking Your Facts
- Understanding Primary and Secondary Sources
- Double-Check Your Facts
- Check Out the Site
- Identify Advertisements
Session 7: Staying Organized with Research Tools
- Understanding the Options
- Organizing Information
- Microsoft OneNote
- Evernote
- Zotero
- CiteULike
- EasyBib
- Advanced Software Packages
Session 8: Citing Sources
- Don’t Plagiarize!
- Information to Gather
- Documentation Styles
- Sample Citations
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate In Research Skills Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Why Are Research Skills Important?
- The Importance of Good Research Skills
- Additional skills
Session 3: Basic Skills
- Reading and Note-Taking Techniques
- GO-PARSE: Get Organized
- GO-PARSE: Preview
- GO-PARSE: Ask
- GO-PARSE: Read
- GO-PARSE: Summarize
- Common Shorthand Symbols
- More Summarizing Tips
- Go-PARSE: Evaluate
- PARSE in Action
- Improving Your Recall
- Attitude is Everything
- Use All Your Senses
- Sing It, Say It, Rhyme It
- Organize and Pattern
- Remember the 7±2 Rule
- The Ladder of Abstraction
Session 4: Planning Your Research Strategy
- A Research Model
- Identifying a Focal Point
- Your One-Minute Pitch
- Getting Focused
- Writing a Draft Outline
Session 5: Where to Look and What to Look For
- Primary vs. Secondary Sources
- Analyzing Sources
- Using Others' Bibliographies
Session 6: Finding Information the Old-Fashioned Way
- Useful Resources: Reference Sources
- Useful Resources: Journals and Trade Publications
- Useful Resources: Your Network
- Understanding the Dewey Decimal System
- Understanding the Dewey Decimal System: The First Summary
- Understanding the Dewey Decimal System: The Second Summary
- Understanding the Dewey Decimal System: The Third Summary
Session 7: Researching with the Internet
- Finding the Good Stuff: Our Favorite Sites
- About Wikipedia
- Mind Mapping
Session 8: Getting Ready to Write
- Writing a Draft Outline
- Organizing Your Notes
Session 9: Putting Pen to Paper
- Writing Basics
- The Four C's
- Checklist for Revising
- Checklist for Revising: Check the Length
- Checklist for Revising: Check the Organizational Structure
- Checklist for Revising: Check the Style
- Checklist for Revising: Check the Spelling, Grammar, and Punctuation
- Don't Plagiarize!
- Documentation Styles
- Citing Sources
- Entry Components
- Putting it Into Practice
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate In Creating a Google AdWords Campaign Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding AdWords Lingo
- First Up, SEO
- Getting To Know The Terms
- How It Works
- Pre-Assignment Review
- AdWords Defined
- Required Elements for an AdWords Campaign
- How PPC Works
- Making Connections
Session 3: Creating an AdWords Strategy
- Planning
- Research Your Market
- Accessing the Keyword Tool
- Using the Keyword Tool
- Define Your Ideal Customer
- Choosing Keywords
- Bull's-Eye Keywords
- Test Run
- Take Two!
- Getting Good with Keywords
- Phrase Matches
- Exact Matches
- Modified Broad Matches
- Long Tail and Short Tail
- Understanding Ad Groups
- Sample Plan
- Next Steps
- Sample Keywords List
- Remove Clutter
Session 4: Creating a PPC Campaign
- Setting Your PPC Budget
- Making Connections
- What is the Quality Score
- Quality Score Breakdown
- Increasing Your Score
Session 5: Designing Your Ads
- Choosing Your Language
- The Purpose of Your Ad
- Persuasive Techniques
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Keeping Your Eyes Open
- Structuring Your Ad
Session 6: Looking at Success
- Understanding Key Metrics
- Conversion Rates
- Conversion Rates
- Higher Clickthrough Rates (CTR) Help
- Cost Per Action Bidding
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- Why Do You Need To Know About GDN
- When to Ask for Help
- To Be Continued
- Case Study AdWords Express
Session 7: Personal Action Plan
- Starting Point
- Where I Want To Go
- How I Will Get There
Course 4 - Certificate In Internet Marketing Fundamentals Online Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Course 5 - Certificate In Basic Internet Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
Free Personal Success Training Course
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
