What you will learn - Learn How Google AdWords Work

Get BIG Savings with our Creating a Google AdWords Campaign Online Bundle, 5 Certificate Courses

1. Creating a Google AdWords Campaign
2. Basic Internet Marketing
3. Conducting Accurate Internet Research
4. Research Skills
5. Marketing with Social Media

1. Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

After you complete this Creating a Google AdWords Campaign course, you will be able to:

• Define Google AdWords and pay per click.
• Set up keywords lists and groups.
• Find tracking and statistical information.
• Describe conversions from clickthroughs.
• Decide whether you will write your own ads or enlist help.

2. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

After you complete this Basic Internet Marketing course, you will be able to:

• Determine how your Internet marketing strategy fits with your overall marketing plan.
• Apply techniques to influence and engage your target market.
• Weigh the value of using a distribution service for e-mail marketing campaigns.
• Get started with search engine optimization.
• Use online advertising to boost your marketing results.
• Adjust your Internet marketing plan based on metrics and reporting.

3. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

After you complete this course, you will be able to:

• Describe why Internet research skills are important.
• Create a search plan.
• Identify what resources are the most appropriate for your search.
• Search the surface web and the deep web using a variety of tools.
• Assess the credibility and validity of a website.
• Organize research notes.
• Cite sources and avoid plagiarism.

4. Research Skills: Learn The Basics Of Research Skills

It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Objectives

In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.

After you complete this Research Skills course, you will be able to:

• Identify the benefits of proper research and documentation.
• Read for maximum information retention and recall.
• Take effective notes.
• Plan a research strategy.
• Identify and use various types of research sources.
• Create preliminary and final outlines.
• Know how to use style guides and be able to identify the most common styles.
• Document and attribute your work to ensure you don't plagiarize.

5. Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

After you complete this Marketing with Social Media course, you will be able to:

• Describe the value of social media to your marketing plan.
• Create and launch a social media marketing plan.
• Select the right resources for a social media marketing team.
• Define how to use social media to build an internal community.
• Use metrics to measure the impact of a social media plan.
• Manage difficult social media situations.
• Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
• Decide whether a blog adds value to a social media plan.
• Speak about specialty sites and social medial management tools.
• Stay on top of social media trends and adjust your plan as the online world evolves.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

1. All courses are easy to follow and understand
2. Only 6 to 8 hours of study is required per course
3. Unlimited lifetime access to course materials
4. Study as many courses as you want
5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
6. You can study from home or at work, at your own pace, in your own time
7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Creating a Google AdWords Campaign 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Creating a Google AdWords Campaign Online Course

Course 2 - Certificate in Basic Internet Marketing Online Course

Course 3 - Certificate in Conducting Accurate Internet Research Online Course

Course 4 - Certificate in Research Skills Online Course

Course 5 - Certificate in Marketing with Social Media Online Course

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

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By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

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All the required material for your course is included in the online system, you do not need to buy anything else.

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