What you will learn - Getting Ready to Study the Basics of eBay Business

Get HUGE Discounts with our eBay Business Online Bundle, 3 Certificate Courses!

1. eBay Business

2. Social Media Marketing

3. Marketing and PR for Small Businesses

1. eBay Business: Grow A Business On eBay 

The eBay Business Course shows students, step-by-step, how to set up and grow a successful eBay business from anywhere in the world. This course aims to give you a better understanding of how you can benefit from growing a business on the website.

eBay is an ever-growing platform where anyone can sign up for free and purchase anything that their heart desires, from clothing to jewellery, kids clothes to food. Thousands of transactions are hosted by eBay every single day, providing the ideal business opportunity to sell to a huge audience of people over a small period of time. Thus, eBay is one of the most powerful e-commerce sites to have emerged.

Students will learn in great length the origins of the website, what eBay is, its purpose, and what it is used for. We talk about the growth of eBay over the past few decades, and the strategies used to maintain its growth.

We show you how to register as a user, as well as educating on the dos and don’ts and other necessary information that should be understood before beginning to use eBay. Giving you details on how to be a good seller on the site and talks about the importance of securing good feedback and how to achieve it.

With a detailed discussion of the policies and legalities of eBay, and why it is necessary to understand the terms and conditions before you set foot in the eBay market. We show you how to set up a business on eBay and briefly discuss how to manage your sales on eBay, and the ways to constantly improve them.

We provide you with insight into how to decide what you should sell. The module ends with a list of goods that are popular amongst buyers on eBay and how these goods can be profitable.

We discuss storage and shipping details that you need to understand in order to run your business efficiently. And, highlight some of the problems that you can face in the storage and shipping of your goods, and how to avoid them.

We demonstrate marketing skills for a basic eBay business. The course also talks about promoting your eBay business on other platforms.

We discuss how to run a successful business effectively on eBay and we build on how you can improve your sales and profits. You will learn the legalities of expanding your business and how to keep your expanding business secure online.

We show you some eBay success stories, along with some accounts of failures, to give you a well-rounded image. We highlight how to avoid the mistakes common among people who start a new business on eBay.

Who would benefit from the course?

Whether you have never registered with the site, used the basic buying and selling functions or have an eBay business that needs some help, the eBay Business Certificate Course provides the structure and guidance you need to build a successful business.

2. Social Media Marketing: Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Certificate Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Certificate Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who would benefit from the course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Certificate Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

3. Marketing and PR for Small Businesses: Take These First Steps To Move Your Small Business Forward

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

It sounds drastic, but the truth is that half of all small businesses fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

The course sets out to demystify exactly how a small business can benefit from these two disciplines and offers clear choices on the different marketing and PR tactics that businesses employ today.

Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.

In the comfort of your home and in your own time, you can then use this course to become familiar with the principles of marketing and PR and to start developing your individual strategy.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

Who would benefit from the course?

For those who are setting up their own business or have an established business but would like to grow or is struggling to achieve what you had hoped, the Marketing & PR for Small Businesses Course is essential.

Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

1. All courses are easy to follow and understand
2. Unlimited lifetime access to course materials
3. Study as many courses as you want
4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
5. You can study from home or at work, at your own pace, in your own time
6. Download printer friendly course content

Course Delivery

Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. 

Recognition & Accreditation

Upon completion of your course assessment, you will receive 3 certificates. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certificate of completion.

Receive Lifetime Access to Course Materials, so you can review at any time.

The eBay Business 3 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - eBay Business

Course 2 - Social Media Marketing

Course 3 - Marketing and PR for Small Businesses

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

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