What you will learn

Create Success In The Global Market

Step into the world of international business with our Global Business Strategy Course. This comprehensive online course is part of our online programs offering, designed to equip both aspiring and existing business leaders with the skills to make strategic business decisions in an international context.

Consider the different aspects of how business is conducted around the world. Various currencies, cultural customs, trade laws, border rules, import/export regulations, and more all come into play in each country (and sometimes within the states or provinces within it).

To complicate matters further, these elements are constantly evolving. Add in the rapid pace of change of technology, legal questions surrounding the Internet and e-commerce, and growing security concerns, and you’ve got an extremely complex global marketplace.

This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our “Entrepreneurship 101” and “Basic Business Management” programs before taking this course.

What you’ll learn in this course

Our Global Business Strategy Course covers a wide range of topics, from the foundations of conducting a global business, understanding the international business environment, to developing distinctive global strategies. You'll learn how to assess opportunities in a globalizing market, capture value in the global marketplace, and build a robust global marketing strategy.

The course material offers a blend of theory, management essentials, and practical case studies, providing a holistic view of this dynamic field. You will gain insights into different country environments, learn how to manage the supply chain on a global scale, and understand the importance of corporate social responsibility in an international context.

One of the unique features of this course is its emphasis on the political and social dimensions of global business. You will learn how to navigate these complexities and leverage them to your advantage, thereby giving your organization a competitive edge.

This course is not just a training course; it's a pathway to personal development and professional growth. It's ideal for those looking to expand their leadership and management skills, take on new challenges in the global context, and gain a competitive edge in their career.

Whether you are a seasoned project manager seeking to broaden your perspective, a budding entrepreneur planning to venture into the international market, or someone interested in the social sciences, this course will equip you with the knowledge and skills you need. 

Course Fast Facts:

1. Easy to follow and understand

2. Only 6 to 8 hours of study is required

3. Unlimited, lifetime access to online course

4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone

5. You can study from home or at work, at your own pace, in your own time

6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This global strategies Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Session 1: Course Overview

•     Learning Objectives
•     Pre-Assignment

Session 2: Understanding the Global Business Environment

•     Defining Globalization
•     Making Connections
•     Factors in Globalization
•     Your Presence in the Marketplace
•     The Role of Human Resources
•     Open for Business
•     Exercising Knowledge (Pre-Assignment Review)
•     Top Trends
•     Take on the World

Session 3: The Global Trade Market

•     Evaluating Your Options
•     Supporting Organizations
•     Making Connections
•     Understanding Trade Agreements
•     How Trade Transactions Work
•     Transactional Dealings
•     Collaborative Transactions
•     Supply Alliances
•     Making Connections

Session 4: Products and Services

•     How Services Are Traded
•     Making Connections
•     Imports vs. Exports
•     Separating Products from Services
•     How Intangible Products Fit In
•     Contractual Entries
•     Whats Your Value?
•     Developing Your Value Proposition
•     Mechanics of a Trade Transaction

Session 5: E-Commerce on the Global Stage

•     What is E-Commerce?
•     Making Connections
•     Protection of Information
•     Security Checklist
•     Basic E-Commerce Business Models
•     Give It A Go
•     E-Commerce Goals and Models
•     Making Connections

Session 6: Working in the Global Context

•     Bridging the Cultural Gap
•     Looking at Culture
•     Keeping an Open Mind
•     Stepping Over the Cultural Gap
•     Building Relationships
•     Making Connections
•     Tips for Bridging the Cultural Gap
•     Is There a Global Culture Developing?
•     Making Connections

Session 7: The Economics of Global Business

•     Managing Multiple Currencies
•     The Currency Conversion Process
•     Making Connections
•     Mitigating Your Risks
•     Basics of Trade Finance
•     Financing
•     Mitigating Risk
•     Export Credit Agencies
•     Documentation
•     Getting Paid
•     Trade Finance and Technology
•     Making Connections

Session 8: The Logistics of Global Business

•     Introduction to Supply Chain Management
•     Keys to Success
•     The Need for Excellence in Supply Chain Management
•     The Supply Chain
•     The Supply Management Leader
•     Making Connections
•     Identifying and Meeting Documentation Requirements
•     Packaging and Labeling
•     Making Connections
•     Security and Safety
•     Transporting Dangerous Goods
•     Seeking Out Specialists
•     Negotiating Market Entry
•     The Negotiation Process
•     Influencing Elements

Session 9: Rules and Regulations

•     International Regulations
•     Public-Trade Law
•     Trade Agreements
•     Certificates of Origin
•     Extraterritoriality and Fair Trade
•     Price Cartels
•     The Role of the World Trade Organization
•     Health and Environmental Regulations
•     The Role of ECAs
•     Getting the Right Advice: The Legal Bits
•     Considering the Remedies
•     Mediation
•     Arbitration or Litigation
•     Where to Litigate
•     Government Agencies
•     Testing the Waters

Session 10: Beyond the Rules – Ethical Concerns

•     The Ethical Conundrum
•     Ethical Dilemmas
•     Case Studies
•     Making Connections
•     Different Points of View
•     The Friedman View
•     Cultural Relativist View
•     Righteous Moralist View
•     Making Connections
•     Corporate Social Responsibility
•     The Three Levels
•     Making Connections
•     Sustainability
•     Case Studies
•     Codes of Conduct
•     Developing a Code of Conduct
•     Making Connections

Session 11: Choosing Your Growth Strategy

•     The AAA Approach
•     Leveraging Triple A
•     Case Study
•     A Strategic Approach
•     Making Connections

Session 12: Building Your Growth Plan

•     A Business Framework
•     The Purpose of the Plan
•     Outlining the Plan
•     Global Business Plan Worksheet, Part One
•     Global Business Plan Worksheet, Part Two
•     Global Business Plan Worksheet, Part Three
•     Global Business Plan Worksheet, Part Four
•     The Planning Process
•     Planning Worksheet, Part One
•     Planning Worksheet, Part Two
•     Planning Worksheet, Part Three
•     Market Evaluation
•     Pulling the Pieces Together
•     Making Connections

Session 13: Implementing Your Growth Plan

•     Getting Your Product or Service to Global Markets
•     Creating the Right Strategy
•     Making Connections
•     Marketing Plan Worksheet, Part One
•     Marketing Plan Worksheet, Part Two
•     Exit Strategy
•     Diagnosing Issues
•     Developing Product Names
•     Case Studies
•     Color Choices
•     Summary

Session 14: A Personal Action Plan

•     Starting Point
•     Where I Want to Go
•     How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

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