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About This Course
What you will learn - Learn to create your own growth hacking plan
  • Growth Hacking Defined
  • Mantras of a Growth Hacker
  • Incoming marketing
  • Outgoing marketing
  • Identifying the Strategies
  • Strategy Descriptions
  • Training Essentials
  • Marketing and Sales
Get BIG Savings with our Growth Hacking Online Bundle, 5 Certificate Courses
  1.  Growth Hacking Online Certificate Course
  2.  Marketing Basics Online Certificate Course
  3.  Marketing and Sales Online Certificate Course
  4.  CRM: An Introduction to Customer Relationship Management Online Certificate Course
  5.  Marketing for Small Businesses Online Certificate Course
1. Growth Hacking Online Certificate Course: Learn to create your own growth hacking plan

The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills, and systems of its own. 

Key Learning Objectives:

  • Identify the growth hacking mindset
  • Recognize the differences between growth hacking and marketing
  • Identify the customer need your business can fill
  • Create and implement product placement and services to fit the need
  • Learn and practice techniques
  • Review and practice marketing strategies
  • Identify the essentials of conversion and optimization
  • Create your own plan 
2. Marketing Basics Online Certificate Course: Study Marketing Basics Online Courses: Get a Better Understanding of Marketing and Grow Your Business

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In these Marketing Basics Online Courses, you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Key Learning Objectives:

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid
3. Marketing and Sales Online Certificate Course: Marketing and Sales Online Certificate Course

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.

With this Marleting and Sales Online Courses, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Key Learning Objectives:

  • Recognize what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get your name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use your time rather than your money to market your company effectively.
  • Understand how to perform a SWOT analysis
4. CRM: An Introduction to Customer Relationship Management Online Certificate Course: Study CRM Online Training; Learn About Customer Relationship and its Importance in a Successful Business

This CRM Online Training will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.

Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?

Key Learning Objectives:

  • CRM Overview
  • What is Crisis Management?
  • Training Leaders and Staff
  • Conducting the Crisis Audit
  • Performing a Risk Level Analysis
  • Developing a Response Process
  • Consulting with the Experts
  • Incident Management Techniques
  • Working Through the Issues
  • Establishing an Emergency Operations Center
  • Building Business Continuity and Recovery
  • Walliallia
  • Recovering and Moving On
5. Marketing for Small Businesses Online Certificate Course: Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

Key Learning Objectives:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.

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Units of Study

Receive Lifetime Access to Course Materials, so you can review it at any time.

The Growth Hacking Online Bundle, 5 Certificate Courses include the following courses, below is a summary of each course: 

Course 1 - Growth Hacking Online Certificate Course

Session One: Course Overview

  • Course Overview
  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

Session Two: Learning the Mindset

  • Growth Hacking Defined
  • Mantras of a Growth Hacker
  • Making Connections: A Growth Recipe

Session Three: Framing the Need

  • The Relationship
  • Understanding Your Customers
  • Making Connections: Who, What, How
  • Product Market Fit (PMF)
  • Making Connections: What Do You Know?
  • Understanding Your Company
  • Making Connections: Inviting and Using Feedback

Session Four: Making the Match

  • Making the Match in Growth Hacking
  • Relationships Reviewed
  • Making Connections: Get the FAQs
  • Building an Effective Audience
  • Making Connections: An Enduring Outlook
  • Elements of Negotiation
  • Social and Emotional Intelligence
  • Making Connections: Positive Outcome
  • Unique Selling Proposition (USP)
  • Making Connections: Your USP

Session Five: Going Live

  • Process Steps
  • Making Connections: Workplan Development
  • Reaching Customers
  • Making Connections: Making it Look Good
  • Making Connections: Getting Noticed
  • Creating a Project Plan
  • Making Connections: Creating a Plan for Success
  • Your Growth Hacking Outline

Session Six: Maximizing Results

  • The Path to Growth Hacking Success
  • Defining Success
  • Learning to Experiment
  • Making Connections: A Trial

Session Seven: Optimizing and Moving Forward

  • Optimizing
  • Ingredients for Optimization
  • Examining your Ingredients
  • Making Connections: Task Check
  • Resources and Inspiration
  • Searching for More Information Activity
  • Personal Action Plan
  • Course Summary
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Course Assessment Answer Keys
  • Pre-Course Assessment
  • Post- Course Assessment
  • Assignment Answer Keys

Course 2 - Marketing Basics Online Certificate Course

Module One - Getting Started

Module Two -  What is Marketing?

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service

Module Three - Common Marketing Types (Part 1)

  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing

Module Four - Common Marketing Types (Part 2)

  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing

Module Five - The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Module Six - Communicating the Right Way

  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media

Module Seven - Customer Communications

  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly

Module Eight - Marketing Goals

  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate

Module Nine - The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Module Ten - Marketing Mistakes (Part 1)

  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Module Twelve - Wrapping Up

Course 3 - Marketing and Sales Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Pre-Assignment Review

  • Pre-Assignment Review

 Session 3: Defining Marketing

  • What is Marketing? What is Sales?
  • The Best Marketing
  • Glossary of Terms

 Session 4: Recognizing Trends

  • Trends and Fads
  • Making Connections

 Session 5: Doing Market Research

  • Why Research is Important
  • The Ten Questions
  • The Cyclical Nature of Business
  • Primary Research
  • Primary Research, Part Two
  • Secondary Research

 Session 6: Strategies for Success

  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Strategy Descriptions
  • Analyzing the Strategies
  • Identifying Opportunities (Part One)
  • Identifying Opportunities (Part Two)

 Session 7: Mission Statements

  • The Personal Touch
  • Mission Statement
  • Sample Mission Statements
  • A Personal Mission Statement

 Session 8: Brochures

  • Making Connections

 Session 9: Trade Shows

  • Why Attend a Trade Show?
  • Preparing for a Trade Show

 Session 10: Developing a Marketing Plan

  • The Ps of Marketing
  • Bringing it All Together
  • Bringing it All Together, Part Two
  • SWOT Analysis
  • Sample SWOT
  • A Simple Marketing Plan for Small Budgets
  • The Big Marketing Budget

 Session 12: Increasing Business

  • The Basic Formulas
  • Making Connections

 Session 14: Saying No to New Business

  • Saying No to New Business
  • Making Connections

 Session 13: Advertising Myths

  • Advertising Myths
  • Creating Desire

 Session 14: Networking Tips

  • The Right Approach
  • Getting to the Decision Makers
  • Networking Tips to Consider
  • Making Connections

 Session 15: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - CRM: An Introduction to Customer Relationship Management Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Burst Water Pipe
  • Call Center

 Session 2: What is Crisis Management?

  • Defining Terms
  • What Makes a Crisis?
  • The Crisis Management Team
  • Creating the Team

 Session 3: Training Leaders and Staff

  • Training Essentials
  • Three Pronged Approach
  • Conducting Training

 Session 4: Conducting the Crisis Audit

  • Why Audit?
  • Documentation Audit
  • 360 Degree Audit
  • Online Audit
  • Sample Audit Questions
  • Other Audit Considerations
  • Using a Risk Matrix

 Session 5: Performing a Risk Level Analysis

  • The Four Categories
  • Case Study, Scenario One
  • Case Study, Scenario Two
  • Case Study, Scenario Three

 Session 6: Developing a Response Process

  • Pre-Assignment Review
  • Crisis Response Process
  • Step Two: Perform Basic Crisis Management Steps
  • Step Three: Trigger the Crisis Response Process (If Appropriate)
  • Remember: Stay Flexible!

 Session 7: Consulting with the Experts

  • Considering Your Resources
  • Making Connections

 Session 8: Incident Management Techniques

  • Case Study
  • Responding to Incidents
  • Incident Related Documentation
  • Other Documents
  • Investigating Incidents
  • Accident Investigation Kit
  • Steps to Follow

 Session 9: Working Through the Issues

  • Model Overview
  • The Problem Solving Model
  • Keeping an Open Mind
  • Solving Problems the Right Way
  • Phase One
  • Definition
  • Analysis
  • Analysis
  • Phase Two
  • Brainstorming
  • Checkerboard
  • Research and Report
  • Phase Three
  • Solution Planning Worksheet
  • Three Types of Decisions
  • Advice from an Expert
  • Eight Ingredients for Good Decision Making

 Session 10: Establishing an Emergency Operations Center

  • EOC Considerations
  • Making Connections
  • Who is In Charge?

 Session 11: Building Business Continuity and Recovery

  • Creating Continuity
  • Making Connections
  • Essential Crisis Plan Elements

 Session 12: Walliallia

  • Background
  • Exercise One: Gas Line Explosion at Water Plant
  • Assignment
  • Exercise Two: How are you Feeling?
  • Assignment
  • Exercise Three: The Last Question
  • Assignment

 Session 13: Recovering and Moving On

  • Initial Adjustments
  • Working Things Out
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Marketing for Small Businesses Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There
Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

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1.  Who are Courses For Success?

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with 5 courses, since then we have grown to over 10,000 online courses.

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Course Bundles

Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.

Course Bundles

3-DAY SALE - ENDS 24 NOV

Growth Hacking Online Bundle, 5 Certificate Courses

Save 85% Save 85%
Original price USD $1,995
Original price $1,995 - Original price $1,995
Original price USD $1,995
Current price USD $299
USD $299 - USD $299
Current price USD $299

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Course Summary

  • Delivery: Online
  • Access: Unlimited Lifetime
  • Time: Study at your own pace
  • Duration: 6 to 8 hours per course
  • Assessments: Yes
  • Qualification: Certificate
About This Course
What you will learn - Learn to create your own growth hacking plan
  • Growth Hacking Defined
  • Mantras of a Growth Hacker
  • Incoming marketing
  • Outgoing marketing
  • Identifying the Strategies
  • Strategy Descriptions
  • Training Essentials
  • Marketing and Sales
Get BIG Savings with our Growth Hacking Online Bundle, 5 Certificate Courses
  1.  Growth Hacking Online Certificate Course
  2.  Marketing Basics Online Certificate Course
  3.  Marketing and Sales Online Certificate Course
  4.  CRM: An Introduction to Customer Relationship Management Online Certificate Course
  5.  Marketing for Small Businesses Online Certificate Course
1. Growth Hacking Online Certificate Course: Learn to create your own growth hacking plan

The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills, and systems of its own. 

Key Learning Objectives:

  • Identify the growth hacking mindset
  • Recognize the differences between growth hacking and marketing
  • Identify the customer need your business can fill
  • Create and implement product placement and services to fit the need
  • Learn and practice techniques
  • Review and practice marketing strategies
  • Identify the essentials of conversion and optimization
  • Create your own plan 
2. Marketing Basics Online Certificate Course: Study Marketing Basics Online Courses: Get a Better Understanding of Marketing and Grow Your Business

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In these Marketing Basics Online Courses, you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Key Learning Objectives:

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid
3. Marketing and Sales Online Certificate Course: Marketing and Sales Online Certificate Course

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.

With this Marleting and Sales Online Courses, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Key Learning Objectives:

  • Recognize what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get your name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use your time rather than your money to market your company effectively.
  • Understand how to perform a SWOT analysis
4. CRM: An Introduction to Customer Relationship Management Online Certificate Course: Study CRM Online Training; Learn About Customer Relationship and its Importance in a Successful Business

This CRM Online Training will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.

Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?

Key Learning Objectives:

  • CRM Overview
  • What is Crisis Management?
  • Training Leaders and Staff
  • Conducting the Crisis Audit
  • Performing a Risk Level Analysis
  • Developing a Response Process
  • Consulting with the Experts
  • Incident Management Techniques
  • Working Through the Issues
  • Establishing an Emergency Operations Center
  • Building Business Continuity and Recovery
  • Walliallia
  • Recovering and Moving On
5. Marketing for Small Businesses Online Certificate Course: Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

Key Learning Objectives:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.

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Units of Study

Receive Lifetime Access to Course Materials, so you can review it at any time.

The Growth Hacking Online Bundle, 5 Certificate Courses include the following courses, below is a summary of each course: 

Course 1 - Growth Hacking Online Certificate Course

Session One: Course Overview

  • Course Overview
  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

Session Two: Learning the Mindset

  • Growth Hacking Defined
  • Mantras of a Growth Hacker
  • Making Connections: A Growth Recipe

Session Three: Framing the Need

  • The Relationship
  • Understanding Your Customers
  • Making Connections: Who, What, How
  • Product Market Fit (PMF)
  • Making Connections: What Do You Know?
  • Understanding Your Company
  • Making Connections: Inviting and Using Feedback

Session Four: Making the Match

  • Making the Match in Growth Hacking
  • Relationships Reviewed
  • Making Connections: Get the FAQs
  • Building an Effective Audience
  • Making Connections: An Enduring Outlook
  • Elements of Negotiation
  • Social and Emotional Intelligence
  • Making Connections: Positive Outcome
  • Unique Selling Proposition (USP)
  • Making Connections: Your USP

Session Five: Going Live

  • Process Steps
  • Making Connections: Workplan Development
  • Reaching Customers
  • Making Connections: Making it Look Good
  • Making Connections: Getting Noticed
  • Creating a Project Plan
  • Making Connections: Creating a Plan for Success
  • Your Growth Hacking Outline

Session Six: Maximizing Results

  • The Path to Growth Hacking Success
  • Defining Success
  • Learning to Experiment
  • Making Connections: A Trial

Session Seven: Optimizing and Moving Forward

  • Optimizing
  • Ingredients for Optimization
  • Examining your Ingredients
  • Making Connections: Task Check
  • Resources and Inspiration
  • Searching for More Information Activity
  • Personal Action Plan
  • Course Summary
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Course Assessment Answer Keys
  • Pre-Course Assessment
  • Post- Course Assessment
  • Assignment Answer Keys

Course 2 - Marketing Basics Online Certificate Course

Module One - Getting Started

Module Two -  What is Marketing?

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service

Module Three - Common Marketing Types (Part 1)

  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing

Module Four - Common Marketing Types (Part 2)

  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing

Module Five - The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Module Six - Communicating the Right Way

  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media

Module Seven - Customer Communications

  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly

Module Eight - Marketing Goals

  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate

Module Nine - The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Module Ten - Marketing Mistakes (Part 1)

  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Module Twelve - Wrapping Up

Course 3 - Marketing and Sales Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Pre-Assignment Review

  • Pre-Assignment Review

 Session 3: Defining Marketing

  • What is Marketing? What is Sales?
  • The Best Marketing
  • Glossary of Terms

 Session 4: Recognizing Trends

  • Trends and Fads
  • Making Connections

 Session 5: Doing Market Research

  • Why Research is Important
  • The Ten Questions
  • The Cyclical Nature of Business
  • Primary Research
  • Primary Research, Part Two
  • Secondary Research

 Session 6: Strategies for Success

  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Strategy Descriptions
  • Analyzing the Strategies
  • Identifying Opportunities (Part One)
  • Identifying Opportunities (Part Two)

 Session 7: Mission Statements

  • The Personal Touch
  • Mission Statement
  • Sample Mission Statements
  • A Personal Mission Statement

 Session 8: Brochures

  • Making Connections

 Session 9: Trade Shows

  • Why Attend a Trade Show?
  • Preparing for a Trade Show

 Session 10: Developing a Marketing Plan

  • The Ps of Marketing
  • Bringing it All Together
  • Bringing it All Together, Part Two
  • SWOT Analysis
  • Sample SWOT
  • A Simple Marketing Plan for Small Budgets
  • The Big Marketing Budget

 Session 12: Increasing Business

  • The Basic Formulas
  • Making Connections

 Session 14: Saying No to New Business

  • Saying No to New Business
  • Making Connections

 Session 13: Advertising Myths

  • Advertising Myths
  • Creating Desire

 Session 14: Networking Tips

  • The Right Approach
  • Getting to the Decision Makers
  • Networking Tips to Consider
  • Making Connections

 Session 15: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - CRM: An Introduction to Customer Relationship Management Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Burst Water Pipe
  • Call Center

 Session 2: What is Crisis Management?

  • Defining Terms
  • What Makes a Crisis?
  • The Crisis Management Team
  • Creating the Team

 Session 3: Training Leaders and Staff

  • Training Essentials
  • Three Pronged Approach
  • Conducting Training

 Session 4: Conducting the Crisis Audit

  • Why Audit?
  • Documentation Audit
  • 360 Degree Audit
  • Online Audit
  • Sample Audit Questions
  • Other Audit Considerations
  • Using a Risk Matrix

 Session 5: Performing a Risk Level Analysis

  • The Four Categories
  • Case Study, Scenario One
  • Case Study, Scenario Two
  • Case Study, Scenario Three

 Session 6: Developing a Response Process

  • Pre-Assignment Review
  • Crisis Response Process
  • Step Two: Perform Basic Crisis Management Steps
  • Step Three: Trigger the Crisis Response Process (If Appropriate)
  • Remember: Stay Flexible!

 Session 7: Consulting with the Experts

  • Considering Your Resources
  • Making Connections

 Session 8: Incident Management Techniques

  • Case Study
  • Responding to Incidents
  • Incident Related Documentation
  • Other Documents
  • Investigating Incidents
  • Accident Investigation Kit
  • Steps to Follow

 Session 9: Working Through the Issues

  • Model Overview
  • The Problem Solving Model
  • Keeping an Open Mind
  • Solving Problems the Right Way
  • Phase One
  • Definition
  • Analysis
  • Analysis
  • Phase Two
  • Brainstorming
  • Checkerboard
  • Research and Report
  • Phase Three
  • Solution Planning Worksheet
  • Three Types of Decisions
  • Advice from an Expert
  • Eight Ingredients for Good Decision Making

 Session 10: Establishing an Emergency Operations Center

  • EOC Considerations
  • Making Connections
  • Who is In Charge?

 Session 11: Building Business Continuity and Recovery

  • Creating Continuity
  • Making Connections
  • Essential Crisis Plan Elements

 Session 12: Walliallia

  • Background
  • Exercise One: Gas Line Explosion at Water Plant
  • Assignment
  • Exercise Two: How are you Feeling?
  • Assignment
  • Exercise Three: The Last Question
  • Assignment

 Session 13: Recovering and Moving On

  • Initial Adjustments
  • Working Things Out
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Marketing for Small Businesses Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There
Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

FAQS

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

•Animal    

•Beauty    

•Business    

•Health & Fitness     

•Finance

•Lifestyle    

•IT & Software    

•Personal Development

•Teaching & Academics

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!

4.  Are there any requirements to study this course?

No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.

5.  Do I require to have finished high school to complete this course?

No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.

9.  When does this course start?

Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."

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Our
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18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

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We accept payments via PayPal, Credit Card and Bank Transfer.

Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

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Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

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with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

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You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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