About This Course
What you will learn - Gain the Skills required to Market Your Business Online
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Get BIG Savings with our Ultimate Internet Marketing Fundamentals Online Bundle, 10 Certificate Courses
- Internet Marketing Fundamentals
- Media and Public Relations
- Prospecting and Lead Generation
- Marketing Basics
- Creating a Great Webinar
- Promoting a Marketing Webinar
- Marketing with Social Media
- Introduction to E-Mail Marketing
- Creating a Google AdWords Campaign
- Building a Brand on Social Media
1. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
By the end of this Internet Marketing Fundamentals Online Course, you will be able to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
2. Media and Public Relations: Learn the Skills to Master Media & Public Relations
In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.
Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This course is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course.
By the end of this Media and Public Relations Online Course, you will be able to:
- Network for success
- Manage "Meet and Greet" opportunities
- Dress for success
- Write effectively
- Set goals
- Manage media relations
- Plan issue and crisis communication
- Use social media
- Deliver effective employee communication
3. Prospecting and Lead Generation: Master Numerous Prospecting Methods
Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.
With our Prospecting and Lead Generation course, you will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of their sales strategy.
By the end of this Prospecting and Lead Generation Online Course, you will be able to:
- Identify prospects
- Implement both traditional and new marketing methods
- Use the pipeline effectively
- Educate customers
- Track activity and make adjustments as needed
4. Marketing Basics: Get a Better Understanding of Marketing and Grow Your Business
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
By the end of this Marketing Basics Online Course, you will be able to:
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognize common marketing mistakes and know how to avoid
5. Creating a Great Webinar: Deliver Value & Create Lasting Impressions on Your Audience
Webinars are a great, inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provide a great environment for these activities and so much more.
Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Develop the skills needed to promote, host, or facilitate a great Webinar. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.
Webinars are staples of modern business. Anyone can create a webinar and reap the rewards. When webinars are done well, they can increase your customer base and grow the knowledge of your brand. Webinars that are not done well can decrease the customer base and ruin your reputation. By following the advice in the course, you will understand the necessary steps to create a successful webinar.
By the end of this Great Webinar Online Short Course, you will be able to:
- Define webinars and their purpose
- Choose the best formats
- Prepare for webinars
- Avoid common mistakes
- Understand how to interact with the target audience
- Follow up successfully
6. Promoting a Marketing Webinar: Learn to develop a promotion strategy
Webinars are an affordable and effective tool for connecting with your staff, customers and your online community. As someone with the skills to create webinars — from the structure and content to how to use webinar platform technology — you are ready to join the thousands of companies and entrepreneurs using webinars to promote their products and grow their revenue.
By the end of this Promoting a Marketing Webinar Online Course, you will be able to:
- Define the marketing objectives
- Create an attendee avatar
- Create and use a lead magnet
- Develop a promotion strategy
- Explore the potential of a joint venture
- Create a webinar marketing calendar
7. Marketing with Social Media: Learn to develop a social media marketing
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
By the end of this Marketing with Social Media Online Course, you will be able to:
- Developing a social media strategy Building an effective social media team
- Analyzing the strengths and weaknesses of your social media efforts to improve them
- Knowledge of the major social media platforms and functionalities
- How to incorporate quality content and blogging
8. Introduction to E-Mail Marketing: Deliver Effective E-mail Marketing Campaigns
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
By the end of this Introduction to E-Mail Marketing Online Course, you will be able to:
- Apply the concepts of e-mail marketing to grow the influence and reach of a business.
- Analyze the different applications of e-mail marketing.
- Select a campaign strategy that will help you increase your reach.
- Apply a defined strategy to get the best out of every e-mail campaign.
- Track and analyze the results of an e-mail campaign.
9. Creating a Google AdWords Campaign: Learn How Google AdWords Work
Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
By the end of this Creating a Google AdWords Campaign Online Course, you will be able to:
- Define Google AdWords and pay per click.
- Set up keywords lists and groups.
- Find tracking and statistical information.
- Describe conversions from clickthroughs.
- Decide whether you will write your own ads or enlist help.
10. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
By the end of this Building a Brand on Social Media Online Course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Internet Marketing Fundamentals 10 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate In Internet Marketing Fundamentals Online Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Course 2 - Certificate In Media and Public Relations Online Course
Module One - Getting Started
Module Two - Networking for Success (Part 1)
- Creating an effective introduction
- Making a great first impression
Module Three - Networking for Success (Part 2)
- Minimising nervousness
- Using business cards effectively
- Remembering names
Module Four - The Meet and Greet
- The three-step process
- The four levels of conversation
Module Five - Dressing for Success
- The meaning of colours
- Interpreting common dress codes
- Deciding what to wear
Module Six - Writing
- Busniess letters
- Writing proposals
- Reports
- Executive summaries
Module Seven - Setting Goals
- Understanding goals
- SMART goals
- Helping others with goal setting
Module Eight - Media Relations
- Television
- Web presence, blogs and the internet
Module Nine - Issues and Crisis Communication Planning
- Gauging the impending crisis level
- Providing feedback and insights
- How information will be distributed
- Tracking the overall effect
Module Ten - Social Media (The PR Toolkit)
- Blogs
- Wikis
- Podcasts
- Social bookmarks
- RSS feeds
Module Eleven - Employee Communications
- Verbal communication
- Non-verbal communication skills (Body language)
- Email etiquette
- Negotiation skills
- Making an impact
Module Twelve - Wrapping Up
Course 3 - Certificate In Prospecting and Lead Generation Online Course
Module One: Getting Started
By the end of this course, you will be able to:
- Identify prospects
- Implement both traditional and new marketing methods
- Use the pipeline effectively
- Educate customers
- Track activity and make adjustments as needed
Module Two: Prospecting
- Make It a Priority
- Identify Your Ideal Prospect
- Choose Prospecting Methods
- Make It a Habit
Module Three: Traditional Marketing Methods
- Cold Calling
- Direct Mail
- Trade Shows
- Networking
Module Four: New Marketing Methods
- Social Networking
- Search Engine Marketing
- Email Marketing
- Display Advertising
Module Five: Generating New Leads
- Become a Brand
- Webinars
- Blogs
- Engaging Video
Module Six: Avoid Common Lead Generation Mistakes
- Limiting Channels
- Failure to Provide Value
- Failure to Connect
- Failure to Try
Module Seven: Educate Prospects
- Content Creation
- Stand Out from the Competition
- Fill Customer Needs
- Always Deliver on Promises
Module Eight: The Pipeline
- Contact
- Meet
- Propose
- Close
Module Nine: Follow up Communication
- Know Your Leads
- Move Quickly
- Know How to Respond
- Set Future Meetings
Module Ten: Track Activity
- Use the Appropriate Tools
- Assess ROI
- Assess Your Advertising Sources
- Record Information about Leads
Module Eleven: Create Customers
- Develop Relationships
- Show Genuine Interest
- Be Professional
- Show Reliability and Integrity
Module Twelve: Wrapping Up
Course 4 - Certificate In Marketing Basics Online Course
Module One - Getting Started
Module Two - What is Marketing?
- What is a market?
- Marketing is not selling
- Understanding customer needs
- Defining your product or service
Module Three - Common Marketing Types (Part 1)
- Direct marketing
- Active marketing
- Incoming marketing
- Outgoing marketing
Module Four - Common Marketing Types (Part 2)
- Guerrilla marketing
- B2B marketing
- B2C marketing
- Promotional marketing
Module Five - The Marketing Mix
- Product
- Price
- Promotion
- Place
Module Six - Communicating the Right Way
- The marketing pitch
- Sell value, not the price
- Fun and entertaining is powerful
- Choosing the right media
Module Seven - Customer Communications
- Give your customers a voice
- It's not about you, it's about them
- Every interaction counts
- Answers questions honestly
Module Eight - Marketing Goals
- Brand switching
- Repeat purchases
- Brand loyalty
- Inform and educate
Module Nine - The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
Module Ten - Marketing Mistakes (Part 1)
- Not taking social media seriously
- Not having a USP
- Cross cultural and international translations
- Not building a relationship
Module Eleven - Marketing Mistakes (Part 2)
- Not having a plan
- Aiming at everyone
- Not tracking metrics
- Not listening to your customers
Module Twelve - Wrapping Up
Course 5 - Certificate In Creating a Great Webinar Online Course
Module One: Getting Started
Module Two: What Can a Webinar Do?
- Lesson One: Marketing to Prospective Customers
- Lesson Two: Training or Teaching
- Lesson Three: Demonstrations and Presentations
- Lesson Four: Information Sharing
- Lesson Five: Case Study
Module Three: Successful Webinar Criteria
- Lesson One: Passion and Enthusiasm
- Lesson Two: Value
- Lesson Three: Knowing Your Target Audience
- Lesson Four: Case Study
Module Four: Find the Right Format
- Lesson One: Tailor It to Your Audience
- Lesson Two: Pre-Recorded
- Lesson Three: The Live Webinar
- Lesson Four: Two Person Team
- Lesson Five: Case Study
Module Five: Marketing and Social Media
- Lesson One: Blog Posts and White Papers
- Lesson Two: Email Marketing
- Lesson Three: Offer An Exclusive Deal
- Lesson Four: Hashtags
- Lesson Five: Case Study
Module Six: Leading up to Your Webinar
- Lesson One: Reminder Emails
- Lesson Two: Pratice and Rehearse
- Lesson Three: Test Your Technology
- Lesson Four: Insert Solicited Questions
- Lessson Five: Case Study
Module Seven: Drive Up Registration
- Lesson One: Avoid Spam Filter
- Lesson Two: A Great Title
- Lesson Three: Solicit Questions
- Lesson Four: The Registration Page
Module Eight: Presentation Tips
- Lesson One: Show, Don't Tell
- Lesson Two: Sharing Your Desktop
- Lesson Three: Strong Visuals
- Lesson Four: Script It
- Lesson Five: Case Study
Module Nine: Interacting with Your Audience
- Lesson One: Polling and Surveys
- Lesson Two: Answer Solicited Questions
- Lesson Three: Activities
- Lesson Four: Q&A Sessions
- Lesson Five: Case Study
Module Ten: Mistakes to Avoid
- Lesson One: Technical Issues
- Lesson Two: Ignoring Your Audience
- Lesson Three: Audience Not Participating
- Lesson Four: Timing
- Lesson Five: Case Study
Module Eleven: Post Event
- Lesson One: Contact No Shows
- Lesson Two: Follow Up Emails
- Lesson Three: Call to Action
- Lesson Four: Make It Easy to Share
- Lesson Five: Case Study
Module Twelve: Wrapping Up
Course 6 - Certificate In Promoting a Marketing Webinar Online Course
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: The Webinar
- What is a Webinar? Why Use Webinars?
- Pre-Assignment Review
- Your Webinar Marketing Objectives
- Marketing Webinars
Session Three: The Participant
- Determine a Participant Profile
- The Nine-Step Ideal Participant Profile Process
- Ideal Participant Profile Activity
- Where Does Your Participant Hang Out?
Session Four: Lead Magnets
- What is a Lead Magnet?
- Creating a Lead Magnet
- Lead Magnet Outline Activity
Session Five: Promotion Strategy
- What is Your Promotion Strategy?
- Promo Time Activity
- Webinar Marketing Calendar
- Building Your Calendar
Session Six: Joint Ventures
- Successful Joint Ventures
- Joint Venture Activity
- Joint Venture Proposal
Session Seven: Landing Pages
- Creating a Landing Page
- Long Version Landing Page
- Short Version Landing Page
- Thank-you Email and Registration Confirmation
- Your Turn
Session Eight: Re-Evaluating
- Re-Evaluating First Impressions
- Personal Action Plan
- Course Summary
Course 7 - Certificate In Marketing with Social Media Online Course
Session One: Course Overview
Session Two: Getting Started
- What is Social Media?
- Pre-Assignment Review
Session Three: Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle
Session Four: Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
Session Five: Building Your Social Media Team
- Building the Team
- The Community
Session Six: Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work
Session Seven: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
- That’s Not Good!
- Get Smart
Session Ten: Using Facebook
- Getting Started
- Building Your Community
- Taking it Further
Session Eleven: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected
Session Twelve: Using Twitter
- Tweeting
- Making it Memorable
- Using Lists
Session Thirteen: Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Course 8 - Certificate In Introduction to E-Mail Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Article
- Pre-Assignment: Questions
Session 2: Getting to Know E-mail Marketing
- What is E-Mail Marketing?
- Goals of E-Mail Marketing
- The Evolution of E-Mail Marketing
- Advantages of E-Mail Marketing
- Glossary of Terms
- History of E-Mail Marketing
- Modern Day Challenges
- Where Does E-Mail Marketing Fit?
- Getting It Right
- Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
- Gathering Contacts
- Developing Your Form
- Case Studies
- Can I Buy E-mail Addresses?
- Rules and Regulations
- Staying Current
- Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
- Setting Up A Plan
- Whats the Cost?
- Choosing an E-Mail Marketing Provider
- Your Guide to Success
- Getting Started
- Get Practical
Session 5: Designing Your Campaign Strategy
- Looking at Your Campaign Strategy
- Making Connections
- Whats Your Campaign Strategy?
- What Works?
- Making Connections
- Going Beyond the Basics
- Case Study
- Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
- Pre-Assignment Review
- Crafting Your Message
- The Message IS The Message
- Designing an Eye-Catching E-Mail
- Case Studies
- Choosing the Right Design
- Design the Layout
- Sample Template
- Layout Considerations
- Content Considerations
- Making Connections
- Make This Easy
Session 7: Good Habits Get Optimal Results
- Be a Good E-Mailer, Part One
- Be a Good E-Mailer, Part Two
- Smart Rules Apply, Part One
- Smart Rules Apply, Part Two
- Conversions
- The Conversion Process
- Dont Panic!
- Whats Your Opinion?
- The Who and The How
- Developing Different Types of Content
Session 8: What to Write
- Give People What They Want
- Google AdWords Keyword Planner
- Using Ads to Attract Your Audience
- Be Green…Evergreen That Is!
- Evergreen Topics
- Seasonal Topics
- Building Off of the Topics
- Idea Starters, Part One
- Idea Starters, Part Two
- Tips and Tricks
- Lets Get to Work
Session 9: Subject Lines and Action Calls
- Great Subject Lines
- Action Items
- Use Strategy with Your Call to Action
Session 10: If It Doesnt Get Measured, It Cant Be Counted
- Key Metrics
- Revenue Per E-Mail Sent
- Timing Your E-Mail Message
- Test Before You Send
- Split Testing
Session 11: Test Driving
- Making Connections, Part One
- Making Connections, Part Two
- Making Connections, Part Three
- Writing Your Initial Welcome E-Mail
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 9 - Certificate In Creating a Google AdWords Campaign Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding AdWords Lingo
- First Up, SEO
- Getting To Know The Terms
- How It Works
- Pre-Assignment Review
- AdWords Defined
- Required Elements for an AdWords Campaign
- How PPC Works
- Making Connections
Session 3: Creating an AdWords Strategy
- Planning
- Research Your Market
- Accessing the Keyword Tool
- Using the Keyword Tool
- Define Your Ideal Customer
- Choosing Keywords
- Bull's-Eye Keywords
- Test Run
- Take Two!
- Getting Good with Keywords
- Phrase Matches
- Exact Matches
- Modified Broad Matches
- Long Tail and Short Tail
- Understanding Ad Groups
- Sample Plan
- Next Steps
- Sample Keywords List
- Remove Clutter
Session 4: Creating a PPC Campaign
- Setting Your PPC Budget
- Making Connections
- What is the Quality Score
- Quality Score Breakdown
- Increasing Your Score
Session 5: Designing Your Ads
- Choosing Your Language
- The Purpose of Your Ad
- Persuasive Techniques
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Keeping Your Eyes Open
- Structuring Your Ad
Session 6: Looking at Success
- Understanding Key Metrics
- Conversion Rates
- Conversion Rates
- Higher Clickthrough Rates (CTR) Help
- Cost Per Action Bidding
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- Why Do You Need To Know About GDN
- When to Ask for Help
- To Be Continued
- Case Study AdWords Express
Session 7: Personal Action Plan
- Starting Point
- Where I Want To Go
- How I Will Get There
Course 10 - Certificate In Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
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Ultimate Internet Marketing Fundamentals Online Bundle, 10 Certificate Courses
The Most Comprehensive Internet Marketing Fundamentals Bundle
Bundle Up & Save - Learn More and Save More when you Upgrade to the Mega Bundle below & Save 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
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About This Course
What you will learn - Gain the Skills required to Market Your Business Online
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Get BIG Savings with our Ultimate Internet Marketing Fundamentals Online Bundle, 10 Certificate Courses
- Internet Marketing Fundamentals
- Media and Public Relations
- Prospecting and Lead Generation
- Marketing Basics
- Creating a Great Webinar
- Promoting a Marketing Webinar
- Marketing with Social Media
- Introduction to E-Mail Marketing
- Creating a Google AdWords Campaign
- Building a Brand on Social Media
1. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
By the end of this Internet Marketing Fundamentals Online Course, you will be able to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
2. Media and Public Relations: Learn the Skills to Master Media & Public Relations
In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.
Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This course is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course.
By the end of this Media and Public Relations Online Course, you will be able to:
- Network for success
- Manage "Meet and Greet" opportunities
- Dress for success
- Write effectively
- Set goals
- Manage media relations
- Plan issue and crisis communication
- Use social media
- Deliver effective employee communication
3. Prospecting and Lead Generation: Master Numerous Prospecting Methods
Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.
With our Prospecting and Lead Generation course, you will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of their sales strategy.
By the end of this Prospecting and Lead Generation Online Course, you will be able to:
- Identify prospects
- Implement both traditional and new marketing methods
- Use the pipeline effectively
- Educate customers
- Track activity and make adjustments as needed
4. Marketing Basics: Get a Better Understanding of Marketing and Grow Your Business
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
By the end of this Marketing Basics Online Course, you will be able to:
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognize common marketing mistakes and know how to avoid
5. Creating a Great Webinar: Deliver Value & Create Lasting Impressions on Your Audience
Webinars are a great, inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provide a great environment for these activities and so much more.
Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Develop the skills needed to promote, host, or facilitate a great Webinar. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.
Webinars are staples of modern business. Anyone can create a webinar and reap the rewards. When webinars are done well, they can increase your customer base and grow the knowledge of your brand. Webinars that are not done well can decrease the customer base and ruin your reputation. By following the advice in the course, you will understand the necessary steps to create a successful webinar.
By the end of this Great Webinar Online Short Course, you will be able to:
- Define webinars and their purpose
- Choose the best formats
- Prepare for webinars
- Avoid common mistakes
- Understand how to interact with the target audience
- Follow up successfully
6. Promoting a Marketing Webinar: Learn to develop a promotion strategy
Webinars are an affordable and effective tool for connecting with your staff, customers and your online community. As someone with the skills to create webinars — from the structure and content to how to use webinar platform technology — you are ready to join the thousands of companies and entrepreneurs using webinars to promote their products and grow their revenue.
By the end of this Promoting a Marketing Webinar Online Course, you will be able to:
- Define the marketing objectives
- Create an attendee avatar
- Create and use a lead magnet
- Develop a promotion strategy
- Explore the potential of a joint venture
- Create a webinar marketing calendar
7. Marketing with Social Media: Learn to develop a social media marketing
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
By the end of this Marketing with Social Media Online Course, you will be able to:
- Developing a social media strategy Building an effective social media team
- Analyzing the strengths and weaknesses of your social media efforts to improve them
- Knowledge of the major social media platforms and functionalities
- How to incorporate quality content and blogging
8. Introduction to E-Mail Marketing: Deliver Effective E-mail Marketing Campaigns
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
By the end of this Introduction to E-Mail Marketing Online Course, you will be able to:
- Apply the concepts of e-mail marketing to grow the influence and reach of a business.
- Analyze the different applications of e-mail marketing.
- Select a campaign strategy that will help you increase your reach.
- Apply a defined strategy to get the best out of every e-mail campaign.
- Track and analyze the results of an e-mail campaign.
9. Creating a Google AdWords Campaign: Learn How Google AdWords Work
Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
By the end of this Creating a Google AdWords Campaign Online Course, you will be able to:
- Define Google AdWords and pay per click.
- Set up keywords lists and groups.
- Find tracking and statistical information.
- Describe conversions from clickthroughs.
- Decide whether you will write your own ads or enlist help.
10. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
By the end of this Building a Brand on Social Media Online Course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
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For comprehensive information on units of study click the units of study tab above.
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- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
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- You can study from home or at work, at your own pace, in your own time
- Certificates
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These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Internet Marketing Fundamentals 10 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate In Internet Marketing Fundamentals Online Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Course 2 - Certificate In Media and Public Relations Online Course
Module One - Getting Started
Module Two - Networking for Success (Part 1)
- Creating an effective introduction
- Making a great first impression
Module Three - Networking for Success (Part 2)
- Minimising nervousness
- Using business cards effectively
- Remembering names
Module Four - The Meet and Greet
- The three-step process
- The four levels of conversation
Module Five - Dressing for Success
- The meaning of colours
- Interpreting common dress codes
- Deciding what to wear
Module Six - Writing
- Busniess letters
- Writing proposals
- Reports
- Executive summaries
Module Seven - Setting Goals
- Understanding goals
- SMART goals
- Helping others with goal setting
Module Eight - Media Relations
- Television
- Web presence, blogs and the internet
Module Nine - Issues and Crisis Communication Planning
- Gauging the impending crisis level
- Providing feedback and insights
- How information will be distributed
- Tracking the overall effect
Module Ten - Social Media (The PR Toolkit)
- Blogs
- Wikis
- Podcasts
- Social bookmarks
- RSS feeds
Module Eleven - Employee Communications
- Verbal communication
- Non-verbal communication skills (Body language)
- Email etiquette
- Negotiation skills
- Making an impact
Module Twelve - Wrapping Up
Course 3 - Certificate In Prospecting and Lead Generation Online Course
Module One: Getting Started
By the end of this course, you will be able to:
- Identify prospects
- Implement both traditional and new marketing methods
- Use the pipeline effectively
- Educate customers
- Track activity and make adjustments as needed
Module Two: Prospecting
- Make It a Priority
- Identify Your Ideal Prospect
- Choose Prospecting Methods
- Make It a Habit
Module Three: Traditional Marketing Methods
- Cold Calling
- Direct Mail
- Trade Shows
- Networking
Module Four: New Marketing Methods
- Social Networking
- Search Engine Marketing
- Email Marketing
- Display Advertising
Module Five: Generating New Leads
- Become a Brand
- Webinars
- Blogs
- Engaging Video
Module Six: Avoid Common Lead Generation Mistakes
- Limiting Channels
- Failure to Provide Value
- Failure to Connect
- Failure to Try
Module Seven: Educate Prospects
- Content Creation
- Stand Out from the Competition
- Fill Customer Needs
- Always Deliver on Promises
Module Eight: The Pipeline
- Contact
- Meet
- Propose
- Close
Module Nine: Follow up Communication
- Know Your Leads
- Move Quickly
- Know How to Respond
- Set Future Meetings
Module Ten: Track Activity
- Use the Appropriate Tools
- Assess ROI
- Assess Your Advertising Sources
- Record Information about Leads
Module Eleven: Create Customers
- Develop Relationships
- Show Genuine Interest
- Be Professional
- Show Reliability and Integrity
Module Twelve: Wrapping Up
Course 4 - Certificate In Marketing Basics Online Course
Module One - Getting Started
Module Two - What is Marketing?
- What is a market?
- Marketing is not selling
- Understanding customer needs
- Defining your product or service
Module Three - Common Marketing Types (Part 1)
- Direct marketing
- Active marketing
- Incoming marketing
- Outgoing marketing
Module Four - Common Marketing Types (Part 2)
- Guerrilla marketing
- B2B marketing
- B2C marketing
- Promotional marketing
Module Five - The Marketing Mix
- Product
- Price
- Promotion
- Place
Module Six - Communicating the Right Way
- The marketing pitch
- Sell value, not the price
- Fun and entertaining is powerful
- Choosing the right media
Module Seven - Customer Communications
- Give your customers a voice
- It's not about you, it's about them
- Every interaction counts
- Answers questions honestly
Module Eight - Marketing Goals
- Brand switching
- Repeat purchases
- Brand loyalty
- Inform and educate
Module Nine - The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
Module Ten - Marketing Mistakes (Part 1)
- Not taking social media seriously
- Not having a USP
- Cross cultural and international translations
- Not building a relationship
Module Eleven - Marketing Mistakes (Part 2)
- Not having a plan
- Aiming at everyone
- Not tracking metrics
- Not listening to your customers
Module Twelve - Wrapping Up
Course 5 - Certificate In Creating a Great Webinar Online Course
Module One: Getting Started
Module Two: What Can a Webinar Do?
- Lesson One: Marketing to Prospective Customers
- Lesson Two: Training or Teaching
- Lesson Three: Demonstrations and Presentations
- Lesson Four: Information Sharing
- Lesson Five: Case Study
Module Three: Successful Webinar Criteria
- Lesson One: Passion and Enthusiasm
- Lesson Two: Value
- Lesson Three: Knowing Your Target Audience
- Lesson Four: Case Study
Module Four: Find the Right Format
- Lesson One: Tailor It to Your Audience
- Lesson Two: Pre-Recorded
- Lesson Three: The Live Webinar
- Lesson Four: Two Person Team
- Lesson Five: Case Study
Module Five: Marketing and Social Media
- Lesson One: Blog Posts and White Papers
- Lesson Two: Email Marketing
- Lesson Three: Offer An Exclusive Deal
- Lesson Four: Hashtags
- Lesson Five: Case Study
Module Six: Leading up to Your Webinar
- Lesson One: Reminder Emails
- Lesson Two: Pratice and Rehearse
- Lesson Three: Test Your Technology
- Lesson Four: Insert Solicited Questions
- Lessson Five: Case Study
Module Seven: Drive Up Registration
- Lesson One: Avoid Spam Filter
- Lesson Two: A Great Title
- Lesson Three: Solicit Questions
- Lesson Four: The Registration Page
Module Eight: Presentation Tips
- Lesson One: Show, Don't Tell
- Lesson Two: Sharing Your Desktop
- Lesson Three: Strong Visuals
- Lesson Four: Script It
- Lesson Five: Case Study
Module Nine: Interacting with Your Audience
- Lesson One: Polling and Surveys
- Lesson Two: Answer Solicited Questions
- Lesson Three: Activities
- Lesson Four: Q&A Sessions
- Lesson Five: Case Study
Module Ten: Mistakes to Avoid
- Lesson One: Technical Issues
- Lesson Two: Ignoring Your Audience
- Lesson Three: Audience Not Participating
- Lesson Four: Timing
- Lesson Five: Case Study
Module Eleven: Post Event
- Lesson One: Contact No Shows
- Lesson Two: Follow Up Emails
- Lesson Three: Call to Action
- Lesson Four: Make It Easy to Share
- Lesson Five: Case Study
Module Twelve: Wrapping Up
Course 6 - Certificate In Promoting a Marketing Webinar Online Course
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: The Webinar
- What is a Webinar? Why Use Webinars?
- Pre-Assignment Review
- Your Webinar Marketing Objectives
- Marketing Webinars
Session Three: The Participant
- Determine a Participant Profile
- The Nine-Step Ideal Participant Profile Process
- Ideal Participant Profile Activity
- Where Does Your Participant Hang Out?
Session Four: Lead Magnets
- What is a Lead Magnet?
- Creating a Lead Magnet
- Lead Magnet Outline Activity
Session Five: Promotion Strategy
- What is Your Promotion Strategy?
- Promo Time Activity
- Webinar Marketing Calendar
- Building Your Calendar
Session Six: Joint Ventures
- Successful Joint Ventures
- Joint Venture Activity
- Joint Venture Proposal
Session Seven: Landing Pages
- Creating a Landing Page
- Long Version Landing Page
- Short Version Landing Page
- Thank-you Email and Registration Confirmation
- Your Turn
Session Eight: Re-Evaluating
- Re-Evaluating First Impressions
- Personal Action Plan
- Course Summary
Course 7 - Certificate In Marketing with Social Media Online Course
Session One: Course Overview
Session Two: Getting Started
- What is Social Media?
- Pre-Assignment Review
Session Three: Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle
Session Four: Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
Session Five: Building Your Social Media Team
- Building the Team
- The Community
Session Six: Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work
Session Seven: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
- That’s Not Good!
- Get Smart
Session Ten: Using Facebook
- Getting Started
- Building Your Community
- Taking it Further
Session Eleven: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected
Session Twelve: Using Twitter
- Tweeting
- Making it Memorable
- Using Lists
Session Thirteen: Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Course 8 - Certificate In Introduction to E-Mail Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Article
- Pre-Assignment: Questions
Session 2: Getting to Know E-mail Marketing
- What is E-Mail Marketing?
- Goals of E-Mail Marketing
- The Evolution of E-Mail Marketing
- Advantages of E-Mail Marketing
- Glossary of Terms
- History of E-Mail Marketing
- Modern Day Challenges
- Where Does E-Mail Marketing Fit?
- Getting It Right
- Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
- Gathering Contacts
- Developing Your Form
- Case Studies
- Can I Buy E-mail Addresses?
- Rules and Regulations
- Staying Current
- Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
- Setting Up A Plan
- Whats the Cost?
- Choosing an E-Mail Marketing Provider
- Your Guide to Success
- Getting Started
- Get Practical
Session 5: Designing Your Campaign Strategy
- Looking at Your Campaign Strategy
- Making Connections
- Whats Your Campaign Strategy?
- What Works?
- Making Connections
- Going Beyond the Basics
- Case Study
- Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
- Pre-Assignment Review
- Crafting Your Message
- The Message IS The Message
- Designing an Eye-Catching E-Mail
- Case Studies
- Choosing the Right Design
- Design the Layout
- Sample Template
- Layout Considerations
- Content Considerations
- Making Connections
- Make This Easy
Session 7: Good Habits Get Optimal Results
- Be a Good E-Mailer, Part One
- Be a Good E-Mailer, Part Two
- Smart Rules Apply, Part One
- Smart Rules Apply, Part Two
- Conversions
- The Conversion Process
- Dont Panic!
- Whats Your Opinion?
- The Who and The How
- Developing Different Types of Content
Session 8: What to Write
- Give People What They Want
- Google AdWords Keyword Planner
- Using Ads to Attract Your Audience
- Be Green…Evergreen That Is!
- Evergreen Topics
- Seasonal Topics
- Building Off of the Topics
- Idea Starters, Part One
- Idea Starters, Part Two
- Tips and Tricks
- Lets Get to Work
Session 9: Subject Lines and Action Calls
- Great Subject Lines
- Action Items
- Use Strategy with Your Call to Action
Session 10: If It Doesnt Get Measured, It Cant Be Counted
- Key Metrics
- Revenue Per E-Mail Sent
- Timing Your E-Mail Message
- Test Before You Send
- Split Testing
Session 11: Test Driving
- Making Connections, Part One
- Making Connections, Part Two
- Making Connections, Part Three
- Writing Your Initial Welcome E-Mail
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 9 - Certificate In Creating a Google AdWords Campaign Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding AdWords Lingo
- First Up, SEO
- Getting To Know The Terms
- How It Works
- Pre-Assignment Review
- AdWords Defined
- Required Elements for an AdWords Campaign
- How PPC Works
- Making Connections
Session 3: Creating an AdWords Strategy
- Planning
- Research Your Market
- Accessing the Keyword Tool
- Using the Keyword Tool
- Define Your Ideal Customer
- Choosing Keywords
- Bull's-Eye Keywords
- Test Run
- Take Two!
- Getting Good with Keywords
- Phrase Matches
- Exact Matches
- Modified Broad Matches
- Long Tail and Short Tail
- Understanding Ad Groups
- Sample Plan
- Next Steps
- Sample Keywords List
- Remove Clutter
Session 4: Creating a PPC Campaign
- Setting Your PPC Budget
- Making Connections
- What is the Quality Score
- Quality Score Breakdown
- Increasing Your Score
Session 5: Designing Your Ads
- Choosing Your Language
- The Purpose of Your Ad
- Persuasive Techniques
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Keeping Your Eyes Open
- Structuring Your Ad
Session 6: Looking at Success
- Understanding Key Metrics
- Conversion Rates
- Conversion Rates
- Higher Clickthrough Rates (CTR) Help
- Cost Per Action Bidding
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- Why Do You Need To Know About GDN
- When to Ask for Help
- To Be Continued
- Case Study AdWords Express
Session 7: Personal Action Plan
- Starting Point
- Where I Want To Go
- How I Will Get There
Course 10 - Certificate In Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
Free Personal Success Training Course
The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
