What you will learn

Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

Join our branding course to advance your career in brand and product management. In this course you will learn about brand design, brand building, brand identity and strategy, brand marketing by creating brand stories, brand reputation management.

You will learn branding foundations like deciding the brands position, the brands values, the brands visual style, marketing design, marketing communication, and much more.

Course Fast Facts:

1. Easy to follow and understand

2. Only 6 to 8 hours of study is required

3. Unlimited, lifetime access to online course

4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone

5. You can study from home or at work, at your own pace, in your own time

6. Certificate of Completion

How Our Branding Course Will Help You?

·       Branding from purpose is an essential task when it comes to brand management. Aligning business brand with a purpose tells customers that you care about them. This certificate program teaches you just that.

·       This business branding course also gives you an introduction to personal branding, business models, choosing the perfect color palette for your brand, content marketing, and crafting your social media strategy to showcase your creative journey.

·       You’ll learn about customer experience and how to focus on customer success, digital branding and engagement retention, digital marketing, graphic design, leadership and management.

·       Our business school helps you learn about marketing management; we make you work with existing brands to increase your experience level.

·       The online branding courses not only help you learn branding for your professional development, but also help in your personal development.

·       You can choose from our custom programs which have multiple payment options. Our top branding course is one of the most popular courses online that also gives you a professional certificate while learning about branding.

·       In this training course you will also learn about visual identity, logo design basics, and social media marketing.

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

 Session 1: Course Overview

• Learning Objectives
• Pre-Assignment, Part 1
• Pre-Assignment, Part 2
• Pre-Assignment, Part 3

 Session 2: Defining Branding

• Defining Brands and Branding
• What is a Brand?
• Why a Brand?
• What's in a Brand?
• What is Branding, Then?
• Why Branding is the Most Important Investment a Company Can Make
• A Strong Brand
• Characteristics of a Strong Brand

 Session 3: What Are You All About?

• Identifying Your Products and Features
• Products and Features
• Identifying Your Values
• Step One: Brainstorming
• Step Two: Narrowing It Down
• Step Three: Add Some Polish
• Individual Exercise

 Session 4: Creating a Mission

• What a Mission Statement is All About
• Time for Reflection

 Session 5: Creating a Vision of the Future

• Creating a Vision of the Future
• One Year
• Three Years
• Five Years

 Session 6: Positioning Your Brand

• Positioning Your Brand
• Positioning Workout

 Session 7: Developing Your Style

• Writing a Style Statement
• Style Words
• Style Exercise

 Session 8: Developing a Brand Name and Slogan

• The Forward-Facing Elements
• Developing Your Brand Name
• Brand Names
• Deciding on a Name
• Developing a Slogan
• Connecting the Taglines
• Creating Your Slogan

 Session 9: Creating a Visual Identity

• How People Will See Your Images
• Choosing a Color
• Another View of the Spectrum
• Colors of the World
• Fonts
• Types of Visual Identities
• Simple Pictorial Mark
• Letterform
• Wordmark
• Emblems
• Pop Culture Test – Logo 1
• Pop Culture Test – Logo 2
• Pop Culture Test – Logo 3
• Pop Culture Test – Logo 4
• Pop Culture Test – Logo 5
• Pop Culture Test – Logo 6
• Pop Culture Test – Logo 7
• Pop Culture Test – Logo 8
• Pop Culture Test – Logo 9

 Session 10: Living Your Brand

• Transforming Your Employees into Ambassadors
• Understanding Touchpoints
• Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

• Ten Winning Ideas
• Implementing Connections Ideas 1 and 2
• Implementing Connections Ideas 3 and 4
• Implementing Connections Ideas 5 and 6
• Implementing Connections Ideas 7 and 8
• Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

• Types of Launches
• Internal Launch
• Communicating an Internal Launch
• External Launch
• Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

• Taking Your Brand's Pulse
• Improving Your Brand

 Session 14: Performing a SWOT Analysis

• What Does SWOT Stand For?
• What Should It Consider?
• Example: Sample SWOT Analysis
• Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

• About the Balanced Scorecard
• Scorecard Example

 Session 16: Middleton's Brand Matrix

• Understanding the Matrix
• Using the Matrix
• A Matrix Analysis

 Session 17: Interpreting Evaluation Results

• Signs of Trouble
• Choosing a Course of Action

 Session 18: Keeping the Brand Alive

• When to Refresh?
• Brand Refreshes
• Re-Launching the Brand
• Taking on a Total Re-Brand
• Re-Branding
• Re-Branding Your Company
• Case Study: Revitalizing Acme Widgets Inc.
• Case Study Questions, Part 1
• Case Study Questions, Part 2
• Discussing the Case Study

 Session 19: Going Beyond the Brand

• Understanding Brand Architecture: Umbrella or Family Brand
• Understanding Brand Architecture: Endorsed Brands
• Understanding Brand Architecture: Individual Brands
• Understanding Brand Extension

 Session 20: A Personal Action Plan

• Starting Point
• Where I Want to Go
• How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

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2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
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course or bundle purchase this month. This is a limited time offer!

4.  Are there any requirements to study this course?

No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.

5.  Do I require to have finished high school to complete this course?

No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
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9.  When does this course start?

Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."

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Our
completion certificates are very valuable and will help you progress in
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18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
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21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

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Courses
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or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

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We accept payments via PayPal, Credit Card and Bank Transfer.

Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

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Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

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Yes, you can request for an invoice via email at info@coursesforsuccess.com

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Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.

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Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

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You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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