What you will learn

Study Network Marketing Course; Discover the Specifics of How Multi-level Marketing Work and Learn how to boost the company’s sales force!

With our Multi-Level Marketing Course, you will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.  

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents.  This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.

Multi-Level Marketing Course - Requirements

The Network Marketing Course is delivered 100 percent online.

To successfully complete this course, a student must:

• Have access to the internet and the necessary technical skills to navigate the online learning resources
• Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
• Be a self-directed learner
• Possess sound language and literacy skills

Quick Course Facts

1. Course content is structured for easy comprehension
2. Registered students gain unrestricted access to the Network Marketing Course
3. All course material is available online 24/7 and can be accessed using any device
4. Study online from anywhere in your own time at your own pace
5. All students who complete the course will be awarded with a certificate of completion

Multi-Level Marketing Course Outline

Module 1: Introduction

For many business people, the thought of multi-level marketing can seem kind of scary.  It is often misrepresented as a ‘pyramid scheme’, which can make some business owners weary.

At the end of this Course, you should be able to:

• Know how multi-level marketing works
• Build contacts
• Recruit new agents
• Be familiar with social media and marketing
• Provide training for recruits

Module 2: How Does Multi-Level Marketing Work

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. 

Independent Agents

In multi-level marketing, an independent agent is a non-salaried employee that is authorized to distribute and sell the company’s business or service.

Commission-Based

Commission-based marketing is a common tool used in many sales and distribution companies.  

Agents Recruit New Agents

Similar to network marketing, one method of marketing is for currently trained agents to go out and seek new agents to join the team.

Module 3: Recruiting New Agents I

One of the marketing company’s greatest tools is its employees and agents.  The key to successful marketing is being able to recruit new agents and build the company.

Common strategies

• Draw on Personal and Professional Network
• Recruit Satisfied Customers
• Recruit Those Who Seek Work Flexibility
• Stress Benefits of Being Agent

Module 4: Recruiting New Agents II

Finding the right candidate for your marketing team can seem like quite a challenge, but luckily there are a variety of methods available to help draw them in. 

Invitation to Marketing Presentation

As a growing marketing firm, the company should be preparing and showing marketing presentations periodically, whether for growing purposes, management meetings or even for new employees.

Focus Presentation on Benefits

A marketing presentation should include important information such as what the company does, what type of service/product they offer and what the agents are responsible for. 

• Showcase Success Stories
• Provide Several Presentation Media

Module 5: Training MLM Agents

In order to keep agents with your company and make them a functioning part of the team, they must receive the proper training and learn how to do what they were hired to do. 

• Sponsorship/Mentorship
• Provide Training in Marketing
• Provide Training in Recruitment
• Provide Ethics Training

Module 6: Sponsorship/Mentorship

For new agents, a sponsor and/or a mentor can be a great resource and tool to have in their corner.  Since the agent is new, they will need feedback and guidance to help them become successful in the company and ensure they are not engaging in any negative behavior. 

• Pair New Agents with Mentors
• Benefits of Sponsorship/Mentorship to Mentee

Benefits for the mentee:

• Gain confidence
• Build contacts and networks

Best Mentorship Practices

Any company that has a sponsorship/mentorship program should have some effective teaching methods on file somewhere.

Module 7: Provide Marketing Presentation Training

One of the final steps of the recruiting process – and ironically, the main thing that brought in new agents for training – is creating and using a marketing presentation.

• Provide Training in Presentations
• Provide Copies of Marketing Presentation
• New Recruits Practice Presentation
• Offer Marketing Resources

Module 8: Provide Social Media Training

Social media is a tool that links people from all across the globe.  With the rise of technology, social media has become a whole new world in the marketing industry.

• Social Media is Key to Networking!
• Websites and Blogs
• Facebook and Twitter
• LinkedIn

Module 9: Provide Training in Recruitment

Any person can put on a presentation and hope that new agents will flock to the company.  But a trained agent will have the answers when the recruits have questions, and will know what to say when they have doubts.

• Building a Contact List
• Leveraging Personal and Professional Networks
• Provide Presentation/ “Elevator speech” Training

When creating the presentation/pitch:

1. Determine your objective- What do you want to tell possible customers about your company?
2. Describe what your function is- What does your company do?  What problems does your product provide a solution to?

Discuss Follow-up

One of the most important steps of a presentation is the potential to follow-up with interested recruits.  At some point during the presentation, the agent should secure a follow-up with the recruit.

Module 10: Provide Ethics Training

Ethics in the workplace is essential and everyone’s responsibility.  Not only should new employees be trained in company ethics policies, but current employees should act as role models and leaders on how to act in the workplace.

• MLM and Bad Rap for Ethics
• Only Follow-up if Opted-In
• Keeping the Sales Pitch Honest  
• Keep Expectations Realistic

Module 11: Wrapping Up

By the end of the course, lessons learned include:

• Building contacts
• Recruiting new agents
• Recruitment training
• Sponsorships and mentors
• Forms of ethics training
• Forms of social media training

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Getting Started

• Housekeeping Items
• The Parking Lot

How Does Multi-Level Marketing Work

• Networking Marketing
• Independent Agents
• Commission-Based
• Agents Recruit New Agents

Building a Contact List

• Leverage Personal Networks
• Warm Lists
• Internet Lead Generation
• Purchasing Lead Lists

Recruiting New Agents I

• Draw on Personal and Professional Network
• Recruit Satisfied Customers
• Recruit Those Who Seek Work Flexibility
• Stress Benefits of Being Agent

Recruiting New Agents II

• Invitation to Marketing Presentation
• Focus Presentation on Benefits
• Showcase Success StoriesProvide Several Presentation Media

Training MLM Agents

• Sponsorship/Mentorship
• Provide Training in Marketing
• Provide Training in Recruitment
• Provide Ethics Training

Sponsorship/Mentorship

• Pair New Agents with Mentors
• Benefits of Sponsorship/Mentorship to Mentee
• Benefits of Sponsorship/Mentorship to Mentor
• Best Mentorship Practices

Provide Marketing Presentation Training

• Provide Training in Presentations
• Provide Copies of Marketing Presentation
• New Recruits Practice Presentation
• Offer Marketing Resources

Provide Social Media Training

• Social Media is Key to Networking!
• Websites and Blog
• Facebook and Twitter
• LinkedIn

Provide Training in Recruitment

• Building a Contact List
• Leveraging Personal and Professional Networks
• Provide Presentation/ “Elevator speech” Training
• Discuss Follow-up

Provide Ethics Training

• MLM and Bad Rap for Ethics
• Only Follow-up if Opted-In
• Keeping the Sales Pitch Honest
• Keep Expectations Realistic

Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

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