What you will learn

Learn How To Create A Multi-Platform Social Media Marketing Strategy

Supercharge your business growth with our comprehensive social media marketing course. At Courses for Success, we understand the power of leveraging social media platforms to drive brand awareness, customer engagement, and sales. Our training program is designed to help professionals like you master the skills necessary to excel in the rapidly evolving digital world.

This social marketing course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favorable return on investment.

The Social Media Marketing Course is separated into two distinct areas. The first tells you about social media itself and how to approach it from a marketing perspective. The second looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The social media marketing foundations course explains how these differences can be utilized to create stronger customer relationships and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle, which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy is another. The Social Media Marketing Course explains, in detail, how to create an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

In this course you’ll learn how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms.

Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to use a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who would benefit from the course?

Social media can play a valuable role in promoting any organization, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Course has something to teach you.

This course is ideal for anyone who wants to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

About the course

Our social media marketing certification covers a wide range of topics, from content creation and content strategy to analytics tools and influencer marketing. By enrolling in our digital marketing course, you'll gain a deep understanding of how to craft effective social media campaigns and use popular platforms such as Facebook, Instagram, TikTok, and YouTube to grow your business.

Throughout the course, you'll explore various aspects of online marketing, including SEO training, Google Ads, Facebook advertising, and Instagram marketing. Our engaging course material caters to all skill levels, from beginner to advanced learners, making it perfect for business owners and marketing professionals alike.

In addition to honing your social media marketing skills, our marketing certification course also addresses other essential aspects of digital marketing, such as inbound marketing, personal branding, and integrated marketing. This comprehensive approach ensures that you'll be well-equipped to create a cohesive and effective marketing strategy for your business.

Our online course offers a flexible learning environment, allowing you to access our high-quality social media marketing specialization materials at your convenience. Our online training is perfect for busy professionals who want to enhance their skills and knowledge without compromising their existing commitments.

Upon successfully completing our social media marketing course, you'll earn a marketing certificate that showcases your commitment to mastering the art of social media marketing. Don't miss out on this opportunity to elevate your career and take your marketing skills to new heights! Enroll in our social media marketing certification today and join the thousands of satisfied students who have taken their careers to new heights through our innovative online learning programs.

Course Fast Facts:

1. Learn the fundamentals of Social Media Marketing

2. Comprehensive 11 module Accredited Certificate in Social Media Marketing Online Course

3. Study along with simple instructions & demonstrations

4. Written and developed by leading Social Media Marketing experts

5. Receive one-on-one online help & support

6. Unlimited, lifetime access to online course

7. Certificate of completion awarded with passing score for the online assessment

8. Study at your own pace with no rigid class timetables, 24/7 from any computer or smart device

If you want to find out more about course content, custom programs, or you want further information on payment options, financial aid or CFS before you enroll in this course, view our frequently asked questions below.

Course Delivery

Courses are accessed online by any device, including PC, tablet or Smartphone. Upon purchase, an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), for you to access your online course, which is Available 24/7 on any computer or smart mobile device.

An Overview of the Social Media Course

This course is designed to touch on the following:

●      Social advertising

●      Social media ethics

●      Influencer marketing

●      Social media analytics

●      Personal branding

●      Social strategies

The first module of the training course discusses the various aspects of social media marketing, including why social media is popular for marketers agencies and business owners, briefly touching on social media influencers, and how social media marketing skills can help you.

Module 2 is about customer engagement and feedback, and how you can best take advantage of these for your marketing efforts. You’ll then learn about how to use your marketing skills to build a successful social media and marketing strategy. It talks about buyer personas and the most effective social platforms to use for digital marketing. Then, it’s all about how to put it all together to create impactful online social media and paid advertising campaigns.

From here, the course delves into the different types of social media marketing platforms, starting with Facebook marketing, where you’ll learn the basics for Facebook advertisers. You’ll move onto Twitter, then discuss why taking care of your LinkedIn profile is important, on to Pinterest, Google+, YouTube, Instagram and more.

In the final online training module, you’ll learn how to integrate platforms such as Facebook and Instagram to create further reach for paid social campaigns.

Then, it’s time to put your newfound knowledge into your own online advertising and marketing campaigns.

Further Learning

On completing this online social media course, you may want to advance your career further by looking at other custom programs we offer. Our course bundle is the best place to start for advanced social media marketing. If you enroll in this course digital marketing courses bundle, you’ll learn all you need to know about branding, eCommerce, the media and email marketing. It’s great for marketers looking to brush up on their marketing communications skills, and you’ll receive a professional certificate at the end of each course in the bundle.

With Courses for Success, getting started with your certified digital marketing training is easy.

We also have a huge range of other related certificate programs that may be of interest, including SEO training, video marketing, graphic design and online marketing. When it comes to digital technologies and content advertising, you can never have too much knowledge.

Recognition & Accreditation

Upon successfully completing this marketing masterclass and achieving a passing score for the assessment, you will be issued an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, demonstrating your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Module 1: Understanding Social Media Marketing

• Part 1: What Makes Social Media Unique?
• Part 2: Putting the Social into Social PR
• Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
• Module 1 Assessment

Module 2: The New Role of the Customer

• Part 1: The Significance of Customer Engagement
• Part 2: The Feedback Cycle
• Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

• Part 1: The Building Blocks of a Social Media Marketing Strategy
• Part 2: Buyer Personas
• Part 3: Knowing the Social Networks That Matter Most
• Module 3 Assessment

Module 4: Putting It All Together

• Part 1: Creating a Content Marketing Plan
• Part 2: Content Creation and Curation
• Module 4 Assessment

Module 5: Facebook

• Part 1: What is Facebook?
• Part 2: What to Post on Facebook
• Part 3: Advertising Basics
• Part 4: Facebook Analytics
• Module 5 Assessment

Module 6: Twitter

• Part 1: What is Twitter?
• Part 2: How to Post on Twitter
• Part 3: Twitter Lists
• Part 4: Selling on Twitter
• Module 6 Assessment

Module 7: LinkedIn

• Part 1: What is LinkedIn?
• Part 2: What to Post on LinkedIn
• Part 3: Selling on LinkedIn
• Module 7 Assessment

Module 8: Pinterest

• Part 1: What is Pinterest?
• Part 2: How to Make Your Pinterest Business Page Work for Your Business
• Part 3: Keywords on Pinterest
• Part 4: Selling on Pinterest
• Module 8 Assessment

Module 9: Google+

• Part 1: What is Google+?
• Part 2: Creating Your Own Google+ Community
• Part 3: Advertising on Google+
• Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

• Part 1: YouTube for Selling
• Part 2: Types of Video
• Part 3: Instagram for Selling
• Part 4: Editing Images
• Part 5: Other Social Media Channels for Businesses
• Module 10 Assessment

Module 11: Finalising Your Strategy

• Part 1: Integrating Your Social Media Platforms

• Part 2: Remember, It’s All About the Customer
• Part 3: Social Media Management Tools
• Module 11 Assessment

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

•Animal    

•Beauty    

•Business    

•Health & Fitness     

•Finance

•Lifestyle    

•IT & Software    

•Personal Development

•Teaching & Academics

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!

4.  Are there any requirements to study this course?

No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.

5.  Do I require to have finished high school to complete this course?

No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.

9.  When does this course start?

Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."

Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"

ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card and Bank Transfer.

Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at info@coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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