About This Course
What you will learn - Take Your Social Media Marketing To The Next Level
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Get BIG Savings with our Marketing with Social Media Online Bundle, 5 Certificate Courses
- Marketing with Social Media
- Building a Brand on Social Media
- E-Commerce Management
- Working with the Media: Creating a Positive Working Relationship
- Introduction to E-Mail Marketing
1. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
2. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
3. E-Commerce Management: Run Your E-commerce Business
E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.
This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.
4. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
5. Introduction to E-Mail Marketing: Deliver Effective E-mail Marketing Campaigns
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
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- You can study from home or at work, at your own pace, in your own time
- Certificates
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The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Marketing with Social Media Online 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate In Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate In Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate In E-Commerce Management Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Worksheet
Session 2: Getting to Know E-Commerce
- What is E-Commerce? (Part One)
- What is E-Commerce? (Part Two)
- A Brief History
- Why Do Customers Buy Online?
- The Six Models, Part One
- The Six Models, Part Two
- The Six Models, Part Three
The Language of E-Commerce
Session 3: E-Commerce Building Blocks
- What’s Your Goal?
- The E-Commerce Business Plan
- Company Description
- Revenue Model
- Products and Services
- Competitive Analysis
- Organizational Strategy
- Marketing Strategy
- Making Connections
Session 4: Software Options and Solutions
- Looking at the Options
- Options for Your Business
- Test Driving
Session 5: Building Your Online Store
- Your Internet Address
- Overall Site Organization
- Top-Level Page, Part One
- Top-Level Page, Part Two
- Call To Action, Part One
- Call To Action, Part Two
- Navigating Through Your Site
- Search Box
- Menus and Categories
- Building Effective Product Pages
- Sample Pages, Part One
- Sample Pages, Part Two
- Sample Pages, Part Three
- Sample Pages, Part Four
- Shopping Cart Features
- The Checkout Process
- Optimizing Your Checkout Process
- Order Confirmation Page
- Additional Site Elements
- Contact Page
- Frequently Asked Questions
- Testimonials
- Privacy and Information Gathering Policies
- Shipping Options
- Order Information
- Member Information
- Social Media Integration
- Pre-Assignment Review
Session 6: The Finishing Touches
- Testing, Launching, and Updating
- Optimization Tools
- Launching the Site
- Post-Launch Testing
- Split and Multivariate Testing
- Making Connections, Part One
- Making Connections, Part Two
Session 7: Creating an Engaging User Experience
- Designing Engaging Web Content
- Design Do’s and Don’ts
- Making Connections
- Use Dynamic Pages
- Leverage User-Generated Content
- Using Responsive Web Design
- Building Relationships
- Making Connections
Session 8: Transaction Management
- Introduction
- Credit and Debit Cards
- Online Payment Systems
- Mobile Payment Systems
- Digital Cash
- Cash on Delivery or Check by Mail
Session 9: M-Commerce
- The Growth of Mobile Commerce
- Top M-Commerce Retailers
- Strategies for Success
- What Does the Future Hold?
Session 10: E-Commerce Analytics
- Key Metrics
- Overall Site Metrics
- Shopping Cart Metrics
- Tracking Referrers and Keywords
- Tools to Track Data
- E-Commerce Management Tools
- Customer Relationship Management Systems
- Third Party Tools
- A Final Note
- Making Connections
Session 11: Supporting Your E-Commerce Business
- Behind the Scenes Activities
Session 12: Marketing Your E-Commerce Business
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Essential E-Commerce Marketing Channels
- Offline Media
- Marketing with Social Media
- Making Connections
- Creating Promotions that Make You Money, Part One
- Creating Promotions that Make You Money, Part Two
- Creating Promotions that Make You Money, Part Three
- Creating Promotions that Make You Money, Part Four
Session 13: Security and Fraud Awareness
- Protecting Your Customers and Your Business
- Building Trust with Customers, Part One
- Building Trust with Customers, Part Two
- Your Responsibilities to Your Business
- Intellectual Property on the Internet
- Fair Use Considerations
- Resources
Session 14: Rules and Regulations
- Trade Rules and Regulations
- Privacy Regulations
- Global Differences
- Case Study
- Making Connections
Session 15: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate In Working with the Media: Creating a Positive Working Relationship Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate In Introduction to E-Mail Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Article
- Pre-Assignment: Questions
Session 2: Getting to Know E-mail Marketing
- What is E-Mail Marketing?
- Goals of E-Mail Marketing
- The Evolution of E-Mail Marketing
- Advantages of E-Mail Marketing
- Glossary of Terms
- History of E-Mail Marketing
- Modern Day Challenges
- Where Does E-Mail Marketing Fit?
- Getting It Right
- Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
- Gathering Contacts
- Developing Your Form
- Case Studies
- Can I Buy E-mail Addresses?
- Rules and Regulations
- Staying Current
- Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
- Setting Up A Plan
- Whats the Cost?
- Choosing an E-Mail Marketing Provider
- Your Guide to Success
- Getting Started
- Get Practical
Session 5: Designing Your Campaign Strategy
- Looking at Your Campaign Strategy
- Making Connections
- Whats Your Campaign Strategy?
- What Works?
- Making Connections
- Going Beyond the Basics
- Case Study
- Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
- Pre-Assignment Review
- Crafting Your Message
- The Message IS The Message
- Designing an Eye-Catching E-Mail
- Case Studies
- Choosing the Right Design
- Design the Layout
- Sample Template
- Layout Considerations
- Content Considerations
- Making Connections
- Make This Easy
Session 7: Good Habits Get Optimal Results
- Be a Good E-Mailer, Part One
- Be a Good E-Mailer, Part Two
- Smart Rules Apply, Part One
- Smart Rules Apply, Part Two
- Conversions
- The Conversion Process
- Dont Panic!
- Whats Your Opinion?
- The Who and The How
- Developing Different Types of Content
Session 8: What to Write
- Give People What They Want
- Google AdWords Keyword Planner
- Using Ads to Attract Your Audience
- Be Green…Evergreen That Is!
- Evergreen Topics
- Seasonal Topics
- Building Off of the Topics
- Idea Starters, Part One
- Idea Starters, Part Two
- Tips and Tricks
- Lets Get to Work
Session 9: Subject Lines and Action Calls
- Great Subject Lines
- Action Items
- Use Strategy with Your Call to Action
Session 10: If It Doesnt Get Measured, It Cant Be Counted
- Key Metrics
- Revenue Per E-Mail Sent
- Timing Your E-Mail Message
- Test Before You Send
- Split Testing
Session 11: Test Driving
- Making Connections, Part One
- Making Connections, Part Two
- Making Connections, Part Three
- Writing Your Initial Welcome E-Mail
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
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Marketing with Social Media Online Bundle, 5 Certificate Courses
Take Your Social Media Marketing To The Next Level
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
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About This Course
What you will learn - Take Your Social Media Marketing To The Next Level
|
|
Get BIG Savings with our Marketing with Social Media Online Bundle, 5 Certificate Courses
- Marketing with Social Media
- Building a Brand on Social Media
- E-Commerce Management
- Working with the Media: Creating a Positive Working Relationship
- Introduction to E-Mail Marketing
1. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
2. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
3. E-Commerce Management: Run Your E-commerce Business
E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.
This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.
4. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
5. Introduction to E-Mail Marketing: Deliver Effective E-mail Marketing Campaigns
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
Receive Lifetime Access to Course Materials, so you can review at any time.
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Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Marketing with Social Media Online 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate In Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate In Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate In E-Commerce Management Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Worksheet
Session 2: Getting to Know E-Commerce
- What is E-Commerce? (Part One)
- What is E-Commerce? (Part Two)
- A Brief History
- Why Do Customers Buy Online?
- The Six Models, Part One
- The Six Models, Part Two
- The Six Models, Part Three
The Language of E-Commerce
Session 3: E-Commerce Building Blocks
- What’s Your Goal?
- The E-Commerce Business Plan
- Company Description
- Revenue Model
- Products and Services
- Competitive Analysis
- Organizational Strategy
- Marketing Strategy
- Making Connections
Session 4: Software Options and Solutions
- Looking at the Options
- Options for Your Business
- Test Driving
Session 5: Building Your Online Store
- Your Internet Address
- Overall Site Organization
- Top-Level Page, Part One
- Top-Level Page, Part Two
- Call To Action, Part One
- Call To Action, Part Two
- Navigating Through Your Site
- Search Box
- Menus and Categories
- Building Effective Product Pages
- Sample Pages, Part One
- Sample Pages, Part Two
- Sample Pages, Part Three
- Sample Pages, Part Four
- Shopping Cart Features
- The Checkout Process
- Optimizing Your Checkout Process
- Order Confirmation Page
- Additional Site Elements
- Contact Page
- Frequently Asked Questions
- Testimonials
- Privacy and Information Gathering Policies
- Shipping Options
- Order Information
- Member Information
- Social Media Integration
- Pre-Assignment Review
Session 6: The Finishing Touches
- Testing, Launching, and Updating
- Optimization Tools
- Launching the Site
- Post-Launch Testing
- Split and Multivariate Testing
- Making Connections, Part One
- Making Connections, Part Two
Session 7: Creating an Engaging User Experience
- Designing Engaging Web Content
- Design Do’s and Don’ts
- Making Connections
- Use Dynamic Pages
- Leverage User-Generated Content
- Using Responsive Web Design
- Building Relationships
- Making Connections
Session 8: Transaction Management
- Introduction
- Credit and Debit Cards
- Online Payment Systems
- Mobile Payment Systems
- Digital Cash
- Cash on Delivery or Check by Mail
Session 9: M-Commerce
- The Growth of Mobile Commerce
- Top M-Commerce Retailers
- Strategies for Success
- What Does the Future Hold?
Session 10: E-Commerce Analytics
- Key Metrics
- Overall Site Metrics
- Shopping Cart Metrics
- Tracking Referrers and Keywords
- Tools to Track Data
- E-Commerce Management Tools
- Customer Relationship Management Systems
- Third Party Tools
- A Final Note
- Making Connections
Session 11: Supporting Your E-Commerce Business
- Behind the Scenes Activities
Session 12: Marketing Your E-Commerce Business
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Essential E-Commerce Marketing Channels
- Offline Media
- Marketing with Social Media
- Making Connections
- Creating Promotions that Make You Money, Part One
- Creating Promotions that Make You Money, Part Two
- Creating Promotions that Make You Money, Part Three
- Creating Promotions that Make You Money, Part Four
Session 13: Security and Fraud Awareness
- Protecting Your Customers and Your Business
- Building Trust with Customers, Part One
- Building Trust with Customers, Part Two
- Your Responsibilities to Your Business
- Intellectual Property on the Internet
- Fair Use Considerations
- Resources
Session 14: Rules and Regulations
- Trade Rules and Regulations
- Privacy Regulations
- Global Differences
- Case Study
- Making Connections
Session 15: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate In Working with the Media: Creating a Positive Working Relationship Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate In Introduction to E-Mail Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Article
- Pre-Assignment: Questions
Session 2: Getting to Know E-mail Marketing
- What is E-Mail Marketing?
- Goals of E-Mail Marketing
- The Evolution of E-Mail Marketing
- Advantages of E-Mail Marketing
- Glossary of Terms
- History of E-Mail Marketing
- Modern Day Challenges
- Where Does E-Mail Marketing Fit?
- Getting It Right
- Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
- Gathering Contacts
- Developing Your Form
- Case Studies
- Can I Buy E-mail Addresses?
- Rules and Regulations
- Staying Current
- Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
- Setting Up A Plan
- Whats the Cost?
- Choosing an E-Mail Marketing Provider
- Your Guide to Success
- Getting Started
- Get Practical
Session 5: Designing Your Campaign Strategy
- Looking at Your Campaign Strategy
- Making Connections
- Whats Your Campaign Strategy?
- What Works?
- Making Connections
- Going Beyond the Basics
- Case Study
- Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
- Pre-Assignment Review
- Crafting Your Message
- The Message IS The Message
- Designing an Eye-Catching E-Mail
- Case Studies
- Choosing the Right Design
- Design the Layout
- Sample Template
- Layout Considerations
- Content Considerations
- Making Connections
- Make This Easy
Session 7: Good Habits Get Optimal Results
- Be a Good E-Mailer, Part One
- Be a Good E-Mailer, Part Two
- Smart Rules Apply, Part One
- Smart Rules Apply, Part Two
- Conversions
- The Conversion Process
- Dont Panic!
- Whats Your Opinion?
- The Who and The How
- Developing Different Types of Content
Session 8: What to Write
- Give People What They Want
- Google AdWords Keyword Planner
- Using Ads to Attract Your Audience
- Be Green…Evergreen That Is!
- Evergreen Topics
- Seasonal Topics
- Building Off of the Topics
- Idea Starters, Part One
- Idea Starters, Part Two
- Tips and Tricks
- Lets Get to Work
Session 9: Subject Lines and Action Calls
- Great Subject Lines
- Action Items
- Use Strategy with Your Call to Action
Session 10: If It Doesnt Get Measured, It Cant Be Counted
- Key Metrics
- Revenue Per E-Mail Sent
- Timing Your E-Mail Message
- Test Before You Send
- Split Testing
Session 11: Test Driving
- Making Connections, Part One
- Making Connections, Part Two
- Making Connections, Part Three
- Writing Your Initial Welcome E-Mail
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
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3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
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course or bundle purchase this month. This is a limited time offer!
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All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
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Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
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You
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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
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Course duration, is listed under Course Summary
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All the required material for your course is included in the online system, you do not need to buy anything else.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
