What you will learn

Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

About the course

Are you looking to boost your digital marketing skills and master the world of online advertising? Look no further! Our Google AdWords Campaign course is the perfect choice for professionals seeking a comprehensive understanding of Google Ads AdWords courses.

By choosing this course, you will unlock the secrets to creating successful ads campaigns on various advertisement platforms. You'll become proficient in ad copy, ad manager, and managing your ads account. This online course covers everything from app campaigns to smart campaigns and dives deep into campaign types and campaign manager tools.

Our Complete Google Ads Masterclass will provide you with the knowledge and skills necessary to excel in advanced Google Ads, advanced SEO, and content marketing. As you progress through the course, you'll learn how to effectively use display networks and create high-performing display campaigns.

The course also includes lessons on Facebook ads, Google AdMob, and Google Analytics. You'll develop a strong understanding of data analysis and conversion tracking that will equip you for success in the competitive world of digital marketing.

With our Google Ads essential training, you'll become an expert in keyword research, keyword matching, and keywords match type. Additionally, you'll gain valuable insights into match types and quality score optimization.

Upon completion of this online training, you will be well-prepared to take the Google Ads certification exam and become a Google Ads certified professional. Our course covers all aspects of Google Ads, including Google Ads account, Google Ads apps, Google Ads course, Google Ads display, Google Ads search, and Google Ads specialists.

Experience the benefits of learning from industry experts who are also Google partners. This marketing course will teach you essential marketing tools and marketing strategy that will help you excel in the world of PPC advertising and pay per click.

Don't miss this opportunity to enhance your digital marketing skills with our Google Ads tutorials, guided project, and project management lessons. Learn how to promote online using search ads, search campaigns, search display, search engines, shopping ads, and social media.

Join our Google AdWords Campaign course today and become an expert in Google Ads AdWords, Google display, Google marketing platform, Google search, Google shopping, Google skillshop, Google video, and more!

Enroll now and take the first step towards a successful career in digital marketing by mastering the Google Ads campaigns, Google Ads certificate, and marketing platform.

Course Fast Facts:

1. Easy to follow and understand

2. Only 6 to 8 hours of study is required

3. Unlimited, lifetime access to online course

4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone

5. You can study from home or at work, at your own pace, in your own time

6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Course Overview

Boost your online marketing skills even further with our measurement certification module, designed to help you understand the importance of tracking and analyzing online advertisements. This online course offers comprehensive online training in various aspects of paid advertising, including pay per click and performance max strategies. Join our popular courses to stay ahead in the competitive world of PPC advertising and learn how to run effective PPC with Google Ads.

Our project management lessons will teach you how to plan, execute, and monitor successful campaigns to promote online. Master the art of optimizing your quality score and learn how to create compelling search ads that drive results. Dive deep into the world of search campaigns, search display, and search engines to maximize your reach and engagement.

Discover the power of shopping ads and smart campaigns to target your ideal audience and grow your business. Stay connected with your customers through social media and learn how to leverage these platforms for increased brand visibility. Get started with Google and create a successful campaign that drives results and takes your online marketing skills to new heights.

Recognition & Accreditation

Upon successful completion of this Google ads course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Google ads Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Session 1: Course Overview

• Learning Objectives
• Pre-Assignment

 Session 2: Understanding AdWords Lingo

• First Up, SEO
• Getting To Know The Terms
• How It Works
• Pre-Assignment Review
• AdWords Defined
• Required Elements for an AdWords Campaign
• How PPC Works
• Making Connections

 Session 3: Creating an AdWords Strategy

• Planning
• Research Your Market
• Accessing the Keyword Tool
• Using the Keyword Tool
• Define Your Ideal Customer
• Choosing Keywords
• Bull's-Eye Keywords
• Test Run
• Take Two!
• Getting Good with Keywords
• Phrase Matches
• Exact Matches
• Modified Broad Matches
• Long Tail and Short Tail
• Understanding Ad Groups
• Sample Plan
• Next Steps
• Sample Keywords List
• Remove Clutter

 Session 4: Creating a PPC Campaign

• Setting Your PPC Budget
• Making Connections
• What is the Quality Score
• Quality Score Breakdown
• Increasing Your Score

 Session 5: Designing Your Ads

• Choosing Your Language
• The Purpose of Your Ad
• Persuasive Techniques
• Predictability
• Reciprocation
• Consistency and Commitment
• Social Evidence
• Authority
• Liking
• Scarcity
• Self-Interest
• Keeping Your Eyes Open
• Structuring Your Ad

 Session 6: Looking at Success

• Understanding Key Metrics
• Conversion Rates
• Conversion Rates
• Higher Clickthrough Rates (CTR) Help
• Cost Per Action Bidding
• Setting Up Split Tests
• Using Google’s Display Network (GDN)
• Why Do You Need To Know About GDN
• When to Ask for Help
• To Be Continued
• Case Study AdWords Express

 Session 7: Personal Action Plan

• Starting Point
• Where I Want To Go
• How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

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2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!

4.  Are there any requirements to study this course?

No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.

5.  Do I require to have finished high school to complete this course?

No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.

9.  When does this course start?

Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."

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good amount! I would recommend Courses for Success to anyone trying to
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Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card and Bank Transfer.

Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at info@coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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